entrep#5
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Questions and Answers

The _____ are the one that provide something that is needed in business operations such as office supplies and equipment.

suppliers

Is a business or marketing statement that summarizes why a customer should buy a company's product or use its service.

value proposition

refers to how you sell your product or services to your customers

unique selling proposition

can be defined as the process of gathering, analyzing and interpreting the information about the products or services to be offered for sale to the potential consumers in the market

<p>market research or marketing research process</p> Signup and view all the answers

is the most valuable tool in any type of research study. Inaccurate data collection may cause mistakes and ultimately lead to invalid results.

<p>data collection</p> Signup and view all the answers

data collection techniques

<p>SURVEY (Questionnaire), INTERVIEW and FOCUS GROUP DISCUSSION</p> Signup and view all the answers

are the most common way to gather primary research with the use of questionnaires or interview schedule.

<p>surveys</p> Signup and view all the answers

These can be done via direct mail, over the phone, internet (e.g. Google) or email, face-to-face or on the Web (e.g. Skype or vibers)

<p>surveys</p> Signup and view all the answers

It allows the researcher to establish relationship with potential participants and therefore gain their cooperation.

<p>personal interview</p> Signup and view all the answers

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