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Questions and Answers
What is the purpose of advertising according to the text?
To enable consumers to make more intelligent choices in the market place.
How does advertising aid the competitive process?
By identifying brands and building customer loyalty.
Explain the role of brand identity in advertising according to the text.
Brand identity is communicated to the public via advertising to establish emotional connections with consumers.
What technique do advertisers use to motivate consumers to try new products and keep up with trends?
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How does advertising help maintain customer loyalty?
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In what ways does advertising recruit new customers and retain existing ones?
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What does advertising aim to promote when it comes to products?
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How is perception related to advertising?
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What are the different channels of communication used by advertising to reach the target audience?
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What is a form of advertising where individuals personally recommend products to others?
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Which type of advertising focuses on generating demand for a specific brand of product?
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What is the purpose of retail advertising?
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What is the main focus of product advertising?
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Give an example of non-product advertising mentioned in the text.
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What is the purpose of institutional advertising?
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Define primary demand advertising.
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What distinguishes selective demand advertising from primary demand advertising?
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Can you give an example of brand advertising?
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Study Notes
Functions of Advertising
- Advertising enables consumers to make informed choices in the marketplace, thus aiding the competitive process.
Identifying Brands
- Advertising helps differentiate businesses through brand identities, creating emotional relationships with consumers.
Previewing New Trends
- Advertising previews new products, services, and ideas, motivating consumers to try them to stay up-to-date with the latest trends.
- Advertisers use coupons, rebates, and trial offers to recruit new customers and induce existing ones to try new products.
Customer Loyalty
- Consistent, high-quality advertising increases consumer loyalty for a product, service, or idea.
- Advertising reinforces purchasing behavior with additional information about a brand's benefits.
Promoting Sales
- The primary goal of advertising is to increase sales of products, services, or ideas.
- Creating awareness about goods and services leads to increased patronage.
Creation of Perception
- Advertising aims to create perception by making sense of experiences and forming mental images or impressions.
- Advertising creates pictures in people's minds, influencing their perception of a product, service, or idea.
Advertising Media
- Advertising messages are conveyed through various media channels, including radio, television, newspapers, magazines, and billboards.
- Word-of-mouth advertising, also known as personal advertising, occurs when people share their experiences with others.
Types of Advertising
- Product advertising aims to sell a product or service, often focusing on consumer goods and durables.
- Non-product advertising promotes essential ideas or causes, usually sponsored by interest groups or charities, with non-profit motives.
- Institutional advertising, also known as corporate advertising, builds a favorable image for an organization rather than a specific product or service.
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Description
Test your knowledge on different types of advertising including product advertising and non-product advertising. Learn about the distinctions between advertisements aimed at selling products and those promoting essential ideas or causes.
