Ethos and Pathos. Checking for Understanding.

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A form of emotional appeal
A rhetorical appeal based on the character or credibility of the speaker (correct)
A persuasive technique used in advertising
A type of logical fallacy

An emotional appeal used in advertising (C) Signup and view all the answers

By appealing to the audience's emotions (D) Signup and view all the answers

To evoke emotions and create a connection with the audience (B) Signup and view all the answers

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Ethos refers to the credibility or authority of the speaker or source. It establishes trust and makes the audience more likely to believe the message
Ethos in advertising relies on using experts, celebrities, or respected figures to endorse a product or service.
The "plain folks" ethos is a strategy that connects with audiences by presenting a product or service as relatable and approachable, often using ordinary people in advertising to create that connection.

Pathos is the use of emotional appeals to connect with the audience's feelings, making them more receptive to the message.
Pathos in advertising uses techniques like storytelling, humor, or evocative imagery to create emotional responses in viewers.
The primary goal is to create an emotional connection with customers and motivate them to buy a product or service.