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Types of Advertising and Factors Affecting Demand Quiz

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Types of Advertising and Factors Affecting Demand Quiz

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Questions and Answers

What is a potential disadvantage of advertising?

Enhanced customer loyalty

Decreased brand awareness

Increased demand for the product

Possible negative impact on company reputation (correct)

How can fluctuations in supply impact advertising?

Have no impact on the effectiveness of advertising

Lead to increased advertising costs (correct)

Create opportunities for innovative advertising strategies

Result in decreased customer interest in advertised products

Which factor can affect demand that is unrelated to advertising?

Quality of the advertising materials

Customer preferences

Type of advertising channel used

Availability of credit (correct)

What role do taste patterns play in advertising?

Shaping the content and style of advertising campaigns (C) Signup and view all the answers

In the context of advertising, what is an advantage of anticipating future prices?

Being able to effectively plan promotional activities (C) Signup and view all the answers

How do manufacturers primarily benefit from advertising?

Enhancing brand awareness (A) Signup and view all the answers

In the context of advertising, what is a key role of individuals?

Promoting personal skills or services (B) Signup and view all the answers

Why might a voluntary organization engage in advertising?

Promoting social causes (A) Signup and view all the answers

What distinguishes the advertising methods of wholesalers from those of manufacturers?

Promoting services to retailers (C) Signup and view all the answers

How can retailers utilize advertising to differentiate themselves?

Highlighting unique selling points (B) Signup and view all the answers

How can advertising benefit manufacturers?

Building brand awareness and driving sales (B) Signup and view all the answers

What is a common marketing channel used by retailers to promote sales?

Social media (D) Signup and view all the answers

How do wholesalers attract new retailers?

Offering competitive prices and a wide range of products (D) Signup and view all the answers

What is a key advantage of voluntary organizations using advertising?

Raising awareness about their cause and recruiting volunteers or donors (C) Signup and view all the answers

How do retailers increase their revenue and profitability through advertising?

Promoting sales, special offers, or new products (A) Signup and view all the answers