Podcast
Questions and Answers
What effect describes a positive first impression that leads to a favorable overall perception?
What effect describes a positive first impression that leads to a favorable overall perception?
Which component of credibility is primarily concerned with honesty and ethical values?
Which component of credibility is primarily concerned with honesty and ethical values?
In a scenario where you lack solid evidence to support your credibility, which strategy is suggested?
In a scenario where you lack solid evidence to support your credibility, which strategy is suggested?
Which example demonstrates the Horn Effect?
Which example demonstrates the Horn Effect?
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Which of the following is NOT a suggested strategy for enhancing ethos in the long term?
Which of the following is NOT a suggested strategy for enhancing ethos in the long term?
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What should be adjusted based on the audience and occasion as part of establishing credibility?
What should be adjusted based on the audience and occasion as part of establishing credibility?
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Which aspect is essential for demonstrating competence during communication, according to short-term strategies for enhancing ethos?
Which aspect is essential for demonstrating competence during communication, according to short-term strategies for enhancing ethos?
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Which of the following best illustrates the importance of brand reputation in establishing ethos?
Which of the following best illustrates the importance of brand reputation in establishing ethos?
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Which of these actions contributes to enhancing one’s ethos by showcasing expertise?
Which of these actions contributes to enhancing one’s ethos by showcasing expertise?
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What is a fundamental characteristic that aids in establishing a trustworthy image?
What is a fundamental characteristic that aids in establishing a trustworthy image?
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Study Notes
Ethos
- Halo Effect: Positive first impression/outstanding trait leads to positive overall perception.
- Horn Effect: Negative first impression/trait leads to negative overall perception.
- Examples: Personal attractiveness, first impressions, educational background, recommendations, brand reputation, celebrity endorsements.
- Case Study: Tsang Tsou Choi's graffiti, initially seen as vandalism, was later viewed as art, demonstrating perceptual shifts.
Components of Credibility
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Expertise: Knowledge, skills, experience, qualifications, track record in a relevant field.
- Example: A surgeon's medical license, board certification, and successful operations.
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Trustworthiness: Honesty, integrity, dependability, ethical values, goodwill.
- Example: A financial advisor acting in clients' best interests and maintaining confidentiality.
Addressing Lack of Solid Evidence for Credibility
- Personal Experiences: Describe how personal experiences sparked interest and gained knowledge relating to speech topic.
- Suitable Language: Use appropriate language reflecting speaker's level.
- Subject Matter Expertise: Thorough understanding of the topic, and preparedness for relevant questions.
- Confidence: Demonstrate through frequent eye contact.
- Adjusted Image & Attire: Adapt image and attire to audience and occasion.
- Shared Values: Establish common ground to highlight shared value systems despite differing methods.
- Approachability: Remain after the speech to engage, fostering approachability.
Strategies for Enhancing Ethos
- Short-Term Strategies: Demonstrate competence and trustworthiness during communication.
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Long-Term Strategies:
- Positive Character: Genuine trustworthiness through actions.
- Deep Expertise: Obtain comprehensive knowledge within the field.
- Self-Marketing: Promote expertise through visibility.
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Description
Explore the concepts of ethos, including the halo and horn effects, and their impact on perception. Learn about the components that contribute to credibility, such as expertise and trustworthiness, and how personal experiences can address the lack of solid evidence. Dive into real-life examples and case studies that illustrate these principles.
