Media Types and Convergence Quiz

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Questions and Answers

Which of the following describes the relationship between traditional and new media?

  • Traditional media only exists in physical formats.
  • Both types of media co-exist and serve different purposes. (correct)
  • New media is only accessible through print media.
  • Traditional media has completely replaced new media.

What facilitates the flow of media content across various platforms?

  • The exclusive use of one type of communication medium.
  • The co-existence of multiple forms of media. (correct)
  • The separate operation of print and digital media.
  • The limitation of media to specific devices.

What is a significant advantage of transforming media into digital code?

  • It eliminates the need for traditional media.
  • It allows for greater accessibility on multiple devices. (correct)
  • It restricts access to media content.
  • It only benefits the users of personal computers.

Which of the following is NOT a type of media mentioned?

<p>Social media platforms (D)</p> Signup and view all the answers

What is required to create a digital communication environment?

<p>Transformation of various media into digital code. (D)</p> Signup and view all the answers

What distinguishes ethical behavior from legal behavior?

<p>Ethical behavior cannot be compelled or sanctioned. (B)</p> Signup and view all the answers

In what way does copyright protect an intellectual property owner?

<p>It grants them exclusive rights to reproduce and sell their work. (B)</p> Signup and view all the answers

What term describes the protection of creative works under law, such as drawings and essays?

<p>Copyright (C)</p> Signup and view all the answers

Which of the following is NOT a right covered under Intellectual Property Law?

<p>Public Domain (A)</p> Signup and view all the answers

Why might a journalist face legal consequences for their actions while attempting to expose corruption?

<p>The means of obtaining information may violate laws. (D)</p> Signup and view all the answers

Flashcards

Traditional Media

Older forms of media like print (newspapers, magazines) and broadcast (radio, TV).

New Media

Modern forms of media like the internet, mobile phones, and social media.

Print Media

Information shared through physical publications like newspapers, magazines, and books.

Digital Code

A method to transform media into a language computers understand.

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Digital Communication Environment

A world where media content moves through various platforms and devices.

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Ethical vs. Legal

Ethics are personal values about right vs wrong behavior. Laws are rules enforced by authorities.

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Intellectual Property (IP)

Creative work (designs, inventions, writings) legally protected as an asset.

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Copyright

Legal right to reproduce, sell, or distribute a created work.

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Intellectual Property Rights (IPR)

Legal protection over creative works, including copyright, trademarks, and patents.

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Copyright Exclusivity

The exclusive legal right of copyright holders to control the use of their work; they can authorize or prohibit third-party use.

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Study Notes

Types of Media

  • Print Media: Newspapers, magazines, newsletters, books, billboards, brochures.

  • Broadcast Media: Radio, film/movies, television; convenient for reaching a large audience.

  • New (Online) Media: Uses computer technology—internet, websites, blogs, streaming audio/video, email, social media.

Media Convergence

  • Definition: A theory in communications where different forms of mass media merge due to new technologies. All media eventually become one.

  • Key aspects:

    • Coexistence of traditional and new media (print, broadcast, internet, mobile).
    • Media content can move across various platforms.
    • Media is converted to digital code for use on many different devices (computers, phones).
    • Creates a digital communication environment.

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