Podcast
Questions and Answers
What is the main drawback of the 'First Touch' attribution model?
What is the main drawback of the 'First Touch' attribution model?
- Technological advancements in attribution
- Susceptibility to channel bias (correct)
- Perfect method for analyzing user behavior
- Guarantees accurate revenue credit distribution
How does the 'First Touch' attribution model assign credit for conversion?
How does the 'First Touch' attribution model assign credit for conversion?
- Equally distributed across all touchpoints
- 100% to the first touchpoint viewed by the consumer (correct)
- Based on the touchpoint that drove the most visits
- Based on the last touchpoint before conversion
In the 'Lead-Conversion click' attribution model, where is 100% of the revenue credit given?
In the 'Lead-Conversion click' attribution model, where is 100% of the revenue credit given?
- To the touchpoint that drove the most revenue
- To every touchpoint before conversion
- To the last touchpoint before lead conversion
- To the action that drives the visitor to become a lead (correct)
What is a common limitation of single-touch attribution models?
What is a common limitation of single-touch attribution models?
How does the 'First Touch' attribution model impact brand awareness?
How does the 'First Touch' attribution model impact brand awareness?
What makes the 'First Touch' attribution model easy to configure?
What makes the 'First Touch' attribution model easy to configure?
What is the purpose of Return on Investment (ROI)?
What is the purpose of Return on Investment (ROI)?
Why do customers rarely go directly to a website to make a purchase?
Why do customers rarely go directly to a website to make a purchase?
What is the main role of attribution marketing?
What is the main role of attribution marketing?
Why is considering the buyer journey flat and linear a biased view of reality?
Why is considering the buyer journey flat and linear a biased view of reality?
How does an attribution model work in marketing?
How does an attribution model work in marketing?
What is the primary function of attribution models in marketing?
What is the primary function of attribution models in marketing?
Which attribution model in Google Analytics distributes credit for the conversion based on data for each conversion event?
Which attribution model in Google Analytics distributes credit for the conversion based on data for each conversion event?
Which attribution model attributes 100% of the conversion value to the last Google Ads channel that the customer clicked through before converting?
Which attribution model attributes 100% of the conversion value to the last Google Ads channel that the customer clicked through before converting?
Which type of attribution model in Google Analytics includes Cross-channel last click, first click, linear, position-based, and time-decay models?
Which type of attribution model in Google Analytics includes Cross-channel last click, first click, linear, position-based, and time-decay models?
What is the primary purpose of the models described in the text?
What is the primary purpose of the models described in the text?
Which of the following is NOT mentioned as an example of the algorithms used in these models?
Which of the following is NOT mentioned as an example of the algorithms used in these models?
What is a potential drawback of using these custom models?
What is a potential drawback of using these custom models?
When would the text recommend using custom models for attribution?
When would the text recommend using custom models for attribution?
Based on the example user path provided, which channel is directly responsible for the conversion?
Based on the example user path provided, which channel is directly responsible for the conversion?
What is a crucial aspect to reflect on before starting a digital attribution project?
What is a crucial aspect to reflect on before starting a digital attribution project?
Which factor should be considered when choosing the right attribution model?
Which factor should be considered when choosing the right attribution model?
Why should impressions be measured in addition to clicks in a digital attribution project?
Why should impressions be measured in addition to clicks in a digital attribution project?
What should be excluded from measurement in terms of digital assets on a website?
What should be excluded from measurement in terms of digital assets on a website?
Why are single touchpoint models not ideal for complex conversions?
Why are single touchpoint models not ideal for complex conversions?
What aspect helps in determining the stability of the environment for implementing an attribution model?
What aspect helps in determining the stability of the environment for implementing an attribution model?
