Understanding the Customer Journey

<p>It prompts users to take a desired action (A)</p> Signup and view all the answers

<p>Interactive animations for better engagement (D)</p> Signup and view all the answers

<p>Ad fatigue (D)</p> Signup and view all the answers

<p>Providing technical support (B)</p> Signup and view all the answers

<p>Contact Page (D)</p> Signup and view all the answers

<p>Clear headline (A)</p> Signup and view all the answers

<p>Squarespace (B)</p> Signup and view all the answers

<p>Landing pages are designed for specific ads (C)</p> Signup and view all the answers

<p>Competition analysis page (B)</p> Signup and view all the answers

<p>The amount spent on advertising over a certain period (C)</p> Signup and view all the answers

<p>Driving immediate lead generation and purchases (B)</p> Signup and view all the answers

<p>Cost Per Acquisition (CPA) (D)</p> Signup and view all the answers

<p>Loyalty programs and exclusive content (C)</p> Signup and view all the answers

<p>Monitoring conversations and analyzing customer sentiment (D)</p> Signup and view all the answers

<p>Hard to link sites unless via ads (D)</p> Signup and view all the answers

<p>Key Performance Indicator (A)</p> Signup and view all the answers

<p>Encourage followers to sign up for newsletters or purchase (A)</p> Signup and view all the answers

<p>Targeting potential customers likely to convert (A)</p> Signup and view all the answers

<p>It centralizes tag deployment, reducing reliance on developers. (D)</p> Signup and view all the answers

<p>Where information is sent to. (D)</p> Signup and view all the answers

<p>utm_medium: Describes the type of traffic. (B)</p> Signup and view all the answers

<p>Maintaining consistency with the main website if it's a separate tool. (B)</p> Signup and view all the answers

<p>Creating engaging stories and reels (B)</p> Signup and view all the answers

<p>A CNAME record is needed for the subdomain setup. (A)</p> Signup and view all the answers

<p>It acts as a hub for viewing web analytics about the website. (C)</p> Signup and view all the answers

<p>Carousel ads (B)</p> Signup and view all the answers

<p>Customized audiences and retargeting (B)</p> Signup and view all the answers

<p>They serve to define when specific information is collected. (A)</p> Signup and view all the answers

<p>By hosting giveaways and contests (D)</p> Signup and view all the answers

<p>It offers a more objective view of web behavior. (D)</p> Signup and view all the answers

<p>Engagement rate (B)</p> Signup and view all the answers

<p>Generating leads (D)</p> Signup and view all the answers

<p>Focus on generic targeting (D)</p> Signup and view all the answers

<p>Behind-the-scenes videos (D)</p> Signup and view all the answers

<p>Features a title and meta description (C)</p> Signup and view all the answers

<p>Informational with awareness intentions (A)</p> Signup and view all the answers

<p>It can have callouts and various extensions (C)</p> Signup and view all the answers

<p>The former indicates a clear intent to purchase (C)</p> Signup and view all the answers

<p>Search Engine Optimization (C)</p> Signup and view all the answers

<p>Search results aim for user-specific informational needs (A)</p> Signup and view all the answers

<p>Paid advertisements (D)</p> Signup and view all the answers

<p>Conversion (B)</p> Signup and view all the answers

<p>(Clicks/Impression) * 100</p> Signup and view all the answers

<p>(Conversion/Clicks) * 100</p> Signup and view all the answers

<p>(Impressions / Reach)</p> Signup and view all the answers

<p>(Total Spend / Impressions) * 1,000</p> Signup and view all the answers

<p>Performance Max is a goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. (B)</p> Signup and view all the answers

Instagram, threads, facebook, what'sapp; these platforms are owned by meta and are used for marketing, communication, and social interaction.

Meta offers various functionalities for businesses to reach their target audience, including advertising, organic content creation, and e-commerce.

Meta's ad platform allows businesses to target specific audiences based on interests, demographics, and behaviors.

