Tupperware Case Study Quiz
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Questions and Answers

Who founded Tupperware?

  • Earl Tupper (correct)
  • Brownie Wise
  • DuPont
  • Sara Lee

    • What was Tupperware's main product when it was founded?

  • Plastic food storage containers (correct)
  • Baby products
  • Cosmetics
  • Kitchen appliances

    • In which year did Tupperware start manufacturing its iconic products?

  • 1946 (correct)
  • 1998
  • 1951
  • 1938

    • What innovative sales method did Brownie Wise introduce?

    <p>Home parties</p> Signup and view all the answers

    What percentage of Tupperware's revenue in the mid-1990s came from international markets?

    <p>85%</p> Signup and view all the answers

    Which of the following is NOT a Tupperware product category?

    <p>Luxury jewelry</p> Signup and view all the answers

    What was a key reason for Tupperware's success in the 1950s?

    <p>Recruitment of independent consultants</p> Signup and view all the answers

    Who primarily constituted Tupperware's sales force in its early years?

    <p>Women</p> Signup and view all the answers

    What type of marketing system is Tupperware an early example of?

    <p>Direct marketing</p> Signup and view all the answers

    Which company did Tupperware acquire in 2005?

    <p>Sara Lee</p> Signup and view all the answers

    What is the main feature of Tupperware's distribution system?

    <p>Direct selling</p> Signup and view all the answers

    How does Tupperware primarily promote its products?

    <p>Home parties</p> Signup and view all the answers

    What percentage of Tupperware's 2011 revenues came from Europe?

    <p>33%</p> Signup and view all the answers

    What is a key challenge faced by Tupperware in emerging markets?

    <p>Low-quality competitors</p> Signup and view all the answers

    What drove Tupperware's sales growth in the 1990s?

    <p>Product introductions</p> Signup and view all the answers

    In which decade did Tupperware expand into toys for child development?

    <p>1960s</p> Signup and view all the answers

    How are Tupperware's independent consultants compensated?

    <p>Flat commission</p> Signup and view all the answers

    Which country is NOT mentioned as a focus for Tupperware's international sales?

    <p>India</p> Signup and view all the answers

    What impact did the 1990s economic downturns have on Tupperware?

    <p>Sales decline in the Far East and Latin America</p> Signup and view all the answers

    What was Tupperware's revenue in 2011?

    <p>$2,585 million</p> Signup and view all the answers

    How is Tupperware's distribution system characterized?

    <p>Direct selling</p> Signup and view all the answers

    What is the primary method of demonstrating Tupperware products?

    <p>Home parties</p> Signup and view all the answers

    How does Tupperware motivate its independent dealers?

    <p>Commissions and bonuses</p> Signup and view all the answers

    What is a disadvantage of the direct selling model for Tupperware?

    <p>Limited distribution volume</p> Signup and view all the answers

    How many levels does Tupperware's distribution structure have?

    <p>3</p> Signup and view all the answers

    What is the main social benefit of Tupperware's home parties?

    <p>Providing women with flexible work opportunities</p> Signup and view all the answers

    What is a key advantage of Tupperware's direct selling model?

    <p>Social interaction among customers</p> Signup and view all the answers

    What challenge do Tupperware hostesses face during home parties?

    <p>Covering party-related costs</p> Signup and view all the answers

    What type of distribution system does Tupperware implement?

    <p>Integrated vertical</p> Signup and view all the answers

    What is a limitation of Tupperware's direct selling strategy?

    <p>Lack of scalability for high-volume sales</p> Signup and view all the answers

    Which demographic is Tupperware's main target audience?

    <p>Middle-class women</p> Signup and view all the answers

    What motivates managers in Tupperware's distribution hierarchy?

    <p>Profits from dealer sales and training</p> Signup and view all the answers

    What is a suggested improvement for Tupperware's future strategy?

    <p>Enhancing e-commerce capabilities</p> Signup and view all the answers

    Why should Tupperware consider online interaction for sales?

    <p>To attract tech-savvy customers</p> Signup and view all the answers

    What is one proposed criterion for evaluating market focus?

    <p>Size of the middle class</p> Signup and view all the answers

    How can Tupperware make its direct selling model more appealing?

    <p>Increase the percentage commission</p> Signup and view all the answers

    What geographic regions were highlighted for declining sales?

    <p>Russia, Australia, and Japan</p> Signup and view all the answers

    What has been a historical focus of Tupperware's marketing efforts?

    <p>Empowering women through flexible jobs</p> Signup and view all the answers

    What factor influences Tupperware's performance in emerging markets?

    <p>Local competitors' low-cost materials</p> Signup and view all the answers

    How can Tupperware leverage social media for growth?

    <p>By promoting home party invites</p> Signup and view all the answers

    Which feature differentiates Tupperware from competitors?

    <p>High-quality, durable products</p> Signup and view all the answers

    What is a proposed method to attract new customers?

    <p>Increasing product variety</p> Signup and view all the answers

    What aspect of Tupperware's model makes it cost-efficient?

    <p>Low-cost direct selling system</p> Signup and view all the answers

    What is a potential drawback of relying heavily on home parties?

    <p>Limited online presence</p> Signup and view all the answers

    What is a key element in Tupperware's revenue strategy?

    <p>Focusing on product innovation</p> Signup and view all the answers

    What is a future opportunity for Tupperware in digital transformation?

