DT week 2
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Questions and Answers

Which type of experiment is designed to get feedback from customers and is more informal?

  • Divergent experiments (correct)
  • Convergent experiments
  • Blind testing
  • Randomly assigned participants

    • What is the purpose of a business experiment?

  • To determine the difference between the test and control groups
  • To prevent participants from unintentionally influencing the outcome
  • To ensure that external factors do not influence the outcome
  • To test a lot of ideas quickly and cheaply (correct)

    • Which path to scaling up an innovation allows for the quickest iteration after launching?

  • Polished rollout
  • Polished launch
  • MVP launch (correct)
  • MVP rollout

    • What is one of the challenges of building a test-and-learn culture in an organization?

    <p>Risk aversion</p> Signup and view all the answers

    What is the role of leadership in an organization embracing experimentation?

    <p>Posting the right questions</p> Signup and view all the answers

    Why is it important for businesses to plan to fail and celebrate smart failures?

    <p>To avoid all risks</p> Signup and view all the answers

    Which step in the convergent experimental method involves dividing the population into two groups, the test group and the control group?

    <p>Step 3: Randomize your test and control</p> Signup and view all the answers

    What is the purpose of step 6 in the convergent experimental method?

    <p>To translate ideas into prototypes</p> Signup and view all the answers

    What are the four options for decision-making in step 8 of the convergent experimental method?

    <p>Proceed, Pivot, Prepare for launch, Pull the plug</p> Signup and view all the answers

    What is the minimum sample size required in each group for step 4 of the convergent experimental method?

    <p>n=100</p> Signup and view all the answers

    Which of the following is a key characteristic of innovation in the digital age?

    <p>Rapid experimentation and continuous learning</p> Signup and view all the answers

    What is the purpose of a business experiment?

    <p>To test a lot of ideas quickly and cheaply</p> Signup and view all the answers

    Which type of experiment requires an independent variable (cause) and one or more dependent variables (effect)?

    <p>Convergent experiments</p> Signup and view all the answers

    What is one of the main principles of formal experiments?

    <p>Casual hypothesis</p> Signup and view all the answers

    What is the role of convergent experiments in innovation?

    <p>To test a lot of ideas quickly and cheaply</p> Signup and view all the answers

    Which type of experiment is more informal and designed to get feedback from customers?

    <p>Divergent experiments</p> Signup and view all the answers

    What is the purpose of blind testing in experiments?

    <p>To prevent participants from unintentionally influencing the outcome</p> Signup and view all the answers

    Why is it important for businesses to utilize both convergent and divergent experiments?

    <p>To ensure statistically valid sample size</p> Signup and view all the answers

    What are the main principles of formal experiments?

    <p>Casual hypothesis, test and control groups, randomly assigned participants</p> Signup and view all the answers

    What is the purpose of rapid experimentation and continuous learning in the digital age?

    <p>To test a lot of ideas quickly and cheaply</p> Signup and view all the answers

    Which path to scaling up an innovation allows for the quickest iteration after launching?

    <p>MVP launch</p> Signup and view all the answers

    What is the purpose of building a test-and-learn culture in an organization?

    <p>To embrace experimentation and recognize the imperfection of management's own judgment</p> Signup and view all the answers

    What is the role of leadership in an organization embracing experimentation?

    <p>To ask the right questions</p> Signup and view all the answers

    What are the risks of an organizational culture that avoids failure?

    <p>Risk aversion, loss of learning, and throwing good money after bad</p> Signup and view all the answers

    What is the purpose of planning to fail and celebrating smart failures?

    <p>To create a culture that embraces experimentation and learning from failures</p> Signup and view all the answers

    What are the four paths to scaling up an innovation?

    <p>MVP rollout, MVP launch, Polished rollout, Polished launch</p> Signup and view all the answers

    What are the organizational challenges of innovation?

    <p>Building a test-and-learn culture, leading without deciding, involving everyone, planning to fail and celebrating it</p> Signup and view all the answers

    How can companies compensate for the imperfection of management's own judgment?

