Typography Basics: Serif and San Serif Fonts

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What is the primary purpose of combining multiple typefaces in a publication?

To reduce the number of font styles used

To create a cluttered and confusing design

To showcase a designer's expertise in typography

To improve contrast and make the publication more professional (correct)

What is the characteristic of serif fonts?

They are only used in body text

They are only used in headlines

They have a slight projection at the ends of the letters (correct)

They have no strokes at the ends of the letters

What is the primary difference between Aesthetics and Layout in design?

Aesthetics is the structure of the main content, while Layout is the overall look of the site.

Aesthetics is the color scheme, while Layout is the background images.

Aesthetics is the overall look of the site, while Layout is the structure of the main content. (correct)

Aesthetics is the pattern of content areas, while Layout is the body of the page.

What type of font is Arial?

Sans serif Signup and view all the answers

What is the main purpose of the Layout view?

To set the size of controls and perform tasks that affect visual appearance. Signup and view all the answers

Can you change the layout of your site after it's set up?

Yes, anytime you want. Signup and view all the answers

In what sections of a newspaper is the sans serif font style commonly used?

News, Editorial, and Sports Signup and view all the answers

What is the recommended font size for lead text in a newspaper?

12 points, bold Signup and view all the answers

What does the Layout include?

The color scheme, basic page setup, background images, and content areas. Signup and view all the answers

What is the relationship between Design and Layout?

Design and Layout are separate but related concepts. Signup and view all the answers

What type of font is Monotype Corsiva?

Decorative Signup and view all the answers

What is the purpose of the Blueprint in design?

To create a visual representation of the site's layout. Signup and view all the answers

What is the primary consideration when deciding on a page's orientation?

The shape of the paper Signup and view all the answers

What is the term for a page design in which the shortest side is the top of the page?

Portrait Orientation Signup and view all the answers

What is the purpose of a thumbnail sketch in page organization?

To explore all the possibilities of page organization Signup and view all the answers

How are headers and footers arranged on facing pages?

They are reversed on both sides Signup and view all the answers

What is the gutter in a document with facing pages?

The inside margin of the page Signup and view all the answers

What is the term for pages that are printed on both sides, so that they face each other?

Facing Pages Signup and view all the answers

What is the purpose of a gutter in a print layout?

To accommodate binding and trimming Signup and view all the answers

What happens if you don't allow for a 1/8 inch bleed in your design?

The artwork will not align with the edge of the page Signup and view all the answers

What is the first step in the layout and design process?

Clarify your purpose and objective Signup and view all the answers

What is the primary benefit of understanding your target audience?

It helps you decide on the layout and design Signup and view all the answers

What is the fourth step in the layout and design process?

Develop a design concept Signup and view all the answers

What is the ultimate goal of the layout and design process?

To effectively communicate a message Signup and view all the answers

What is the primary goal of page design?

To facilitate effective communication Signup and view all the answers

What is the recommended font size for Bold Formal Pages Serif and Ornate?

28 pts. and above Signup and view all the answers

What is the purpose of a thumbnail sketch in desktop publishing?

To plan and visualize the document Signup and view all the answers

What are the three tones used in a publication, assuming it is not in color?

Black, white, and gray Signup and view all the answers

What aspect of page design affects readability?

Typography Signup and view all the answers

What is the purpose of balancing tones on a page?

To improve readability Signup and view all the answers