Understanding Propaganda Techniques

To persuade you.

The hope is that you will want to use the product or support the idea simply because they do.

It means choosing to go along with the rest of the crowd.

<p>Emotions.</p> Signup and view all the answers

<p>People are usually paid to give endorsements.</p> Signup and view all the answers

<p>Peer pressure.</p> Signup and view all the answers

<p>Over 3,000.</p> Signup and view all the answers

<p>Biased or one-sided messages.</p> Signup and view all the answers

<p>To gain trust by showing that the product or person is just like the audience.</p> Signup and view all the answers

<p>An ordinary-looking person.</p> Signup and view all the answers

<p>It uses your existing feelings about one thing to influence your feelings about something else.</p> Signup and view all the answers

<p>A flag representing patriotism.</p> Signup and view all the answers

<p>Positive and negative images.</p> Signup and view all the answers

<p>What is the image trying to get me to feel? Is there an actual connection between the image and the person or product?</p> Signup and view all the answers

<p>It portrays the soldier as not human. It shows the the soldier is trying to strangle the world.</p> Signup and view all the answers

<p>It uses the name 'liar' to connect the public to the politician being targeted.</p> Signup and view all the answers

<p>Positive</p> Signup and view all the answers

<p>Slogans and catch phrases</p> Signup and view all the answers

<p>That they connect to and understand working people.</p> Signup and view all the answers

<p>Simple and clever</p> Signup and view all the answers

<p>That they are from a certain place, or their favorite color is a particular color, or that they love America.</p> Signup and view all the answers

<p>No</p> Signup and view all the answers

<p>A little/some</p> Signup and view all the answers

<p>Questions that seek specific details or proof about a candidate's qualifications or promises.</p> Signup and view all the answers

<p>Show them as unhappy.</p> Signup and view all the answers

<p>A celebrity, a knowledgeable group, or an ordinary person.</p> Signup and view all the answers

<p>If the celebrity's endorsement is convincing.</p> Signup and view all the answers

<p>A grave</p> Signup and view all the answers

<p>Something scary or dangerous</p> Signup and view all the answers

<p>Not drink and drive.</p> Signup and view all the answers

<p>An American flag.</p> Signup and view all the answers

<p>Yes.</p> Signup and view all the answers

<p>The text asks for a desirable characteristic or quality of Rosie, however the passage provided does not describe any particular individual named 'Rosie'. It is therefore impossible to provide an accurate answer without more context.</p> Signup and view all the answers

<p>The provided text prompts the user to explain 'the message about this cell phone provider ad' yet does not define what the message actually is. Without an ad to reference, it is impossible to answer this question.</p> Signup and view all the answers

<p>The provided text asks the reader 'why can’t you trust the information in this ad?' but the ad itself is not included. It's impossible to know why without more context or the ad itself.</p> Signup and view all the answers

<p>The 'card stacking' ad is promoting Omega-9 Canola Oil and comparing it to Partially Hydrogenated Soybean Oil. The text does not say that the word 'bad fat' is used by either of the products themselves.</p> Signup and view all the answers

<p>No, based on the text, the ad does not clarify what exactly constitutes 'bad fat.' Though it mentions reducing it, it does not explain what it is or why it is bad.</p> Signup and view all the answers

<p>No, according to the text, the ad does not show any information about possible benefits of partially hydrogenated soybean oil.</p> Signup and view all the answers

<p>The provided text asks 'who is endorsing whom in this photograph?' but does not provide an answer. Without context (such as the image itself), it is impossible to answer accurately.</p> Signup and view all the answers

<p>The text asks which two propaganda techniques are being used, but does not define a context where those techniques are being applied. Without context it is not possible to answer the question accurately.</p> Signup and view all the answers

<p>The cat message has positive attributes listed, while the dog message lists negative attributes. This highlights the bias of promoting cats and putting down dogs.</p> Signup and view all the answers

<p>Card stacking manipulates information by only highlighting the positive traits of one concept and negative traits for another, not telling the full story.</p> Signup and view all the answers

<p>These statements convey the message that the game is very exciting without specifics, relating to glittering generalities, which uses vague positive language.</p> Signup and view all the answers

<p>Putting a symbol on your backpack communicates your identification with the idea it represents. It's a way to show alignment with a certain message or belief.</p> Signup and view all the answers

<p>The 'transfer' technique could associate a product with ideas consumers highly value, potentially by associating a celebrity endorsement with the product.</p> Signup and view all the answers

<p>The organization might show regular people using the product and enjoying it. It makes the product seem relatable and appealing to ordinary people.</p> Signup and view all the answers

<p>A celebrity endorsing a product is a testimonial, because it uses a famous person's perceived credibility to promote the product.</p> Signup and view all the answers

<p>A 'transfer' technique might associate a restaurant with quality ingredients or freshness to make it seem better. It can 'transfer' positive feelings to their brand.</p> Signup and view all the answers

A technique that uses positive images and connections to make a product or person seem appealing and relatable.

A technique to transfer your emotions from something you already feel strongly about to a product or person.

Describes a technique in propaganda that uses negative, exaggerated images and associations to make a product or person seem undesirable.

A marketing technique using vague and positive statements to appeal to emotions rather than logic.

Techniques used to persuade people by appealing to their emotions and values.

The act of presenting a candidate or product in a positive light, even if it's not entirely accurate.

Media that uses carefully crafted messages to influence people's actions and beliefs; aims to persuade.

A type of propaganda where a celebrity or authority figure endorses a product or idea, making it seem more desirable.

A form of propaganda that encourages people to join a group or support an idea simply because many others are doing so.

A form of persuasion that uses emotional appeals instead of logical reasoning to influence people's opinions.

Information that is presented in a way that favors one side, often without considering opposing perspectives or evidence.

A form of persuasion that focuses on highlighting the benefits of a particular product or idea, often without mentioning any downsides.

The act of carefully designing messages to influence people's actions or beliefs, especially through advertising and media.

To critically examine media messages and identify techniques used to persuade, helping to make more informed decisions.

To make someone or something seem bad, you can distort their image, portray them in a negative light, or use unfair tactics to discredit them.

A testimonial is a statement about a product or service that is given by a person who has used it.

Transfer is a technique used in advertising where an image or idea is associated with something else, often positive, in order to make it more appealing.

This happens when an ad uses a scary image to connect it to something else. It's trying to scare you into doing something.

This happens when an ad uses a positive image to connect it to something else. It's trying to make you feel good about something.

It's like a message that uses symbols or images to represent something else. This helps to give viewers a feeling about the product or idea without having to say it directly.

A celebrity endorsing a product implies that the product is good because the celebrity uses it. This is often used in advertising to make the product more appealing.

It is important to understand the techniques used in advertising so that you can be a critical consumer. Don't be fooled by tricks that might lead you to make rash decisions.

Presenting only one side of an argument, often ignoring or downplaying opposing viewpoints.

A symbol or image that represents a specific concept or idea.

Making a product or idea seem popular and desirable by suggesting that everyone else is using or supporting it.

This technique uses only selective, positive information to create a biased impression about a product or person, leaving out any unfavorable details.