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Types of Research Design and Exploratory Research Quiz

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Questions and Answers

What is the main goal of nominal groups in marketing research?

Maximizing respondent interaction

Encouraging individual brainstorming (correct)

Limiting respondent interaction

Promoting group discussions

Which method in marketing research involves an intensive study of selected examples of the phenomenon of interest?

Focus Groups

Nominal Groups

Case Analysis (correct)

Projective Methods

What is the key focus of projective methods in marketing research?

Creating a controlled environment for interviews

Revealing respondents' hidden feelings and thoughts (correct)

Encouraging respondents to directly express their opinions

Studying group dynamics

In a focus group, how many people typically participate?

8-12 people Signup and view all the answers

What is the role of the moderator in a focus group?

To guide the discussion and keep it on track Signup and view all the answers

Which exploratory research method focuses on individual brainstorming within a group setting?

Nominal Groups Signup and view all the answers

How long are typical focus group sessions in marketing research?

1.5 to 2 hours Signup and view all the answers

What differentiates Projective Methods from other exploratory research techniques?

Creating scenarios for respondents to react to Signup and view all the answers

In Focus Groups, why is it essential for the participants to be homogeneous within the group?

To ensure a focus on particular interests or attributes Signup and view all the answers

Which marketing research method involves tasks that shift the focus away from individual respondents?

Projective Methods Signup and view all the answers