Understanding Media and Its Impact
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Questions and Answers

The word that is often used to collectively refer to various forms of communication is ______.

media

Media is the plural form of the word ______.

medium

TV, radio, and newspapers that reach millions of people are known as ______ media.

mass

The technology that mass media uses keeps ______.

<p>changing</p> Signup and view all the answers

Newspapers and magazines are referred to as ______ media.

<p>print</p> Signup and view all the answers

Violent protests by owners and workers brought the city to a ______ today.

<p>standstill</p> Signup and view all the answers

Television and radio are classified as ______ media.

<p>electronic</p> Signup and view all the answers

They said that their livelihoods would be ______ by this closure.

<p>lost</p> Signup and view all the answers

Cable television and the widespread use of the Internet is a ______ phenomenon.

<p>recent</p> Signup and view all the answers

Mr. Jain said, 'With our city gradually becoming ______...'

<p>polluted</p> Signup and view all the answers

Everything from a phone call to the evening news on TV can be called ______.

<p>media</p> Signup and view all the answers

People getting to work could not do so on time because of huge traffic ______.

<p>jams</p> Signup and view all the answers

Owners and workers are protesting the government's decision to close the ______.

<p>factories</p> Signup and view all the answers

They also say that there were no adequate relocation ______.

<p>efforts</p> Signup and view all the answers

The closure is impacting India's new business ______.

<p>hub</p> Signup and view all the answers

Owners and workers plan to protest against this closure in a one-day city ______.

<p>bandh</p> Signup and view all the answers

In a news studio, it is not only the newsreader who needs to be paid but also a number of other people who help put the broadcast together, including those who look after the ______ and lights.

<p>cameras</p> Signup and view all the answers

Mass media needs a great deal of money to do its work due to the costs of getting the latest ______.

<p>technology</p> Signup and view all the answers

Most television channels and newspapers are part of big business ______.

<p>houses</p> Signup and view all the answers

One way in which the mass media earns money is by ______ different things like cars and clothes.

<p>advertising</p> Signup and view all the answers

You must have noticed the number of advertisements that you have to see while watching your favorite television ______.

<p>programmes</p> Signup and view all the answers

While watching a cricket match on TV, the same advertisements are shown ______ between each over.

<p>repeatedly</p> Signup and view all the answers

Some people say that newspapers have too many ______.

<p>advertisements</p> Signup and view all the answers

Advertisements are repeated in the hope that you will go out and buy what is ______.

<p>advertised</p> Signup and view all the answers

Ask older members of your family about what they used to listen to on the ______.

<p>radio</p> Signup and view all the answers

Changing technology helps media reach more ______.

<p>people</p> Signup and view all the answers

Television has enabled us to think of ourselves as members of a larger global ______.

<p>world</p> Signup and view all the answers

Television images travel huge distances through ______ and cables.

<p>satellites</p> Signup and view all the answers

Most of the cartoons that you see on television are mostly from ______ or the United States.

<p>Japan</p> Signup and view all the answers

With electronic typewriters, journalism underwent a sea-change in the ______.

<p>1940s</p> Signup and view all the answers

The different technologies that mass media use are ______.

<p>expensive</p> Signup and view all the answers

Think about the TV studio in which the newsreader sits – it has lights, cameras, sound recorders, transmission ______, etc.

<p>satellites</p> Signup and view all the answers

The media often focuses on only one side of the ______.

<p>story</p> Signup and view all the answers

Business houses control the ______, affecting the impartiality of reporting.

<p>media</p> Signup and view all the answers

Media needs money and has links to ______, influencing its independence.

<p>advertising</p> Signup and view all the answers

Media plays an important role in deciding what is ______.

<p>newsworthy</p> Signup and view all the answers

The government does not censor the media's coverage of ______.

<p>news</p> Signup and view all the answers

Active viewers are those who ______ whatever they see and hear.

<p>question</p> Signup and view all the answers

The media can influence public support by focusing on one side of a ______.

<p>story</p> Signup and view all the answers

An event at school is unlikely to make the news unless a famous ______ is involved.

<p>actor</p> Signup and view all the answers

The media influences our thoughts, feelings, and actions by focusing on particular _____.

<p>issues</p> Signup and view all the answers

It is commonly said that the media 'sets the _____'.

<p>agenda</p> Signup and view all the answers

Recently, the media raised awareness of alarming levels of _____ in cola drinks.

<p>pesticides</p> Signup and view all the answers

Despite government resistance, the media declared that colas were _____.

<p>unsafe</p> Signup and view all the answers

Thousands of people suffer and die each year because they do not have safe drinking _____.

<p>water</p> Signup and view all the answers

Fashion shows generate media attention, while slum demolitions in Mumbai often go _____.

<p>unnoticed</p> Signup and view all the answers

Fashion Week formed the front page _____ of all the newspapers during the same week as the slum demolitions.

<p>headlines</p> Signup and view all the answers

As citizens of a democracy, the media plays an important role in informing us about issues related to our _____.

<p>lives</p> Signup and view all the answers

Flashcards

City Bandh

A situation where a large number of people stop working and gather together in protest against a decision or action by the government or a company.

Relocation

The process of moving a business or industry from one location to another, often to a new and more suitable area.

Industry

A business or group of businesses that produce goods or services.

Pollution

A situation where air, water, or land is contaminated with harmful substances, often as a result of industrial activity.

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Business Hub

A location that attracts businesses and investment due to its favorable economic conditions.

