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Understanding Text Analysis in SPSS and Clementine

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Understanding Text Analysis in SPSS and Clementine

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Questions and Answers

What is the purpose of the preliminary coding step in the text coding process?

To export categorization results for further analysis
To perform initial categorization on the entire dataset
To create custom libraries for refinement
To obtain a preliminary understanding of the data using both computer and human coder (correct)

What is the role of the human coder in the computer classification step?

To export categorization results for further analysis
To perform initial categorization on the entire dataset
To use information gained from initial concept extraction to assist in computer categorization (correct)
To create custom libraries for refinement

What is the purpose of text extraction in the coding and classification refinement step?

To refine the process and create custom libraries
To export categorization results for further analysis
To perform text extraction multiple times until the number of categories is satisfactory (correct)
To perform initial categorization on the entire dataset

What is the characteristic of text data on most discussion boards?

User-driven (C) Signup and view all the answers

What is the purpose of creating custom libraries in the coding and classification refinement step?

To refine the process and create custom libraries (B) Signup and view all the answers

What is the difference between text data from discussion boards and survey answers?

Survey answers are more focused (A) Signup and view all the answers

What is the purpose of the initial classification step in the text coding process?

To use SPSS Text Mining tool to perform initial categorization on a sample data set (D) Signup and view all the answers

What is the nature of the text coding process?

Iterative (B) Signup and view all the answers

What is the purpose of the coding and extraction rules step in the text coding process?

To use the same coding and extraction rules on the entire dataset (A) Signup and view all the answers

What is the purpose of randomly examining a sample of text messages at Anderson Analytics?

To gain a basic understanding of the data before creating categories (D) Signup and view all the answers