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Questions and Answers
What are the three types of communication mentioned in the text?
What are the three types of communication mentioned in the text?
According to Philip Kotler, what is the major role of promotion in the marketing mix?
According to Philip Kotler, what is the major role of promotion in the marketing mix?
What does promotion focus on communicating with?
What does promotion focus on communicating with?
According to William J Stanton, what is included in promotion?
According to William J Stanton, what is included in promotion?
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What are the objectives of promotion mentioned in the text?
What are the objectives of promotion mentioned in the text?
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