Understanding Media Literacy

Study Notes

Media literacy is important for gaining updated knowledge about various topics like technology, politics, education, and business
It helps people develop personality by exposing them to various role models
It allows the advertising of products and public services
It informs people about their career options and future
It can deliver global information about various events and incidents
Media acts as a sense organ, allowing people to stay updated with news and social networking
Social media connects people in real life by sharing information about technology and other products
Media reflects the actions of the government, by exposing injustices and helping manage public opinion
Media is a source of entertainment through various forms of media such as daily soaps, series, and movies
Media education is influential during times of crisis and disaster like the pandemic. The government provides information about precautions through media
Mass media includes various mediums like newspapers, books, pamphlets, magazines, recordings, gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs, films, radio, television, internet, including blogs, podcasts, websites, mobile phones, and social media like Facebook, Twitter, and Instagram

Media helps to discover hidden talents, enhance vocabulary, and enrich understanding of geography in children
Media facilitates information about social issues through poles and letters
Media broadcasts the thoughts and realities of people, specifically of political parties
Media acts as a tool for communication by exposing truths and lies, and creating awareness about various rural developmental programs and family planning
Media raises awareness of pesticides, crop protection, and cultivation methods

Paying taxes regularly like income tax, entertainment taxes, and GST is essential for nation building. This is required for the implementation of various infrastructure programs and welfare schemes
Exercising the right to vote is crucial for citizens to play a role in their nation's building
Discouraging corruption and promoting ethics and integrity in nation building is essential for growth and development

Citizens journalism is performed by people who are not professional journalists, through various platforms such as websites, blogs, and social media.
It has an important role for citizens to give feedback to the government about important topics
It is a collaborative media in which communities play an active role in the process of collecting, reporting analysing and disseminating news and information
Advantages: real-time updates, immediate coverage of breaking news, increased sales of newspapers
Provides opportunities for citizens to share and interact with news and information about their environment

Mass media is a collection of technologies that connect with a large audience through mass media communication
Technologies include broadcast media by means of film, radio, recorded music, or television, and digital media such Internet, email, social media, websites.
Mass media can be cost-effective forms of advertising and communication
Mass media includes mediums such as print, recordings, cinema, radio, television, internet, mobile phones, billboards, and video games

Print media includes magazines and newspapers
Magazines are categorized as consumer magazines and business magazines
News papers are a source of news and information with advertising and general interest