Propaganda Techniques and Literary Criticism
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Questions and Answers

What is the main purpose of propaganda techniques?

  • To provide factual information
  • To confuse the audience
  • To persuade others to act (correct)
  • To entertain the audience

Testimonials rely solely on personal experiences without any endorsements.

False (B)

What is one example of the bandwagon technique?

Millions of people are switching to FreshWash Detergent!

The technique of _____ brings attention to only positive information while omitting negatives.

<p>card stacking</p> Signup and view all the answers

Match the propaganda techniques to their descriptions:

<p>Testimonials = Endorsements from famous people Bandwagon = Appeal to follow the crowd Card Stacking = Only presenting positive information Glittering Generalities = Vague positive language without details</p> Signup and view all the answers

Which technique involves inspiring positive feelings with appealing words?

<p>Glittering Generalities (A)</p> Signup and view all the answers

Card stacking is considered ineffective in propaganda.

<p>False (B)</p> Signup and view all the answers

What might a political candidate say to employ glittering generalities?

<p>I stand for freedom, justice, and progress!</p> Signup and view all the answers

Which of the following is NOT an element of form?

<p>Theme (C)</p> Signup and view all the answers

Formalism ignores the context of the text.

<p>True (A)</p> Signup and view all the answers

What is the main purpose of moral criticism?

<p>To teach morality and probe philosophical issues.</p> Signup and view all the answers

Formalism emphasizes the value of the text instead of its _____ .

<p>context</p> Signup and view all the answers

Match the following elements of a short story or poem with their definitions:

<p>Characters = The individuals in the story Setting = The time and place of the story Theme = The central idea or message Symbol = An object representing a larger concept</p> Signup and view all the answers

Which of the following is considered a disadvantage of formalism?

<p>It provides limited understanding of other aspects. (D)</p> Signup and view all the answers

Moral criticism evaluates the emotional impact of literature on readers.

<p>False (B)</p> Signup and view all the answers

Identify one advantage of the moralism/moral criticism approach.

<p>It allows readers to interrogate a text from a moral perspective.</p> Signup and view all the answers

What is an example of an assertion in advertising?

<p>This is the best snack in the world! (B)</p> Signup and view all the answers

The 'lesser of two evils' technique presents one option as the best choice amidst two negative options.

<p>True (A)</p> Signup and view all the answers

Define literary criticism.

<p>The comparison, analysis, interpretation, and/or evaluation of works of literature.</p> Signup and view all the answers

The technique of presenting a specific group as the enemy is known as _____ the enemy.

<p>pinpointing</p> Signup and view all the answers

Which of the following best describes formalism in literary theory?

<p>Examines the form of the text rather than content. (B)</p> Signup and view all the answers

Assertions in advertising always provide evidence to support their claims.

<p>False (B)</p> Signup and view all the answers

What does literary theory encompass?

<p>The body of principles and methods used in the reading and understanding of literature.</p> Signup and view all the answers

What is the primary goal of the 'Plain Folks' technique?

<p>To convince the public that the speaker represents everyday people (C)</p> Signup and view all the answers

Name calling is used to describe an enemy in a favorable light.

<p>False (B)</p> Signup and view all the answers

Give an example of how the 'Transfer' technique can be used positively.

<p>Linking a product to a respected figure or enjoyable experience to evoke positive feelings.</p> Signup and view all the answers

The 'Simplification/Stereotyping' technique reduces complex situations to a clear-cut choice involving ________ and ________.

<p>good, evil</p> Signup and view all the answers

Which statement best exemplifies 'Name Calling'?

<p>My opponent is nothing but a liar and a cheat! (C)</p> Signup and view all the answers

The 'Transfer' technique is only used to create negative associations.

<p>False (B)</p> Signup and view all the answers

How does an advertiser typically use the Plain Folks technique?

<p>By using relatable language, accents, or anecdotes to appear as an ordinary person.</p> Signup and view all the answers

Which of the following best describes hegemony?

<p>The dominance of one country or social group over another (C)</p> Signup and view all the answers

Karl Marx believed that the proletariat would eventually create a classless society.

<p>True (A)</p> Signup and view all the answers

What do Marxist critics primarily focus on in literature?

<p>The plight of the lower or working classes</p> Signup and view all the answers

Feminist literary theory aims to expose __________ in literature to promote gender equality.

<p>misogynistic views</p> Signup and view all the answers

Match the following concepts with their descriptions:

<p>Hegemony = Dominance of one social group over another Marxist criticism = Analysis of class struggle in literature Feminism = Focus on gender inequality in literature Reader's Response Theory = Reader's interpretation shapes meaning</p> Signup and view all the answers

What is a key belief of Reader's Response Theory?

