Questions and Answers
What type of product is characterized by low price points and frequent purchases with minimal effort?
Which of the following is an example of a shopping product?
Specialty products have many outlets and high inventory turnover.
False
What term describes products that are purchased to solve a sudden problem?
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Match the product types with their characteristics:
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Study Notes
Convenience Products
- Inexpensive and frequently purchased items.
- Require minimal purchasing effort from buyers.
- Examples include snacks like Snickers and coffee from Starbucks.
- Characterized by low price points, no extensive search needed, and heavy brand recognition.
Shopping Products
- Items for which buyers invest time and effort to plan purchases.
- Buyers typically show no brand loyalty, exploring various options before deciding.
- Examples include grills, televisions, and jeans.
- Available at fewer retail outlets and have a lower inventory turnover rate.
Specialty Products
- Products with distinctive characteristics that attract a specific buyer interest.
- Consumers are willing to invest efforts to acquire these items.
- Limited availability in retail outlets, leading to lower turnover rates.
- An example includes high-end cars like Hummers.
Unsought Products
- Products purchased to solve unexpected problems or urgent needs.
- Customers often unaware of these products until a situation arises.
- Requires no prior search as they are purchased on impulse.
- Price considerations are generally not a priority, as the urgency drives the purchase.
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Description
Test your knowledge on the different types of products in marketing, including convenience, shopping, specialty, and unsought products. Explore how customer behavior and purchasing decisions vary across these categories, with real-world examples to illustrate each type.
