5 Questions
Which of the following is considered a tool of promotion in marketing communication?
Public relations
What is included in the promotion mix as per the text?
Advertising, publicity, personal selling, sales promotion
What is the specific purpose of promotion mentioned in the text?
Tool of communication
Which type of presentation and promotion is considered advertising?
Paid form of non-personal presentation
What does the promotion mix or marketing communications mix include?
Advertising, public relations, personal selling, direct-marketing tools
Test your knowledge on promotion, integrated marketing communication, and the process of communication in marketing with this quiz. Explore the tools of promotion, steps in developing effective marketing communications, and factors influencing a marketer’s choice of promotion.
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