Marketing Communication Tools Quiz
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Questions and Answers

Which of the following is considered a tool of promotion in marketing communication?

  • Public relations (correct)
  • Product development
  • Supply chain management
  • Market research

    • What is included in the promotion mix as per the text?

  • Online reviews, influencer marketing, content marketing, social media management
  • Market research, product development, pricing strategy, distribution channels
  • Product placement, direct marketing, event marketing, sponsorship
  • Advertising, publicity, personal selling, sales promotion (correct)

    • What is the specific purpose of promotion mentioned in the text?

  • Supply chain optimization
  • Tool of communication (correct)
  • Financial reporting
  • Human resource management

    • Which type of presentation and promotion is considered advertising?

    <p>Paid form of non-personal presentation</p> Signup and view all the answers

    What does the promotion mix or marketing communications mix include?

    <p>Advertising, public relations, personal selling, direct-marketing tools</p> Signup and view all the answers

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