Types of Advertising and Factors Affecting Demand Quiz
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Questions and Answers

What is a potential disadvantage of advertising?

  • Enhanced customer loyalty
  • Decreased brand awareness
  • Increased demand for the product
  • Possible negative impact on company reputation (correct)

How can fluctuations in supply impact advertising?

  • Have no impact on the effectiveness of advertising
  • Lead to increased advertising costs (correct)
  • Create opportunities for innovative advertising strategies
  • Result in decreased customer interest in advertised products

Which factor can affect demand that is unrelated to advertising?

  • Quality of the advertising materials
  • Customer preferences
  • Type of advertising channel used
  • Availability of credit (correct)

What role do taste patterns play in advertising?

<p>Shaping the content and style of advertising campaigns (C)</p> Signup and view all the answers

In the context of advertising, what is an advantage of anticipating future prices?

<p>Being able to effectively plan promotional activities (C)</p> Signup and view all the answers

How do manufacturers primarily benefit from advertising?

<p>Enhancing brand awareness (A)</p> Signup and view all the answers

In the context of advertising, what is a key role of individuals?

<p>Promoting personal skills or services (B)</p> Signup and view all the answers

Why might a voluntary organization engage in advertising?

<p>Promoting social causes (A)</p> Signup and view all the answers

What distinguishes the advertising methods of wholesalers from those of manufacturers?

<p>Promoting services to retailers (C)</p> Signup and view all the answers

How can retailers utilize advertising to differentiate themselves?

<p>Highlighting unique selling points (B)</p> Signup and view all the answers

How can advertising benefit manufacturers?

<p>Building brand awareness and driving sales (B)</p> Signup and view all the answers

What is a common marketing channel used by retailers to promote sales?

<p>Social media (D)</p> Signup and view all the answers

How do wholesalers attract new retailers?

<p>Offering competitive prices and a wide range of products (D)</p> Signup and view all the answers

What is a key advantage of voluntary organizations using advertising?

<p>Raising awareness about their cause and recruiting volunteers or donors (C)</p> Signup and view all the answers

How do retailers increase their revenue and profitability through advertising?

<p>Promoting sales, special offers, or new products (A)</p> Signup and view all the answers

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