Podcast
Questions and Answers
Despite markets being fragmented, mass communication campaigns are as effective
as they have always been
Despite markets being fragmented, mass communication campaigns are as effective as they have always been
False (B)
Mixed analysis of demographic and psychological variables enables to estimate the
market size.
Mixed analysis of demographic and psychological variables enables to estimate the market size.
True (A)
Consumption patterns can be unveiled by studying the credit cards movements.
Consumption patterns can be unveiled by studying the credit cards movements.
True (A)
Secondary information requires the development of a research. It is created
specifically for it.
Secondary information requires the development of a research. It is created specifically for it.
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Dynamic methods are those developed by changing location when studying our
subjects.
Dynamic methods are those developed by changing location when studying our subjects.
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A qualitative research helps to understand the human behaviour and the reasons
underlying this behaviour.
A qualitative research helps to understand the human behaviour and the reasons underlying this behaviour.
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One of the purposes of quantitative research is to uncover prevalent trends in
thought and opinion.
One of the purposes of quantitative research is to uncover prevalent trends in thought and opinion.
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Quantitative research allows us to quantify data and generalise results from a
sample to the population of interest.
Quantitative research allows us to quantify data and generalise results from a sample to the population of interest.
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In a focus group it is not the moderator's responsibility to create conditions for
unconstrained and free communication among participants.
In a focus group it is not the moderator's responsibility to create conditions for unconstrained and free communication among participants.
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Face-to-face interview surveys are considerably more expensive than online
surveys.
Face-to-face interview surveys are considerably more expensive than online surveys.
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The purpose of brands when applying neuromarketing is to discover how the
conscious mechanisms of their consumers works.
The purpose of brands when applying neuromarketing is to discover how the conscious mechanisms of their consumers works.
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Measurement is the process of assigning numbers or scores to attributes of people
or objects.
Measurement is the process of assigning numbers or scores to attributes of people or objects.
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In “Paired Comparison Scale” the situation forthe respondent is similarto the real
one.
In “Paired Comparison Scale” the situation forthe respondent is similarto the real one.
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Questionnaires are used to collect factual information in orderto classify people and
their circumstances
Questionnaires are used to collect factual information in orderto classify people and their circumstances
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Reliability is the ability of the scale to measure what the researcherintends to
measure.
Reliability is the ability of the scale to measure what the researcherintends to measure.
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Flashcards
String
String
A sequence of characters used to represent text.
Character
Character
A data type that can hold a single character, such as 'A', 'b', or '!'
Integer
Integer
A data type that can hold a whole number, such as 10, 25, or -5.
Float
Float
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Boolean
Boolean
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Study Notes
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