Podcast
Questions and Answers
What are the types of products mentioned in the text?
What are the types of products mentioned in the text?
- Consumer goods, consumer services, producer goods, producer services (correct)
- Digital products, physical products, hybrid products, virtual products
- Primary goods, secondary goods, tertiary goods, quaternary goods
- Electronics, clothing, furniture, food
What is a key factor that contributes to a successful product?
What is a key factor that contributes to a successful product?
- Being indistinguishable from competitors
- Not satisfying any customer needs or wants
- Being too expensive to produce
- Consistency in design with the product's brand image (correct)
What is the first step in the New Product Development process mentioned in the text?
What is the first step in the New Product Development process mentioned in the text?
- Abandoning ideas that may not sell well
- Selecting the best ideas for further research
- Generating ideas through brainstorming (correct)
- Deciding if the product will be a success
What source does the text mention for generating new product concepts?
What source does the text mention for generating new product concepts?
What does the text mention as a reason to abandon product ideas during New Product Development?
What does the text mention as a reason to abandon product ideas during New Product Development?
Which factor is NOT mentioned as contributing to a successful product in the text?
Which factor is NOT mentioned as contributing to a successful product in the text?
What is the purpose of developing a prototype for a new product?
What is the purpose of developing a prototype for a new product?
Why is brand image important for a company?
Why is brand image important for a company?
What is the advantage of having an established high brand image for a product?
What is the advantage of having an established high brand image for a product?
What role does packaging play in helping consumers recognize a product?
What role does packaging play in helping consumers recognize a product?
What is the purpose of conducting a test launch for a new product?
What is the purpose of conducting a test launch for a new product?
How does a unique selling point (USP) help in marketing a new product?
How does a unique selling point (USP) help in marketing a new product?
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