Understanding Customers' Decision-Making
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Questions and Answers

Customers dislike which sales technique the most?

  • The talking brochure approach
  • The corporate parrot approach
  • The show up and throw up sales technique (correct)
  • The open-ended questioning approach

What did the CIO say about the questioning approach used by salespeople?

  • The questions are too generic
  • The questions are not valuable
  • The questions are too personal
  • The questions are not used effectively (correct)

What do customers value in a salesperson's approach?

  • Asking personal questions
  • Asking generic questions
  • Asking incisive questions (correct)
  • Not asking any questions

What is the biggest competitor for businesses today?

<p>Customers' ability to learn on their own (D)</p> Signup and view all the answers

What do customers look for in a salesperson in a world where they can learn on their own?

<p>Someone who provides unique knowledge (C)</p> Signup and view all the answers

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