Summary

This document consists of answers to a Quiz on Tupperware and covers topics such as the company's founders, products, and sales methods.

Full Transcript

**[Quiz - Case - Tupperware]** 1. Who founded Tupperware? - a\) Earl Tupper (Correct) - b\) Brownie Wise - c\) DuPont - d\) Sara Lee 2. What was Tupperware\'s main product when it was founded? - a\) Baby products - b\) Plastic food storage containers (Co...

**[Quiz - Case - Tupperware]** 1. Who founded Tupperware? - a\) Earl Tupper (Correct) - b\) Brownie Wise - c\) DuPont - d\) Sara Lee 2. What was Tupperware\'s main product when it was founded? - a\) Baby products - b\) Plastic food storage containers (Correct) - c\) Kitchen appliances - d\) Cosmetics 3. In which year did Tupperware start manufacturing its iconic products? - a\) 1938 - b\) 1946 (Correct) - c\) 1951 - d\) 1998 4. What innovative sales method did Brownie Wise introduce? - a\) Retail stores - b\) Online marketing - c\) Home parties (Correct) - d\) Trade shows 5. What percentage of Tupperware\'s revenue in the mid-1990s came from international markets? - a\) 75% - b\) 85% (Correct) - c\) 90% - d\) 50% 6. Which of the following is NOT a Tupperware product category? - a\) Kitchen tools - b\) Small appliances - c\) Luxury jewelry (Correct) - d\) Baby products 7. What was a key reason for Tupperware\'s success in the 1950s? - a\) Advertising campaigns - b\) Recruitment of independent consultants (Correct) - c\) High product variety - d\) Strong competition 8. Who primarily constituted Tupperware\'s sales force in its early years? - a\) Men - b\) College students - c\) Women (Correct) - d\) Retired individuals 9. What type of marketing system is Tupperware an early example of? - a\) Digital marketing - b\) Direct marketing (Correct) - c\) Guerilla marketing - d\) Experiential marketing 10. Which company did Tupperware acquire in 2005? - a\) Avon - b\) Sara Lee (Correct) - c\) Estée Lauder - d\) Procter & Gamble 11. What is the main feature of Tupperware\'s distribution system? - a\) Wholesale partnerships - b\) Direct selling (Correct) - c\) Franchise agreements - d\) Department store sales 12. How does Tupperware primarily promote its products? - a\) Home parties (Correct) - b\) TV commercials - c\) Flyers - d\) Email marketing 13. What percentage of Tupperware's 2011 revenues came from Europe? - a\) 28% - b\) 33% (Correct) - c\) 29% - d\) 10% 14. What is a key challenge faced by Tupperware in emerging markets? - - - - 15. What drove Tupperware\'s sales growth in the 1990s? - - - - 16. In which decade did Tupperware expand into toys for child development? - - - - 17. How are Tupperware\'s independent consultants compensated? - - - - 18. Which country is NOT mentioned as a focus for Tupperware\'s international sales? - - - - 19. What impact did the 1990s economic downturns have on Tupperware? - - - - 20. What was Tupperware\'s revenue in 2011? - a\) \$2,585 million (Correct) - b\) \$3,000 million - c\) \$2,000 million - d\) \$2,342 million 21. How is Tupperware\'s distribution system characterized? - - - - 22. What is the primary method of demonstrating Tupperware products? - - - - 23. How does Tupperware motivate its independent dealers? - - - - 24. What is a disadvantage of the direct selling model for Tupperware? - - - - 25. How many levels does Tupperware\'s distribution structure have? - - - - 26. What is the main social benefit of Tupperware's home parties? - - - - 27. What is a key advantage of Tupperware's direct selling model? - - - - 28. What challenge do Tupperware hostesses face during home parties? - - - - 29. What type of distribution system does Tupperware implement? - - - - 30. What is a limitation of Tupperware\'s direct selling strategy? - - - - 31. Which demographic is Tupperware\'s main target audience? - - - - 32. What motivates managers in Tupperware's distribution hierarchy? - - - - 33. What is a suggested improvement for Tupperware's future strategy? - - - - 34. Why should Tupperware consider online interaction for sales? - - - - 35. What is one proposed criterion for evaluating market focus? - - - - 36. How can Tupperware make its direct selling model more appealing? - - - - 37. What geographic regions were highlighted for declining sales? - - - - d\) Asia-Pacific