Understanding Media and Its Impact
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Questions and Answers

The word that is often used to collectively refer to various forms of communication is ______.

media

Media is the plural form of the word ______.

medium

TV, radio, and newspapers that reach millions of people are known as ______ media.

mass

The technology that mass media uses keeps ______.

<p>changing</p> Signup and view all the answers

Newspapers and magazines are referred to as ______ media.

<p>print</p> Signup and view all the answers

Violent protests by owners and workers brought the city to a ______ today.

<p>standstill</p> Signup and view all the answers

Television and radio are classified as ______ media.

<p>electronic</p> Signup and view all the answers

They said that their livelihoods would be ______ by this closure.

<p>lost</p> Signup and view all the answers

Cable television and the widespread use of the Internet is a ______ phenomenon.

<p>recent</p> Signup and view all the answers

Mr. Jain said, 'With our city gradually becoming ______...'

<p>polluted</p> Signup and view all the answers

Everything from a phone call to the evening news on TV can be called ______.

<p>media</p> Signup and view all the answers

People getting to work could not do so on time because of huge traffic ______.

<p>jams</p> Signup and view all the answers

Owners and workers are protesting the government's decision to close the ______.

<p>factories</p> Signup and view all the answers

They also say that there were no adequate relocation ______.

<p>efforts</p> Signup and view all the answers

The closure is impacting India's new business ______.

<p>hub</p> Signup and view all the answers

Owners and workers plan to protest against this closure in a one-day city ______.

<p>bandh</p> Signup and view all the answers

In a news studio, it is not only the newsreader who needs to be paid but also a number of other people who help put the broadcast together, including those who look after the ______ and lights.

<p>cameras</p> Signup and view all the answers

Mass media needs a great deal of money to do its work due to the costs of getting the latest ______.

<p>technology</p> Signup and view all the answers

Most television channels and newspapers are part of big business ______.

<p>houses</p> Signup and view all the answers

One way in which the mass media earns money is by ______ different things like cars and clothes.

<p>advertising</p> Signup and view all the answers

You must have noticed the number of advertisements that you have to see while watching your favorite television ______.

<p>programmes</p> Signup and view all the answers

While watching a cricket match on TV, the same advertisements are shown ______ between each over.

<p>repeatedly</p> Signup and view all the answers

Some people say that newspapers have too many ______.

<p>advertisements</p> Signup and view all the answers

Advertisements are repeated in the hope that you will go out and buy what is ______.

<p>advertised</p> Signup and view all the answers

Ask older members of your family about what they used to listen to on the ______.

<p>radio</p> Signup and view all the answers

Changing technology helps media reach more ______.

<p>people</p> Signup and view all the answers

Television has enabled us to think of ourselves as members of a larger global ______.

<p>world</p> Signup and view all the answers

Television images travel huge distances through ______ and cables.

<p>satellites</p> Signup and view all the answers

Most of the cartoons that you see on television are mostly from ______ or the United States.

<p>Japan</p> Signup and view all the answers

With electronic typewriters, journalism underwent a sea-change in the ______.

<p>1940s</p> Signup and view all the answers

The different technologies that mass media use are ______.

<p>expensive</p> Signup and view all the answers

Think about the TV studio in which the newsreader sits – it has lights, cameras, sound recorders, transmission ______, etc.

<p>satellites</p> Signup and view all the answers

The media often focuses on only one side of the ______.

<p>story</p> Signup and view all the answers

Business houses control the ______, affecting the impartiality of reporting.

<p>media</p> Signup and view all the answers

Media needs money and has links to ______, influencing its independence.

<p>advertising</p> Signup and view all the answers

Media plays an important role in deciding what is ______.

<p>newsworthy</p> Signup and view all the answers

The government does not censor the media's coverage of ______.

<p>news</p> Signup and view all the answers

Active viewers are those who ______ whatever they see and hear.

<p>question</p> Signup and view all the answers

The media can influence public support by focusing on one side of a ______.

<p>story</p> Signup and view all the answers

An event at school is unlikely to make the news unless a famous ______ is involved.

<p>actor</p> Signup and view all the answers

The media influences our thoughts, feelings, and actions by focusing on particular _____.

<p>issues</p> Signup and view all the answers

It is commonly said that the media 'sets the _____'.

<p>agenda</p> Signup and view all the answers

Recently, the media raised awareness of alarming levels of _____ in cola drinks.

<p>pesticides</p> Signup and view all the answers

Despite government resistance, the media declared that colas were _____.

<p>unsafe</p> Signup and view all the answers

Thousands of people suffer and die each year because they do not have safe drinking _____.

<p>water</p> Signup and view all the answers

Fashion shows generate media attention, while slum demolitions in Mumbai often go _____.

<p>unnoticed</p> Signup and view all the answers

Fashion Week formed the front page _____ of all the newspapers during the same week as the slum demolitions.

<p>headlines</p> Signup and view all the answers

As citizens of a democracy, the media plays an important role in informing us about issues related to our _____.

<p>lives</p> Signup and view all the answers

Study Notes

Understanding Media

  • Media encompasses a broad range of communication tools, including radio, TV, newspapers, internet and others.
  • Mass media, like TV, radio and newspapers, reach a large audience across the country and world.
  • Media technology is constantly evolving, impacting communication methods and accessibility.
  • Media technologies involve various tools and methods, like cameras, recording devices, and transmission.
  • Media relies on significant financial resources, often part of business houses.

Media and Money

  • Mass media requires considerable financial investment due to expensive technologies and personnel.
  • Mass media often generate revenue through advertising, which can be displayed repeatedly during programs.
  • Cost of advertising on TV varies widely, impacting program revenue.

Media and Democracy

  • Media plays a crucial role in democracies by providing news and discussing important events.
  • Citizens rely on media information for decision-making, political engagement, and civic participation.
  • Independent media is crucial for balanced reporting, presenting multiple viewpoints, and preventing censorship.

Media and Technology

  • Media technologies are constantly evolving, influencing communication methods and accessibility.
  • Widespread use of the internet and cable TV represents recent technological advancements.
  • Technologies facilitate mass media communication, reaching millions simultaneously.

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Related Documents

Understanding Media PDF

Description

This quiz explores the various aspects of media, including its role in communication, financial investments in mass media, and its significance in a democratic society. Learn about how media technologies evolve and affect our access to information and decision-making processes.

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