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Residential Area

A place where people live.

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License

The authority granted to a company to operate legally, often involving specific conditions and requirements.

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Protest

A formal request made to a government or company demanding an action or change.

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Advertising

The process of using media platforms, like TV and newspapers, to promote products and services.

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Advertising Revenue

The main source of income for most television channels and newspapers. It involves businesses paying to display their products or services to a large audience.

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Mass Media Business Houses

Television channels and newspapers are often owned by large companies, which are referred to as business houses.

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Technological Advancements in Mass Media

The constant change in technology used by the mass media, which requires significant investment.

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Mass Media Crew

People who work behind the scenes in a news studio, including camera operators, lighting technicians, and editors.

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Repetition in Advertising

Advertisements are often repeated multiple times to increase the likelihood that viewers or readers will remember them and potentially purchase the advertised product.

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Mass Media

The practice of using media platforms to share information, news, and entertainment.

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Over-Advertising in Newspapers

The idea that newspapers may contain an excessive number of advertisements.

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Media

The various ways we communicate in society, encompassing everything from a simple phone call to large-scale news broadcasts.

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Media Technology

The methods and tools used to create and distribute media, such as printing presses for newspapers, antennas for radio, and internet servers.

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Print Media

Media that rely on physical printed materials, such as newspapers and magazines.

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Electronic Media

Media that use electronic signals to transmit information, such as television and radio.

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Recent Phenomenon

The recent rise in cable television and internet use, greatly expanding access to information and entertainment.

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Media's Influence on Daily Life

The impact of media on our everyday lives, shaping our understanding of the world and influencing our decisions.

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Evolving Media Technologies

The constant evolution of communication technologies used in media, from printing presses to the internet.

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Agenda Setting

The media's power to influence what issues the public considers important.

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Media Focus

Coverage of a news event that highlights the importance of an issue to the public.

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Media Awareness

The media's ability to bring attention to issues that might otherwise go unnoticed.

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Media Neglect

When the media fails to cover significant issues affecting society.

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Media Prioritization

The media's focus on trivial or unimportant events over serious issues.

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Media Influence

How media coverage contributes to public perception and understanding of an issue.

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Media Impact

The impact of media coverage on public awareness, opinions, and actions.

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Media Resonance

When the media highlights issues that resonate with the public's values and concerns.

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Media's Dependence on Businesses

The idea that media companies, often influenced by business interests, focus on certain aspects of a story to maintain their profits and appeal to advertisers.

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Media's Focus on Interesting Aspects

The practice of media outlets selectively emphasizing certain aspects of a story to make it more appealing and engaging for viewers.

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Media Agenda Setting

The ability of the media to choose which stories to cover and to prioritize certain issues over others.

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Active Viewership

The idea that viewers should be critical in their engagement with media, analyzing and questioning the information they receive.

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Media Censorship

The deliberate suppression of certain information or viewpoints in the media.

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Balanced Reporting

The practice of providing a balanced perspective on a story, presenting all relevant sides of an issue objectively.

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Focus on Celebrities

When media outlets prioritize stories that involve influential figures or celebrities, even if they are not inherently news-worthy.

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Media Independence

The lack of independence in media due to its financial reliance on businesses and advertisers.

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How technology impacts media

Modernization of technology, particularly in mass media, helps reach a wider audience and improves image and sound quality.

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Television's impact on our worldview

Television enables us to connect with people and events around the world, fostering a sense of global community.

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Cost of mass media technology

The cost of using advanced technology for mass media is significant due to expenses associated with equipment, studios, satellites, and other infrastructure.

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Impact of electronic typewriters on journalism

Electronic typewriters transformed journalism in the 1940s, significantly impacting the way news was written and distributed.

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Technology's role in media

Media relies heavily on various technologies, including television studios, satellites, and computers, each carrying substantial costs.

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Media technology access & evolution

Access to media technology, like television, varies across locations and time periods, revealing disparities in information access.

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The impact of cable TV

The introduction of cable television expanded channel options and programming diversity, offering greater choice to viewers.

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Internet usage in neighborhoods

Internet usage varies within communities, reflecting differences in accessibility and affordability.

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Study Notes

Understanding Media

  • Media encompasses a broad range of communication tools, including radio, TV, newspapers, internet and others.
  • Mass media, like TV, radio and newspapers, reach a large audience across the country and world.
  • Media technology is constantly evolving, impacting communication methods and accessibility.
  • Media technologies involve various tools and methods, like cameras, recording devices, and transmission.
  • Media relies on significant financial resources, often part of business houses.

Media and Money

  • Mass media requires considerable financial investment due to expensive technologies and personnel.
  • Mass media often generate revenue through advertising, which can be displayed repeatedly during programs.
  • Cost of advertising on TV varies widely, impacting program revenue.

Media and Democracy

  • Media plays a crucial role in democracies by providing news and discussing important events.
  • Citizens rely on media information for decision-making, political engagement, and civic participation.
  • Independent media is crucial for balanced reporting, presenting multiple viewpoints, and preventing censorship.

Media and Technology

  • Media technologies are constantly evolving, influencing communication methods and accessibility.
  • Widespread use of the internet and cable TV represents recent technological advancements.
  • Technologies facilitate mass media communication, reaching millions simultaneously.

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Related Documents

Understanding Media PDF

Description

This quiz explores the various aspects of media, including its role in communication, financial investments in mass media, and its significance in a democratic society. Learn about how media technologies evolve and affect our access to information and decision-making processes.

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