Types of Communication in Marketing
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Questions and Answers

What are the three types of communication mentioned in the text?

  • Informative, persuasive, and reminder
  • Intrapersonal, interpersonal, and mass communication
  • Verbal, written, and non-verbal
  • Internal, external, and promotional (correct)

    • According to Philip Kotler, what is the major role of promotion in the marketing mix?

  • Informative communication
  • Persuasive communication (correct)
  • Integrated marketing communication
  • Process of communication

    • What does promotion focus on communicating with?

  • The internal public
  • The target market (correct)
  • The company members
  • The various stakeholders

    • According to William J Stanton, what is included in promotion?

    <p>Sales promotion and other selling tools</p> Signup and view all the answers

    What are the objectives of promotion mentioned in the text?

    <p>To provide information and stimulate demand</p> Signup and view all the answers

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