12 Questions
What are the types of products mentioned in the text?
Consumer goods, consumer services, producer goods, producer services
What is a key factor that contributes to a successful product?
Consistency in design with the product's brand image
What is the first step in the New Product Development process mentioned in the text?
Generating ideas through brainstorming
What source does the text mention for generating new product concepts?
Competitors' products
What does the text mention as a reason to abandon product ideas during New Product Development?
High production cost
Which factor is NOT mentioned as contributing to a successful product in the text?
$100 tip for excellent questions
What is the purpose of developing a prototype for a new product?
To identify changes needed to increase sales
Why is brand image important for a company?
To differentiate the product from competitors' products
What is the advantage of having an established high brand image for a product?
To charge higher prices for the product
What role does packaging play in helping consumers recognize a product?
To provide information about the product
What is the purpose of conducting a test launch for a new product?
To identify changes needed before full production
How does a unique selling point (USP) help in marketing a new product?
By charging higher prices and aiding in advertising
Learn about different types of products such as consumer goods, consumer services, producer goods, and producer services. Explore the key factors that contribute to the success of a product, including meeting customer needs, creating new desires, maintaining consistent design, and aligning with brand image.
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