10 Questions
Advertising is any paid, non-personal form of ______ of information about goods, services and ideas that influence the target audience to purchase the product or avail the service or adapt the idea.
communication
Six basic attributes of advertising: 1. ______ communication
Paid
Six basic attributes of advertising: 3. Can be one-way, two-way, ______-way
multiple
Six basic attributes of advertising: 2. Sponsor is ______
identified
Six basic attributes of advertising: 4. Reaches a ______ audience
broad
Brand advertising is focused on selling merchandise in a geographical area. Retail or local ______
advertising
Non-profit ______
advertising
Together, these tools are known as marketing ______, or MARCOM
communication
Events & Public relations, Sales Promotion, Personal Selling, Direct ______
Marketing
Advertising is any paid, non-personal form of communication of ______ about goods, services and ideas that influence the target audience to purchase the product or avail the service or adapt the idea
information
Study Notes
Definition of Advertising
- Advertising is any paid, non-personal form of communication of information about goods, services, and ideas that influence the target audience to purchase the product or avail the service or adapt the idea.
Basic Attributes of Advertising
- Advertising involves paid communication.
- The sponsor of the advertising message is identified.
- Advertising reaches a mass audience.
- Advertising can be one-way, two-way, or multi-way communication.
Types of Advertising
- Brand advertising focuses on selling merchandise in a geographical area.
- Retail or local advertising targets a specific geographic area.
Non-Profit and Marketing
- Non-profit organizations use advertising for awareness and fundraising.
- The marketing mix includes Events & Public relations, Sales Promotion, Personal Selling, Direct Marketing, and Advertising, collectively known as marketing communications (MARCOM).
Test your knowledge on types of advertising with this quick quiz! Learn about the new world of marketing communication and the focus on long-term brand identity and image. Explore the six basic attributes of modern advertising and enhance your understanding of how advertising influences consumer behavior.
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