Types of Media and Media Convergence
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Questions and Answers

Which convergence type is best described as the blending of different media formats and platforms?

  • Cultural Convergence (correct)
  • Economic Convergence
  • Organic Convergence
  • Global Convergence

    • What is the term for the phenomenon where media consumers actively contribute to and shape the media they consume?

  • Media Stack
  • Reciprocal Effect
  • Participatory Culture (correct)
  • Third-party Theory

    • Which of the following best describes the main characteristic that differentiates 'traditional media' from 'new media'?

  • Traditional media existed before the widespread use of the internet, while new media emerged with computer technology. (correct)
  • Traditional media is primarily used for domestic purposes, while new media is commonly used for global communication.
  • Traditional media relies exclusively on digital platforms, while new media utilizes analog methods.
  • Traditional media is solely focused on entertainment, while new media provides essential information.

    • Which concept is defined as the natural result of a world with diverse and numerous media formats, often characterized by multitasking and media stacking?

    <p>Organic Convergence (C)</p> Signup and view all the answers

    Which type of convergence is demonstrated by the spread of styles of filmmaking across geographically distant cultures?

    <p>Global Convergence (C)</p> Signup and view all the answers

    The term 'media convergence' primarily refers to which of the following?

    <p>The merging of various media elements to create new forms and delivery methods. (C)</p> Signup and view all the answers

    Which of these describes the linking of companies and businesses to the media industry?

    <p>Economic Convergence (B)</p> Signup and view all the answers

    Which example best demonstrates 'Technological Convergence' as described in the text?

    <p>Smartphones combining the functions of phones, cameras, and computers. (A)</p> Signup and view all the answers

    What role do 'gatekeepers' play in the context of media?

    <p>They are individuals who filter ideas and information before publication or broadcast. (B)</p> Signup and view all the answers

    What is mass media primarily characterized by?

    <p>Transmission of information to large populations (D)</p> Signup and view all the answers

    According to the content, which of these is NOT a characteristic of 'new media'?

    <p>It is solely based on printed publications. (A)</p> Signup and view all the answers

    Which theory suggests individuals believe they are less susceptible to media influence compared to their peers?

    <p>Third-party Theory (C)</p> Signup and view all the answers

    What is the primary function of 'social media' as described in the text?

    <p>To connect individuals through the same online platforms. (D)</p> Signup and view all the answers

    Which organization is responsible for rating television programs and films in the Philippines?

    <p>MTRCB (Movie and Television Review and Classification Board) (C)</p> Signup and view all the answers

    How does 'media convergence' impact the typical content creation process of traditional media?

    <p>It uses traditional media methods but distributes using new media techniques. (D)</p> Signup and view all the answers

    What is a key benefit of new media as noted in the content regarding information dissemination?

    <p>It bypasses the need for gatekeepers to control information. (D)</p> Signup and view all the answers

    Flashcards

    Traditional Media

    Media that was introduced to the market before the internet became widely accessible. Examples include newspapers, magazines, radio, and television.

    New Media

    Media that developed alongside the widespread use of computers and the internet. It includes information that is created and delivered digitally.

    Social Media

    A subcategory of new media that focuses on social interaction and communication using computer programs. Examples include Facebook, Twitter, and Instagram.

    Mobile Communications Technology

    Mobile devices and their technology. This includes smartphones and tablets, which combine features of traditional media and new media.

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    Media Convergence

    The merging of different types of media into a unified whole. It represents the blending of traditional and new media.

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    Technological Convergence

    The way new technologies allow different forms of media to interact and work together. For example, watching a movie on a smartphone.

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    Cultural Convergence

    How different cultures interact with media and contribute to its evolution. For example, global music trends.

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    Organic Convergence

    The spontaneous blending of different media forms without a planned strategy. For example, a social media post that goes viral.

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    Story Flow (Cultural Convergence)

    The flow of stories from one media format to another, like a comic book being adapted into a TV show.

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    Participatory Culture

    Media consumers actively participating in the creation and sharing of content, for example, uploading videos to YouTube.

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    Organic Convergence (Social Convergence)

    The natural outcome of diverse media types coexisting and interacting, like using multiple devices simultaneously.

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    Global Convergence

    Media bridging gaps between cultures, leading to cultural exchange and influence. Examples include the impact of Hollywood on Bollywood and Nollywood.

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    Economic Convergence

    The involvement of companies and businesses in various media industries.

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    Third-Party Theory

    The idea that people believe they are less susceptible to media influence than others.

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    Reciprocal Effect

    The way media coverage can influence the actions of a person or event, often increasing their self-consciousness.

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    Study Notes

    Types of Media

    • Traditional Media: Media existing before the Internet

      • Print Media: Newspapers, magazines, comics, books
      • Broadcast Media: Electronic media using technology to deliver information
      • Film/Cinema: Movies projected onto large screens
      • Examples: Newspapers, broadcast media, film, magazines

    • New Media (Digital Media): Developed with common computer use

      • Computer-originated and often Internet-delivered information
      • Mobile technology and ICT products/systems included

    • Social Media: A subcategory of new media

      • Internet-based programs for connecting with others

    • Mobile Communications Technology: Smartphones combining various media technologies

      • Originally for long-distance communication, now similar to computers/laptops
      • Tablets are mobile versions of laptops

    Media Convergence

    • Convergence: Combining elements to create a new whole; intersection of forces

    • Media Convergence: Digitalization of ICTs with Internet platforms

      • Influences media content creation and delivery
      • Uses traditional media production methods with new media distribution
      • Reduces reliance on gatekeepers (filters of information)

    • Importance of Convergence: Intersection of traditional and new media eliminates gatekeepers

      • Celebrated for reduced dependence on one-way information dissemination

    • Jenkins' Five Types of Convergence:

      • Technological Convergence: Blurring lines between traditional media types; using varied platforms & media types to support media content. (e.g. TV shows/radio programs no longer exclusively accessible via television sets and radios)
      • Cultural Convergence: Flow of stories from one format to another; adaptations and participatory culture (consumers adding input to media and creating their own). (Example: Mars Ravelo comic books adapted to TV series/films; YouTube)
      • Organic Convergence: Natural outcome in a world with diverse media types (social convergence or "media stacking"); simultaneous use of multiple media (using a smartphone while watching TV or reading a newspaper while listening to the radio)
      • Global Convergence: Bridging gaps between distant cultures, influencing each other; Hollywood's influence in Bollywood (India) and Nollywood (Nigeria)
      • Economic Convergence: Linking of companies and businesses to the media; large companies investing in many media industries (example: Rupert Murdoch's News Corporation).

    Mass Media and Media Effects

    • Mass Media: Channels transmitting information to large groups
    • Media Effects: Intended and unintended consequences of mass media
    • Third-Party Theory: Belief that others are more susceptible to media influence than oneself.
    • Reciprocal Effect: Media attention influencing a person/event's actions (increased self-consciousness)
    • Boomerang Effect: Media-induced change opposite to the desired one
    • Cultivation Theory (George Gerbner): Media exposure (particularly TV) shapes social reality with a distorted view of violence and risk.

    Movie Classification Ratings

    • MTRCB (Movie and Television Review and Classification Board): Government agency responsible for rating TV programs and films in the Philippines.

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    Description

    Explore the different types of media, including traditional, new, and social media. This quiz will help you understand the evolution of media and the concept of media convergence. Test your knowledge on how various media forms combine to create new experiences.

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