    <p>By embracing experimentation and testing every aspect</p> Signup and view all the answers

    What is the minimum sample size required in each group for step 4 of the convergent experimental method?

    <p>It depends on the specific experiment</p> Signup and view all the answers

    What type of experiment is designed to get feedback from customers and is more informal than convergent experiments?

    <p>Customer feedback experiment</p> Signup and view all the answers

    Which step in the convergent experimental method involves dividing the population into two groups, the test group and the control group?

    <p>Step 3: Randomize your test and control</p> Signup and view all the answers

    Which type of experiment is designed to get feedback from customers and is more informal than convergent experiments?

    <p>Divergent experiments</p> Signup and view all the answers

    What is the minimum sample size required in each group for step 4 of the convergent experimental method?

    <p>n=100</p> Signup and view all the answers

    Which path to scaling up an innovation allows for the quickest iteration after launching?

    <p>Pivot</p> Signup and view all the answers

    What is the purpose of a business experiment?

    <p>To test assumptions and learn</p> Signup and view all the answers

    What are the four options for decision-making in step 8 of the convergent experimental method?

    <p>Proceed, Pivot, Prepare for launch, Pull the plug</p> Signup and view all the answers

    Why is it important for businesses to plan to fail and celebrate smart failures?

    <p>To learn from mistakes and improve</p> Signup and view all the answers

    What is the purpose of step 6 in the convergent experimental method?

    <p>To build prototypes</p> Signup and view all the answers

    What is one of the challenges of building a test-and-learn culture in an organization?

    <p>Resistance to change</p> Signup and view all the answers

    Which of the following is NOT one of the main principles of formal experiments?

    <p>Fall in love with the problem</p> Signup and view all the answers

    What is the role of leadership in an organization embracing experimentation?

    <p>To set clear goals and expectations</p> Signup and view all the answers

    Study Notes

    Types of Experiments

    • A/B experiment is designed to get feedback from customers and is more informal
    • Convergent experiment is more formal and requires an independent variable (cause) and one or more dependent variables (effect)

    Purpose of Business Experiments

    • The purpose of a business experiment is to test hypotheses, reduce uncertainty, and inform decision-making

    Scaling Up Innovations

    • The quickest iteration after launching is allowed by the path of rapid experimentation and continuous learning
    • The four paths to scaling up an innovation are:
      • Rapid experimentation and continuous learning
      • Partnering with other companies
      • Acquiring new companies
      • Building new capabilities

    Challenges of Test-and-Learn Culture

    • One of the challenges of building a test-and-learn culture in an organization is overcoming the fear of failure
    • The risks of an organizational culture that avoids failure include:
      • Missed opportunities
      • Lack of innovation
      • Stagnation

    Role of Leadership

    • The role of leadership in an organization embracing experimentation is to:
      • Embrace a culture of experimentation
      • Encourage experimentation and learning
      • Celebrate smart failures
    • Leadership should compensate for the imperfection of management's own judgment by:
      • Testing assumptions
      • Validating hypotheses
      • Fostering a culture of experimentation

    Convergent Experimental Method

    • Step 4 of the convergent experimental method requires a minimum sample size of 30 in each group
    • Step 6 of the convergent experimental method involves testing hypotheses
    • The four options for decision-making in step 8 of the convergent experimental method are:
      • Reject the null hypothesis
      • Fail to reject the null hypothesis
      • Accept the alternative hypothesis
      • Fail to accept the alternative hypothesis
    • The purpose of convergent experiments is to test hypotheses and inform decision-making

    Innovation in the Digital Age

    • A key characteristic of innovation in the digital age is rapid experimentation and continuous learning
    • The purpose of rapid experimentation and continuous learning is to iterate quickly and adapt to changing market conditions

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    Description

    Test your knowledge on business experimentation and innovation with this quiz! Learn about the importance of rapid experimentation and continuous learning in the digital age. Discover how businesses can add value through innovative changes to their products, services, and processes.

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