Meta platforms offer different ad formats like video, carousel, and sponsored posts, allowing businesses to choose the most suitable format for their message and audience.

Meta's advertising allows businesses to run campaigns across multiple platforms, such as Instagram, Facebook, and Messenger, maximizing reach.

Organic content on Meta platforms allows businesses to directly engage with their audience without paying for ads.

Meta platforms have huge user bases with diverse interests, making them ideal for reaching various audiences.

Businesses can use Meta platforms to sell products directly through features like Instagram Shopping and Facebook Marketplace.

The process of converting potential customers into leads, usually through online advertising or promotional content.

These metrics help measure the effectiveness of your advertising campaigns, focusing on how well you're attracting clicks and driving traffic to your website.

These are actions taken by users on your website that indicate a strong interest in your product or service, such as signing up for an email list, downloading a resource, or making a purchase.

This content marketing strategy encourages customers to share their personal experiences and feedback about your brand and product.

A strategy to make repeat customers feel valued and encouraged to buy again by providing exclusive perks and incentives.

This involves tracking online conversations about your brand, product, or industry to understand what customers are saying and how they feel.

A key aspect of social listening, this analyzes the overall tone of online conversations related to your brand, product, or industry.

Social listening provides real-time feedback from your audience, revealing their thoughts and suggestions about your product or service.

The short summary that appears under the website link on search engine results pages (SERPs). It helps users decide if the website is relevant to their search.

The text that appears in the title bar of your browser or on search engines. It is a key factor in how your website is displayed in search results.

The text that appears as the link to your website on a search engine result page (SERP). It helps users understand what the website is about.

Short pieces of text added to a paid search result for better visibility. They can be features, highlights, or reviews.

The most important parts of a page that show up when someone searches for something. They are often bold or underlined.

The intent of the user when they are searching for something. This is how search engines understand the purpose of the search.

A type of search intent when a user wants to learn more about a topic or explore different options.

A type of search intent when a user is ready to buy a product or service. They have a clear intention to make a purchase.

Registering your website's unique address on the internet, which people can type into their browser to visit your site.

The system that translates human-readable domain names into computer-friendly IP addresses.

The process of storing your website's files and data on a physical server, making it accessible to users online.

A framework or blueprint that defines the structure and design of a website allowing for easy content updates.

A user-friendly system that allows you to manage and update your website's text, images, and other content without needing to know code. CMS stands for Content Management System.

The amount of money spent on advertising an ad, ad group, or campaign during a specific time period.

A website page designed specifically for a particular ad campaign, providing relevant content to convince users to take action.

Websites are used for various purposes, including online storefronts, building brand image, generating sales, sharing informational content, establishing trust, and showcasing business operations.

A clear and concise headline on a landing page that immediately conveys the value or purpose of the page.

Websites should have a clearly defined purpose that aligns with the business's objectives.

Website pages with diverse content, not specifically designed for advertising campaigns. They are always available and don't necessarily drive user action.

Understanding the target audience, their preferences, and needs as web users is crucial for creating effective websites.

Frequency controls how often an ad is displayed to a user, balancing visibility without causing ad fatigue.

A free tool that allows marketers, developers, and analysts to manage and deploy marketing tags (small pieces of code) on their websites and mobile apps without needing to modify the underlying codebase.

A small piece of code that sends information to a specific service, like Google Analytics, Facebook Pixel, or custom scripts.

They determine when tags fire and send data. For example, a trigger can be set off when a user clicks a button, submits a form, or views a specific page.

UTM parameters are short pieces of text added to the end of a URL to help track where website traffic originates from, using tools like Google Analytics.

Source indicates the platform where the traffic originated, like Facebook or Google.

Medium describes the type of traffic, such as email, CPC, or social.

Google Analytics is a tool that provides insights on website behavior, including the number of sessions, visitors, and bounce rate.

This feature makes it easier to understand the success of marketing campaigns by tracking the performance of your website.