<p>The text exists only once it is read (D)</p> Signup and view all the answers

Feminist literary critics argue that male characters are often marginalized in literature.

<p>False (B)</p> Signup and view all the answers

According to Marxist theory, what will ultimately dissolve the other two classes?

<p>The proletariat's revolution</p> Signup and view all the answers

What is the main purpose of a reading response according to the theory presented?

<p>To examine, explain, and defend personal reactions to the text (D)</p> Signup and view all the answers

The theory suggests that texts can only be interpreted in one way.

<p>False (B)</p> Signup and view all the answers

What does the title 'The Things They Carried' signify in Tim O'Brien's story?

<p>It reflects the physical and psychological burdens carried by soldiers during the war.</p> Signup and view all the answers

Tim O'Brien provides detailed information about the physical weights of the soldiers' items to emphasize their overall ________ experience.

<p>psychological</p> Signup and view all the answers

Match the elements of the story with their significance:

<p>Detailed weights of items = Illustrates the burden of war Deaths of soldiers = Emphasizes danger and unpredictability Personal information about soldiers = Creates emotional connection Narrative style = Represents the chaos of war</p> Signup and view all the answers

Which of these reasons is given for the depth of detail in the weights of soldiers' items?

<p>To convey the psychological weight of their experiences (B)</p> Signup and view all the answers

The student initially found 'The Things They Carried' uninteresting but later became more engaged with the story.

<p>True (A)</p> Signup and view all the answers

How does the author disrupt the flow of listing items in the story?

<p>By inserting information about the deaths of soldiers.</p> Signup and view all the answers

Flashcards

Testimonials

Using quotations or endorsements from famous or admired people to connect them with a product or idea. It aims to make the product or idea seem more trustworthy because it's associated with a respected individual.

Bandwagon

Encouraging people to join a cause or trend because many others are already involved. It creates the impression that something is popular and therefore desirable.

Card Stacking/Selective Omission

Presenting only positive information about a product or idea while omitting negative aspects. It creates a biased view to persuade people.

Glittering Generalities

Using words that have positive connotations to evoke emotional responses without providing concrete evidence or details. It aims to win approval through emotional appeal rather than logic.

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Plain Folks

A technique used to convince the public that a person's views are common and beneficial. It might involve using a specific accent, idioms, or making mistakes to create an illusion of sincerity.

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Name Calling

Using derogatory language or words with negative connotations to attack an opponent. Often happens in political cartoons or writings.

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Transfer

Connecting a subject to something the audience already has positive feelings for. This can be used to transfer positive or negative opinions.

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Simplification/Stereotyping

Reducing a complex situation to a simple choice between good and evil. This technique is often used to manipulate uneducated audiences.

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Testimonial/Endorsement

People are more likely to believe someone they see as an expert or authority figure. This often involves citing credentials or qualifications.

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Emotional Appeals

This technique uses emotional appeals to trigger feelings in the audience, often using fear, guilt, or patriotism.

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Repetition

This tactic involves repeating a message over and over again to make it more memorable and believable.

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Formalism

Examining the structural elements of a text, like word choice, sentence structure, and organization, to understand its meaning.

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Tone

The overall feeling or atmosphere created by a literary work.

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Imagery

Literary devices used to create vivid images and sensory experiences in the reader's mind.

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Theme

The overarching idea or message conveyed in a literary work.

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Symbol

A literary device where an object, person, or event represents a larger meaning or idea beyond its literal significance.

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Point of View

The perspective from which a story is told, such as first-person, second-person, or third-person.

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Moral Criticism

The ethical teachings or philosophical ideas presented in a literary work, which readers can apply to their own lives.

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Moral/Intellectual Approach

Evaluating a literary work based on its adherence to moral principles and its ability to inspire virtue in readers.

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Assertion

An enthusiastic statement presented as fact, even if it's not necessarily true. Often used in advertising to convince people without providing evidence.

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Lesser of two evils

A propaganda technique that presents an idea or proposal as the least offensive option, even if it's not the best. Often used to justify difficult decisions or sacrifices.

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Pinpointing the Enemy

A technique used to simplify complex situations by presenting one specific group or person as the enemy. Often used during wartime or political campaigns.

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Literary Theory

The body of principles and methods used to interpret and understand literature. It focuses on the structure and form of the text.

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Literary Criticism

The comparison, analysis, interpretation, and/or evaluation of works of literature.

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New Historicism

A literary approach that emphasizes the social and cultural contexts in which a text is produced and received. It focuses on how power dynamics and social inequalities influence the creation and interpretation of literature.

