Podcast
Questions and Answers
What is the main characteristic of print media?
What is the main characteristic of print media?
- Involves the use of paper and ink (correct)
- Primarily uses auditory senses for communication
- Utilizes digital technology for reproduction
- Relies on broadcasting signals for dissemination
Which category does typography fall under?
Which category does typography fall under?
- Broadcast media
- Visual media
- Text media (correct)
- New media
What is the primary focus of graphic design?
What is the primary focus of graphic design?
- Using only textual content
- Encoding written information with optical illusions
- Auditory communication
- Creating visual communication for a specific purpose (correct)
Which sense is NOT primarily used in visual media communication?
Which sense is NOT primarily used in visual media communication?
What distinguishes new media from traditional print media?
What distinguishes new media from traditional print media?
What is the main characteristic of multimedia?
What is the main characteristic of multimedia?
Which term is used to describe the merging of tools for producing and distributing news digitally?
Which term is used to describe the merging of tools for producing and distributing news digitally?
What are examples of audio media?
What are examples of audio media?
In the context of new media, what does communication computing content platform convergence refer to?
In the context of new media, what does communication computing content platform convergence refer to?
Which term is used to describe the transmission of information through radio and television?
Which term is used to describe the transmission of information through radio and television?
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Study Notes
Types of Media
- Three main types of media: Print Media, Broadcast Media, and New Media
Print Media
- Consists of paper and ink, reproduced in a traditional mechanical printing process
- Kinds of Print Media:
- Text Media: simple and flexible format for conveying ideas, can be handwritten or printed
- Visual Media: uses pictures, illustrations, emojis, and graphics to communicate through sight
Print Media Examples
- Printed Text Media: examples not specified
- Printed Visual Media:
- Typography: art and technique of arranging visual components of written words to improve readability and convey meaning
- Graphic Design: process of visual communication that organizes and presents information creatively for a particular purpose
Broadcast Media
- Reaches target audience using airwaves as transmission medium (radio and television)
- Kinds of Broadcast Media:
- Audio Media: uses audio or voice recording to appeal to auditory senses
Broadcast Media Examples
- Radio
- Television
New Media
- Term used to integrate different technologies emerging on one digital platform to organize and distribute content
- Concerned with computer-controlled integration of different types of media, storing, communicating, and handling information digitally
Media Convergence
- Merging of different equipment and tools for producing and distributing news through digitization and computer networking
- Allows media to be produced and distributed on multiple devices (technological convergence)
- Synergy of communication, content, and computing in the digital world
Media Convergence Examples
- Communication: Social Networks (FB, IG, TikTok), Learning Management System (Moodle, Education Google Classroom, Edmodo)
- Advertising: Digitalized print ads in social media platforms
- News: News agencies (Inquirer, GMA News, ABS-CBN)
- Entertainment: Multimedia personalities (Anne Curtis)
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