Podcast
Questions and Answers
Why is developing a prototype important before launching a new product?
Why is developing a prototype important before launching a new product?
- To see how the product can be manufactured and identify and fix any arising problems (correct)
- To increase brand loyalty among customers
- To help in brand image development
- To skip the market test phase
What is the purpose of conducting a test launch of a new product?
What is the purpose of conducting a test launch of a new product?
- To establish high brand image
- To make the product expensive
- To protect the product
- To see how well it sells and identify necessary changes before full launch (correct)
What is the significance of brand loyalty for a company?
What is the significance of brand loyalty for a company?
- It makes market research less expensive
- It keeps the product fresh
- It provides information about the product
- It helps differentiate the company's product from competitors (correct)
How does a high brand image enable a company to charge higher prices for its products?
How does a high brand image enable a company to charge higher prices for its products?
Which department benefits from the use of computer simulations to create 3D prototypes?
Which department benefits from the use of computer simulations to create 3D prototypes?
What role does packaging play in helping consumers recognize a product?
What role does packaging play in helping consumers recognize a product?
What is a key characteristic of a successful product according to the text?
What is a key characteristic of a successful product according to the text?
What is one of the types of products mentioned in the text?
What is one of the types of products mentioned in the text?
What is a crucial factor in New Product Development as per the text?
What is a crucial factor in New Product Development as per the text?
What does the text suggest about distinguishing a product from its competitors?
What does the text suggest about distinguishing a product from its competitors?
Which department's information is utilized in generating new product concepts?
Which department's information is utilized in generating new product concepts?
What should be consistent with a product's brand image as per the text?
What should be consistent with a product's brand image as per the text?
