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Questions and Answers
What are the three types of communication mentioned in the text?
What are the three types of communication mentioned in the text?
- Informative, persuasive, and reminder
- Intrapersonal, interpersonal, and mass communication
- Verbal, written, and non-verbal
- Internal, external, and promotional (correct)
According to Philip Kotler, what is the major role of promotion in the marketing mix?
According to Philip Kotler, what is the major role of promotion in the marketing mix?
- Informative communication
- Persuasive communication (correct)
- Integrated marketing communication
- Process of communication
What does promotion focus on communicating with?
What does promotion focus on communicating with?
- The internal public
- The target market (correct)
- The company members
- The various stakeholders
According to William J Stanton, what is included in promotion?
According to William J Stanton, what is included in promotion?
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What are the objectives of promotion mentioned in the text?
What are the objectives of promotion mentioned in the text?
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