5 Questions
What are the three types of communication mentioned in the text?
Internal, external, and promotional
According to Philip Kotler, what is the major role of promotion in the marketing mix?
Persuasive communication
What does promotion focus on communicating with?
The target market
According to William J Stanton, what is included in promotion?
Sales promotion and other selling tools
What are the objectives of promotion mentioned in the text?
To provide information and stimulate demand
Learn about the different types of communication in marketing, focusing on external communication between a company and its external public. Understand the significance of effective external communication for promoting a company's products or services.
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