Ethos and Pathos. Checking for Understanding.

A rhetorical appeal based on the character or credibility of the speaker

By establishing the credibility of the product or spokesperson

A strategy that portrays the speaker as an ordinary person

<p>An emotional appeal used in advertising</p> Signup and view all the answers

<p>By appealing to the audience's emotions</p> Signup and view all the answers

<p>To evoke emotions and create a connection with the audience</p> Signup and view all the answers