    <p>Building robust e-commerce platforms</p> Signup and view all the answers

    Which company is a major competitor in beauty and personal care?

    <p>Avon</p> Signup and view all the answers

    What factor should be prioritized when choosing new market focus?

    <p>GDP per capita in the middle class</p> Signup and view all the answers

    How does Tupperware maintain its competitive edge?

    <p>Innovative product launches</p> Signup and view all the answers

    What is a suggestion to make home parties more attractive?

    <p>Cover hostess costs</p> Signup and view all the answers

    What was New Balance's global sales ranking in 2004?

    <p>Third</p> Signup and view all the answers

    In the U.S. market, what position did New Balance hold in terms of market share?

    <p>Second</p> Signup and view all the answers

    Which key aspect differentiates New Balance's product offerings?

    <p>Focus on performance and fit</p> Signup and view all the answers

    What was a significant characteristic of New Balance's products?

    <p>Wide variety of widths</p> Signup and view all the answers

    Why did New Balance prioritize small, independent retailers?

    <p>They cater to dedicated runners</p> Signup and view all the answers

    New Balance's focus on manufacturing rather than marketing is best summarized by which phrase?

    <p>We are manufacturers, not marketers</p> Signup and view all the answers

    What advantage does New Balance gain from private ownership?

    <p>Flexibility for long-term investments</p> Signup and view all the answers

    What percentage of New Balance's manufacturing is conducted domestically?

    <p>75%</p> Signup and view all the answers

    Which products did New Balance manufacture offshore?

    <p>High-volume, predictable styles</p> Signup and view all the answers

    What is one of the major costs New Balance incurs by keeping domestic manufacturing?

    <p>Higher wages for executives</p> Signup and view all the answers

    One benefit of domestic manufacturing for New Balance is:

    <p>Faster response to retailer requests</p> Signup and view all the answers

    Why does New Balance retain “Made in the USA” branding?

    <p>To build goodwill with U.S. customers</p> Signup and view all the answers

    The NB2E initiative aims to reduce:

    <p>Manufacturing lead times</p> Signup and view all the answers

    How does NB2E plan to improve order delivery?

    <p>By transitioning to single-pair flow</p> Signup and view all the answers

    What key strategy did New Balance adopt in relation to Asian suppliers?

    <p>Develop close relationships to reduce lead times</p> Signup and view all the answers

    New Balance's choice of independent sales agents provides which advantage?

    <p>High-powered incentives for agents</p> Signup and view all the answers

    How did New Balance use its sales force automation system?

    <p>To allow remote order placement</p> Signup and view all the answers

    New Balance's teamwork emphasis is reflected in:

    <p>Hiring people with team-based experience</p> Signup and view all the answers

    New Balance's competitive position was challenged by:

    <p>Adidas' acquisition of Reebok</p> Signup and view all the answers

    What effect did the Adidas/Reebok merger have on New Balance's market position?

    <p>No significant change</p> Signup and view all the answers

    How does higher market share benefit companies like Adidas?

    <p>Increased bargaining power with suppliers</p> Signup and view all the answers

    What approach did New Balance choose in response to the Adidas/Reebok transaction?

    <p>Focus on partnerships with retailers</p> Signup and view all the answers

    NB2E's goal for delivery time is:

    <p>24 hours</p> Signup and view all the answers

    What was one obstacle New Balance faced in implementing NB2E?

    <p>Difficulty in reducing inventory reliance</p> Signup and view all the answers

    New Balance's domestic factories aimed to reach a lead time of:

    <p>Less than 24 hours</p> Signup and view all the answers

    Study Notes

    Tupperware Quiz - Case Study Notes

    • Founding: Earl Tupper founded Tupperware.
    • Initial Product: Plastic food storage containers.
    • Manufacturing Start: 1946.
    • Innovative Sales Method: Home parties.
    • International Revenue (mid-1990s): 85%.
    • Non-Tupperware Product Category: Luxury jewelry.
    • 1950s Success Factor: Recruitment of independent consultants.
    • Early Sales Force: Women.
    • Marketing System Example: Direct marketing.

    Tupperware Quiz - Case Study Notes (Continued)

    • 2005 Acquisition: Sara Lee.
    • Distribution System Feature: Direct selling.
    • Main Promotion Method: Home parties.
    • 2011 European Revenue: 33%.
    • Emerging Market Challenge: Low-quality competitors.
    • 1990s Sales Growth Driver: Product introductions.
    • Consultant Compensation: Monthly salaries and commission.
    • Focus for International Sales: Not mentioned as Brazil.

    Tupperware Quiz - Case Study Notes (Continued)

    • 1990s Economic Downturn Impact: Sales decline in Far East and Latin America.
    • 2011 Revenue: $2,585 million.
    • Distribution System Characteristics: Retail-focused and direct selling.
    • Product Demonstration Method: Home parties.
    • Dealer Motivation: Commissions and bonuses.
    • Distribution Structure Level: 3.

    Tupperware Quiz - Case Study Questions

    • Multiple choice questions related to Tupperware's history, products, marketing, and sales.

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    Related Documents

    Tupperware Quiz Answers PDF

    Description

    Test your knowledge on the history and business strategies of Tupperware. This quiz covers key milestones, marketing methods, and challenges faced by the company from its founding to the 2000s. Discover how Tupperware revolutionized direct selling and its impact on the market.

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