Podcast
Questions and Answers
Which marketing philosophy emphasizes improving the production process and assumes that consumers will buy widely available and inexpensive products?
Which marketing philosophy emphasizes improving the production process and assumes that consumers will buy widely available and inexpensive products?
Which marketing philosophy focuses on investing in research, product development, and engineering, assuming that consumers will buy the highest quality product, performance, and innovation?
Which marketing philosophy focuses on investing in research, product development, and engineering, assuming that consumers will buy the highest quality product, performance, and innovation?
Which company orientation is based on the assumption that consumers will buy products that are widely available and inexpensive?
Which company orientation is based on the assumption that consumers will buy products that are widely available and inexpensive?
Which marketing philosophy assumes that consumers will buy products through aggressive promotion and selling techniques?
Which marketing philosophy assumes that consumers will buy products through aggressive promotion and selling techniques?
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Which marketing philosophy focuses on meeting the needs of customers while also achieving organizational goals?
Which marketing philosophy focuses on meeting the needs of customers while also achieving organizational goals?
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Which marketing philosophy emphasizes aggressive promotion and selling techniques to convince customers to buy a company's products?
Which marketing philosophy emphasizes aggressive promotion and selling techniques to convince customers to buy a company's products?
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Which company orientation emphasizes improving the production process and assumes that consumers will buy products that are widely available and inexpensive?
Which company orientation emphasizes improving the production process and assumes that consumers will buy products that are widely available and inexpensive?
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Which marketing philosophy focuses on investing in research, product development, and engineering, assuming that consumers will buy the highest quality product, performance, and innovation?
Which marketing philosophy focuses on investing in research, product development, and engineering, assuming that consumers will buy the highest quality product, performance, and innovation?
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Which marketing philosophy emphasizes meeting the needs of customers while also achieving organizational goals by integrating the interests of consumers with the company's objectives?
Which marketing philosophy emphasizes meeting the needs of customers while also achieving organizational goals by integrating the interests of consumers with the company's objectives?
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Which marketing philosophy considers not only the needs of customers but also the well-being of society in delivering long-term value to both customers and the company?
Which marketing philosophy considers not only the needs of customers but also the well-being of society in delivering long-term value to both customers and the company?
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Study Notes
Marketing Philosophies and Company Orientations
- Production Orientation: Focuses on improving production processes and assumes that consumers will purchase widely available and inexpensive products.
- Product Orientation: Concentrates on research, product development, and engineering to create high-quality products, believing that consumers will prefer superior performance and innovation.
Company Assumptions
- Supply and Demand: The assumption is that products which are easily accessible and cost-effective will attract consumers.
Promotion and Selling Techniques
- Selling Orientation: Relies on aggressive promotion and selling techniques, operating under the belief that consumers need convincing to buy.
Customer-Centric Approaches
- Marketing Orientation: Aims to meet customer needs while achieving organizational goals; integrates consumer interests with company objectives.
Societal Consideration
- Societal Marketing Orientation: Considers both customer needs and societal well-being, focusing on delivering long-term value for customers and the organization.
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Description
Test your knowledge of marketing philosophies including the production concept, product concept, selling concept, marketing concept, and societal marketing concept. Learn about different company orientations in marketing.
