Understanding Social Stratification and Subcultures

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Questions and Answers

What are subcultures?

Their members share the same beliefs and common experiences that set them apart from others.

Which of the following are types of subcultures? (Select all that apply)

Gender (correct)

Lifestyle (correct)

Height

Social class (correct)

What is social class?

Class groups defined by specific outlooks, values and behavioral norms.

What does homogamy refer to?

Shares social standing. Signup and view all the answers

What is social stratification?

Creation of artificial divisions in society. Signup and view all the answers

What does social mobility entail?

Passage of individuals from one social class to another. Signup and view all the answers

What is occupational prestige?

Evaluating the worth of people. Signup and view all the answers

What is cultural capital?

Set of distinct and socially rare traits. Signup and view all the answers

What does habitus refer to?

The way we make sense of the world. Signup and view all the answers

What are target poor consumers characterized by?

Unethical as they have a tendency to ignore marketing messages as not being for them, against materiality. Signup and view all the answers

What does target rich mean in marketing?

Luxury as functional, luxury as reward, indulgence. Signup and view all the answers

What are status symbols?

Conspicuous consumption. Signup and view all the answers

What does invidious distinction mean?

Inspire envy through displaying wealth and power. Signup and view all the answers

What is parody display?

Adopting non-fashionable goods to show how fashionable they are. Signup and view all the answers

What are ethnic subcultures?

Self-perpetuating groups of consumers who are held together by common cultures or genetics. Signup and view all the answers

What are the implications of ethnic subcultures in marketing?

Spokespersons from their culture are viewed as more trustworthy. Signup and view all the answers

What characterizes a high context culture?

Infer meaning beyond spoken words. Signup and view all the answers

What does de-ethnicization mean?

A product that had an association with a specific ethnic group is detached and marketed to other groups. Signup and view all the answers

What is assimilation in a social context?

Adopt products, habits, and values that are identified with the mainstream. Signup and view all the answers

What is culture?

The accumulation of shared meanings, rituals, norms, and traditions. Signup and view all the answers

Study Notes

Subcultures

Groups sharing common beliefs and experiences, distinguishing them from the broader society.
Types include social class, age, gender, religious affiliations, and lifestyle choices.

Defined by specific outlooks, values, and behavioral norms.
Homogamy refers to maintaining similar social standings within relationships.

Involves the creation of artificial divisions in society affecting access to resources and opportunities.

Represents the ability of individuals to move from one social class to another, indicating economic and social changes.

Occupational Prestige

Assesses the perceived value and status of various occupations based on societal views.

Cultural Capital

Comprises unique, socially valued traits and skills that give individuals advantages in society.

Habitus

Refers to the ingrained habits and dispositions that shape how individuals perceive and interpret the world.

Targeting low-income individuals is often seen as unethical due to their aversion to non-relevant marketing.
Wealthier individuals view luxury in two ways: as practical and as a reward or indulgence.

Status Symbols

Represent conspicuous consumption, where purchasing habits signify wealth and status to others.

Invidious Distinction

The practice of showcasing wealth and power to evoke envy among others.

Parody Display

Involves adopting non-fashionable items to highlight one's fashion sense ironically.

Ethnic Subcultures

Comprise self-sustaining consumer groups bound by shared cultural and genetic ties.
Perceptions indicate that individuals from these groups may find spokespeople from their culture more credible.

Cultural Context

High-context cultures derive meaning that extends beyond just verbal communication.
Denethinisation refers to the detachment of a product from its ethnic origins for broader marketing appeal.

Assimilation

The process of adopting mainstream products, habits, and values by individuals from minority cultures.

Culture

Defined as the cumulative accumulation of shared meanings, rituals, norms, and traditions within a society.

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Description

This quiz explores the intricate concepts of social class, stratification, and mobility. It delves into how cultural capital, habitus, and occupational prestige influence societal interactions and individual opportunities. Test your knowledge on the multifaceted aspects that distinguish various social groups.