Understanding Text Analysis in SPSS and Clementine
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Questions and Answers

What is the purpose of the preliminary coding step in the text coding process?

  • To export categorization results for further analysis
  • To perform initial categorization on the entire dataset
  • To create custom libraries for refinement
  • To obtain a preliminary understanding of the data using both computer and human coder (correct)
  • What is the role of the human coder in the computer classification step?

  • To export categorization results for further analysis
  • To perform initial categorization on the entire dataset
  • To use information gained from initial concept extraction to assist in computer categorization (correct)
  • To create custom libraries for refinement
  • What is the purpose of text extraction in the coding and classification refinement step?

  • To refine the process and create custom libraries
  • To export categorization results for further analysis
  • To perform text extraction multiple times until the number of categories is satisfactory (correct)
  • To perform initial categorization on the entire dataset
  • What is the characteristic of text data on most discussion boards?

    <p>User-driven</p> Signup and view all the answers

    What is the purpose of creating custom libraries in the coding and classification refinement step?

    <p>To refine the process and create custom libraries</p> Signup and view all the answers

    What is the difference between text data from discussion boards and survey answers?

    <p>Survey answers are more focused</p> Signup and view all the answers

    What is the purpose of the initial classification step in the text coding process?

    <p>To use SPSS Text Mining tool to perform initial categorization on a sample data set</p> Signup and view all the answers

    What is the nature of the text coding process?

    <p>Iterative</p> Signup and view all the answers

    What is the purpose of the coding and extraction rules step in the text coding process?

    <p>To use the same coding and extraction rules on the entire dataset</p> Signup and view all the answers

    What is the purpose of randomly examining a sample of text messages at Anderson Analytics?

    <p>To gain a basic understanding of the data before creating categories</p> Signup and view all the answers

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