10 Questions
What two primary components are involved in the process of stereotyping?
Categorization and evaluation
What is the primary function of stereotypes in communication, according to Vivian (2010)?
A kind of shorthand
What role do newspaper editors play in the creation of stereotypes?
Framing stories and headlines, and engaging in gatekeeping functions
How do producers of television productions and films contribute to stereotyping?
By assigning different roles to people
What is the primary reason why media-constructed stereotypes persist, according to Wood (1988)?
The mass media's power to influence thoughts, values, and beliefs
What is the relationship between the mass media and society, according to scholars?
The media reflects society
What is the primary characteristic of categorization in stereotypes?
False and misleading
How do stereotypes emphasize the features of a group?
By focusing on easily grasped features
What is the nature of the evaluation of a group or person in stereotypes?
Not always negative
What is the role of mass media in facilitating a class society?
Through the creation and perpetuation of stereotypes
Explore the significance of mass media in shaping societal ideologies and its influence on human communication. Learn how to critically examine media production and consumption patterns to become a responsible media user.
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