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Psychoanalytic Criticism

A literary theory that focuses on the unconscious mind of the author and the reader. It suggests that the meaning of a text is not fixed but is continually being created through the interaction between the author's unconscious and the reader's unconscious.

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Hegemony

The leadership or dominance of one country or social group over another.

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Marxist Criticism

The analysis of money, power, and social institutions like government, family, and religion in a text.

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Marxist Class Struggle

The belief that society is built on the oppression of workers. Workers are exploited by the wealthy class.

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Class Ideologies in Literature

A text reflects the ideologies of the dominant social class.

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Feminist Criticism

The study of how gender inequality affects the representation of women in literature.

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Misogynistic Views in Literature

Biased or prejudiced views against women.

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Reader's Response Theory

The focus on the reader's personal experiences and how they interpret the text.

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Text Exists through Reading

A text only exists when it's read and interpreted by a reader.

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Reader-Response Theory

The idea that any text can be interpreted in many different ways, as long as the reader can find support for their interpretation within the text.

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Reading Response

A piece of writing that examines, explains, and defends a reader's personal response to a text.

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Critical Reading

Exploring your personal feelings about a text, whether you agree or disagree with the author, and analyzing the text's purpose.

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Physical and Psychological Weight

The detailed description of the objects soldiers carry in "The Things They Carried" emphasizes not just the physical weight, but also the psychological burden of war.

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War's Unpredictability in "The Things They Carried"

Tim O'Brien's strategy of abruptly introducing deaths of soldiers during the detailed descriptions of objects adds to the realistic and chaotic nature of war.

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Overwhelming the Reader

The author uses detailed descriptions, particularly regarding the weight of soldiers' items, to make the reader feel overwhelmed and experience the intense pressure of war.

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Relatability of "The Things They Carried"

By using realistic descriptions of war and its effects, the author makes the story relatable even for those with no firsthand experience of combat.

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Catalog

A detailed list of items, often in a chronological order, to create a sense of progression and importance.

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Study Notes

Propaganda Techniques

  • Eleven techniques commonly used to influence others
  • These techniques try and connect a well-liked or respected figure with a product.

Testimonial

  • Quotations or endorsements that aim to link a famous person with a product or idea.
  • This can be misleading if the endorsement is out of context.
  • Example: A sports star promoting athletic shoes.

Bandwagon

  • Encourages people to follow the crowd.
  • Emphasizes the winning side by highlighting the large number of people joining it.
  • Example: A commercial tagline, "Millions are switching"

Card Stacking/Selective Omission

  • Presents only positive information, concealing opposing viewpoints.
  • This is a form of propaganda often used in many different contexts.
  • Example: An advertisement focusing on the protein content of a fast-food burger, but omitting its high fat and sodium levels.

Glittering Generalities

  • Use of emotionally positive words with vague meanings
  • These phrases often lack specifics but aim to sway opinions by evoking positive feelings.
  • Example: A political candidate using phrases like "freedom, justice, and progress".

Plain Folks

  • Portrays a person as ordinary and relatable to the common person.
  • This gives the impression that the person shares the same views as the public.
  • Example: A political candidate emphasizing shared values.

Name-Calling

  • The use of negative language or words to attack opponents.
  • Name-calling is typically a type of direct attack on a person, group, or entity
  • Example: A political debate with one candidate criticizing the other's record as bad.

Transfer

  • Connects a respected/desirable image or item to something else.
  • This creates an association to convey positive feelings or emotions.
  • Example: A commercial showcasing a child playing with a toy in a nice setting to create the impression that the toy is the best for happy times.

Simplification/Stereotyping

  • Reduces a complex issue into a simple choice (often good vs. bad), making it easier to understand.
  • This approach is used to polarize attitudes by suggesting a clear-cut decision.
  • Example: A political ad declaring "All politicians are corrupt!".

Assertion

  • Implies something is true without proof.
  • Assertions typically lack supporting details or evidence, acting as an attempt to sway opinions without specifics.
  • Example: "This is the best product on the market".

Lesser of Two Evils

  • Presents a proposition as the less negative option among others.
  • Suggests that the given solution is less bad than alternatives.
  • Example: Presenting one candidate as the lesser of two evils in a political campaign.

Pinpointing the Enemy

  • Identifies a specific target as the cause of problems or issues, simplifying a complex situation.
  • Focusing on single entities isolates the issues.
  • Example: Blaming a specific country for conflicts instead of looking into the complexity of the issues

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Description

Test your knowledge on various propaganda techniques and literary criticism strategies. This quiz covers examples of methods such as testimonials and bandwagon, as well as different critical approaches like formalism and moral criticism. Perfect for students of literature and communication.

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