10 Questions
Which marketing philosophy emphasizes improving the production process and assumes that consumers will buy widely available and inexpensive products?
The Production Concept
Which marketing philosophy focuses on investing in research, product development, and engineering, assuming that consumers will buy the highest quality product, performance, and innovation?
The Product Concept
Which company orientation is based on the assumption that consumers will buy products that are widely available and inexpensive?
Production
Which marketing philosophy assumes that consumers will buy products through aggressive promotion and selling techniques?
The Selling Concept
Which marketing philosophy focuses on meeting the needs of customers while also achieving organizational goals?
The Marketing Concept
Which marketing philosophy emphasizes aggressive promotion and selling techniques to convince customers to buy a company's products?
The Selling Concept
Which company orientation emphasizes improving the production process and assumes that consumers will buy products that are widely available and inexpensive?
Production Orientation
Which marketing philosophy focuses on investing in research, product development, and engineering, assuming that consumers will buy the highest quality product, performance, and innovation?
The Product Concept
Which marketing philosophy emphasizes meeting the needs of customers while also achieving organizational goals by integrating the interests of consumers with the company's objectives?
The Marketing Concept
Which marketing philosophy considers not only the needs of customers but also the well-being of society in delivering long-term value to both customers and the company?
The Societal Marketing Concept
Test your knowledge of marketing philosophies including the production concept, product concept, selling concept, marketing concept, and societal marketing concept. Learn about different company orientations in marketing.
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