Podcast
Questions and Answers
What is the main goal of nominal groups in marketing research?
What is the main goal of nominal groups in marketing research?
- Maximizing respondent interaction
- Encouraging individual brainstorming (correct)
- Limiting respondent interaction
- Promoting group discussions
Which method in marketing research involves an intensive study of selected examples of the phenomenon of interest?
Which method in marketing research involves an intensive study of selected examples of the phenomenon of interest?
- Focus Groups
- Nominal Groups
- Case Analysis (correct)
- Projective Methods
What is the key focus of projective methods in marketing research?
What is the key focus of projective methods in marketing research?
- Creating a controlled environment for interviews
- Revealing respondents' hidden feelings and thoughts (correct)
- Encouraging respondents to directly express their opinions
- Studying group dynamics
In a focus group, how many people typically participate?
In a focus group, how many people typically participate?
What is the role of the moderator in a focus group?
What is the role of the moderator in a focus group?
Which exploratory research method focuses on individual brainstorming within a group setting?
Which exploratory research method focuses on individual brainstorming within a group setting?
How long are typical focus group sessions in marketing research?
How long are typical focus group sessions in marketing research?
What differentiates Projective Methods from other exploratory research techniques?
What differentiates Projective Methods from other exploratory research techniques?
In Focus Groups, why is it essential for the participants to be homogeneous within the group?
In Focus Groups, why is it essential for the participants to be homogeneous within the group?
Which marketing research method involves tasks that shift the focus away from individual respondents?
Which marketing research method involves tasks that shift the focus away from individual respondents?
