Types of Advertising

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Questions and Answers

Advertising is any paid, non-personal form of ______ of information about goods, services and ideas that influence the target audience to purchase the product or avail the service or adapt the idea.

communication

Six basic attributes of advertising: 1. ______ communication

Paid

Six basic attributes of advertising: 3. Can be one-way, two-way, ______-way

multiple

Six basic attributes of advertising: 2. Sponsor is ______

<p>identified</p> Signup and view all the answers

Six basic attributes of advertising: 4. Reaches a ______ audience

<p>broad</p> Signup and view all the answers

Brand advertising is focused on selling merchandise in a geographical area. Retail or local ______

<p>advertising</p> Signup and view all the answers

Non-profit ______

<p>advertising</p> Signup and view all the answers

Together, these tools are known as marketing ______, or MARCOM

<p>communication</p> Signup and view all the answers

Events & Public relations, Sales Promotion, Personal Selling, Direct ______

<p>Marketing</p> Signup and view all the answers

Advertising is any paid, non-personal form of communication of ______ about goods, services and ideas that influence the target audience to purchase the product or avail the service or adapt the idea

<p>information</p> Signup and view all the answers

Flashcards

Advertising definition

Paid, non-personal communication about goods, services, or ideas to influence an audience.

Paid communication

Advertising is funded by someone or an organization.

Non-personal communication

Advertising doesn't involve direct interaction or a personal relationship.

Information in advertising

Advertising conveys details about products, services, or ideas.

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Target audience

The specific group of people a message is trying to reach.

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Brand advertising

Advertising to boost a company's brand reputation or image (not specific products).

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Retail advertising

Advertising that targets local customers for specific products or services.

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Non-profit advertising

Advertising done by charities or groups to attract donations or volunteers.

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Marketing communication

All the methods a company uses to promote itself and its services.

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Multiple-way communication

A communication system in which exchange of ideas happens in multiple directions.

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Advertising sponsor

The person or organization paying for the advertising.

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Broad audience

Reaching a large number of people.

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Event and PR

Marketing techniques using events and public relations to promote services or products.

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Sales promotion

Marketing techniques aiming to boost sales using tools like coupons or discounts.

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Personal selling

Direct interaction with potential customers to persuade them to buy.

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Direct marketing

Marketing techniques that send targeted messages to individuals directly.

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Study Notes

Definition of Advertising

  • Advertising is any paid, non-personal form of communication of information about goods, services, and ideas that influence the target audience to purchase the product or avail the service or adapt the idea.

Basic Attributes of Advertising

  • Advertising involves paid communication.
  • The sponsor of the advertising message is identified.
  • Advertising reaches a mass audience.
  • Advertising can be one-way, two-way, or multi-way communication.

Types of Advertising

  • Brand advertising focuses on selling merchandise in a geographical area.
  • Retail or local advertising targets a specific geographic area.

Non-Profit and Marketing

  • Non-profit organizations use advertising for awareness and fundraising.
  • The marketing mix includes Events & Public relations, Sales Promotion, Personal Selling, Direct Marketing, and Advertising, collectively known as marketing communications (MARCOM).

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