10 Questions
What is the main concern expressed by parents and psychologists regarding advertising to children?
Manipulation of children's insecurities by ads
According to Brusseau, why is the impact of advertising fear especially notable in society's youngest members?
It is difficult to remove once ingrained in them
Who does some argue to be ultimately responsible for protecting children from being overly influenced by advertisements?
Parents
What action is suggested as a way for parents to prevent children from being consumed by ads?
Closing the TV and controlling what children can buy
What key benefit do viral ads aim to achieve according to the text?
Low advertising costs and broad reach through consumer participation
What is the main idea of consumerism as discussed in the text?
Consumers should prioritize their own interests and desires in financial transactions.
How does the statement 'If we are what we buy, then we need to buy in order to be' relate to consumerism?
It implies that people are defined by their purchasing power.
What role does advertising play in consumerism according to the text?
Advertising creates new needs for consumers beyond their basic necessities.
What is the main aim of viral advertising as mentioned in the text?
To establish a specific image or reputation for a product or advertising company.
In what manner does consumerism impact the role of parents according to the text?
Consumerism suggests that parents should play an active role in guiding their children's consumption habits.
Study Notes
Concerns about Advertising to Children
- Parents and psychologists are concerned that advertising can have a negative impact on children's well-being and development.
Impact of Advertising on Children
- The impact of advertising is especially notable in young children because they lack critical thinking skills to distinguish between ads and reality.
- According to Brusseau, this makes children more susceptible to manipulation by advertisers.
Responsibility for Protecting Children
- Some argue that parents are ultimately responsible for protecting their children from being overly influenced by advertisements.
Preventing Over-Exposure to Ads
- One way for parents to prevent their children from being consumed by ads is to limit their exposure to television and other forms of media.
Viral Advertising
- Viral ads aim to create a buzz or get people talking about a product or service.
Consumerism
- The main idea of consumerism is that people define themselves by what they buy and own.
- The statement 'If we are what we buy, then we need to buy in order to be' reflects the idea that our sense of self-worth is tied to our possessions.
Advertising and Consumerism
- Advertising plays a significant role in perpetuating consumerism by creating a desire for products and services.
Aim of Viral Advertising
- The main aim of viral advertising is to generate buzz and get people talking about a product or service.
Impact of Consumerism on Parents
- Consumerism can impact the role of parents by making them feel pressure to buy certain products or services in order to keep up with societal expectations.
Explore the concept of consumerism as a fundamental component of capitalist ideology, where the interests and desires of customers take precedence in monetary transactions. Analyze how consumerism extends beyond one-to-one purchases to encompass areas like advertising and entertainment.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
