Marketing Communication Tools Quiz

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Questions and Answers

Which of the following is considered a tool of promotion in marketing communication?

Public relations (correct)
Product development
Supply chain management
Market research

What is included in the promotion mix as per the text?

Online reviews, influencer marketing, content marketing, social media management
Market research, product development, pricing strategy, distribution channels
Product placement, direct marketing, event marketing, sponsorship
Advertising, publicity, personal selling, sales promotion (correct)

What is the specific purpose of promotion mentioned in the text?

Supply chain optimization
Tool of communication (correct)
Financial reporting
Human resource management

Which type of presentation and promotion is considered advertising?

<p>Paid form of non-personal presentation (B)</p> Signup and view all the answers

What does the promotion mix or marketing communications mix include?

<p>Advertising, public relations, personal selling, direct-marketing tools (D)</p> Signup and view all the answers

Flashcards

Promotion in Marketing

Any method used to communicate with customers or potential customers about a product or service.

Promotion Mix

The combination of advertising, public relations, personal selling, and sales promotion used to communicate with the target market.

Advertising

A paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

Publicity

Non-personal, indirectly paid presentation of ideas, goods, or services by placing positive information about the company or its product in the media.

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