Podcast
Questions and Answers
Feeling discomfort about if you made the right decision or not is called post-decision ______
Feeling discomfort about if you made the right decision or not is called post-decision ______
dissonance
The negative feeling when you regret your purchase and feel like you should've bought something else is known as post-decision ______
The negative feeling when you regret your purchase and feel like you should've bought something else is known as post-decision ______
regret
Information search, exposure to marketing communications, observation of others, and direct experience are 4 ways consumer acquires ______
Information search, exposure to marketing communications, observation of others, and direct experience are 4 ways consumer acquires ______
knowledge
Comparing prior belief or expectations with new information is the definition of hypothesis ______
Comparing prior belief or expectations with new information is the definition of hypothesis ______
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Hypothesis generation, exposure to evidence, encoding of evidence, and integration of evidence and prior beliefs are the 4 stages in testing ______ for learning
Hypothesis generation, exposure to evidence, encoding of evidence, and integration of evidence and prior beliefs are the 4 stages in testing ______ for learning
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If motivation is high, consumers will ______, research, engage, and test
If motivation is high, consumers will ______, research, engage, and test
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Ambiguity of information: Not enough info and experience to confirm or disprove one's ______
Ambiguity of information: Not enough info and experience to confirm or disprove one's ______
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High knowledge consumers have well defined beliefs and expectations, making them less likely to generate new ______
High knowledge consumers have well defined beliefs and expectations, making them less likely to generate new ______
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Processing biases: When consumers avoid both negative and highly diagnostic information because of ______
Processing biases: When consumers avoid both negative and highly diagnostic information because of ______
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Top-dog strategy: A market leader or brand with a large or the largest market share benefits from low motivation to learn because consumers will not learn new things, thus confirming existing ______
Top-dog strategy: A market leader or brand with a large or the largest market share benefits from low motivation to learn because consumers will not learn new things, thus confirming existing ______
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Underdog strategy: A lower share brand that is perceived to be doing well in spite of the odds can instigate learning by comparing itself to the market leader, but must have a distinct advantage to overcome confirmation ______ and overconfidence
Underdog strategy: A lower share brand that is perceived to be doing well in spite of the odds can instigate learning by comparing itself to the market leader, but must have a distinct advantage to overcome confirmation ______ and overconfidence
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High involvement consumers express higher satisfaction because of their extensive evaluation, but satisfaction declines ______
High involvement consumers express higher satisfaction because of their extensive evaluation, but satisfaction declines ______
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Low involvement consumers have low satisfaction initially, but it increases with greater ______ overtime
Low involvement consumers have low satisfaction initially, but it increases with greater ______ overtime
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Utilitarian dimension of consumer judgment focuses on how ______ and functional a product is
Utilitarian dimension of consumer judgment focuses on how ______ and functional a product is
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Hedonic dimension of consumer judgment focuses on how a product makes consumers ______
Hedonic dimension of consumer judgment focuses on how a product makes consumers ______
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