and Latin America 38. What has been a historical focus of Tupperware\'s marketing efforts? - - - - 39. What factor influences Tupperware's performance in emerging markets? - - - - 40. How can Tupperware leverage social media for growth? - - - - 41. Which feature differentiates Tupperware from competitors? - - - - 42. What is a proposed method to attract new customers? - - - - 43. What aspect of Tupperware's model makes it cost-efficient? - - - - 44. What is a potential drawback of relying heavily on home parties? - - - - 45. What is a key element in Tupperware's revenue strategy? - - - - 46. What is a future opportunity for Tupperware in digital transformation? - - - - 47. Which company is a major competitor in beauty and personal care? - - - - 48. What factor should be prioritized when choosing new market focus? - - - - 49. How does Tupperware maintain its competitive edge? - - - - 50. What is a suggestion to make home parties more attractive? - - - - **[Quiz - CASE - New Balance (2) Analysis questions ]** Here are 40 multiple-choice questions based on the slides about the New Balance case study. 1. **What was New Balance's global sales ranking in 2004?** - a\) Second - **b) Fifth** - c\) Fourth - d\) Third 2. **In the U.S. market, what position did New Balance hold in terms of market share?** - a\) First - **b) Third** - c\) Second - d\) Fourth 3. **Which key aspect differentiates New Balance's product offerings?** - **a) Focus on performance and fit** - b\) Limited edition designs - c\) High-fashion styles - d\) Sponsorships with athletes 4. **What was a significant characteristic of New Balance's products?** - a\) Frequent seasonal releases - b\) Celebrity endorsements - **c) Wide variety of widths** - d\) Limited lifetime 5. **Why did New Balance prioritize small, independent retailers?** - **a) They cater to dedicated runners** - b\) For exclusive branding - c\) To save on advertising costs - d\) Lower product volume requirements 6. **New Balance's focus on manufacturing rather than marketing is best summarized by which phrase?** - a\) "Endorsed by Athletes" - **b) "We are manufacturers, not marketers"** - c\) "High volume, high demand" - d\) "Innovation through partnerships" 7. **What advantage does New Balance gain from private ownership?** - a\) Access to venture capital - b\) Ability to sponsor global events - **c) Flexibility for long-term investments** - d\) Enhanced brand visibility 8. **What percentage of New Balance\'s manufacturing is conducted domestically?** - a\) 50% - **b) 25%** - c\) 75% - d\) 10% 9. **Which products did New Balance manufacture offshore?** - a\) High-performance shoes only - b\) Custom-order shoes - **c) High-volume, predictable styles** - d\) Shoes with specific width requirements 10. **What is one of the major costs New Balance incurs by keeping domestic manufacturing?** - a\) Additional marketing expenses - **b) \$50 million annually** - c\) Increased import tariffs - d\) Higher wages for executives 11. **One benefit of domestic manufacturing for New Balance is:** - **a) Faster response to retailer requests** - b\) Reduced product costs - c\) Larger inventory sizes - d\) Reduced lead times from Asian suppliers 12. **Why does New Balance retain "Made in the USA" branding?** - a\) To reduce shipping times - **b) To build goodwill with U.S. customers** - c\) To gain international recognition - d\) To meet retail pricing standards 13. **The NB2E initiative aims to reduce:** - a\) Product pricing - **b) Manufacturing lead times** - c\) Employee wages - d\) Distribution costs 14. **How does NB2E plan to improve order delivery?** - **a) By transitioning to single-pair flow** - b\) By outsourcing logistics - c\) By reducing product quality - d\) By increasing factory size 15. **What key strategy did New Balance adopt in relation to Asian suppliers?** - a\) Outsource all production - b\) Avoid supplier relationships - **c) Develop close relationships to reduce lead times** - d\) Only purchase raw materials 16. **New Balance's choice of independent sales agents provides which advantage?** - **a) High-powered incentives for agents** - b\) Lower product prices - c\) Improved advertising reach - d\) Focus on online sales 17. **How did New Balance use its sales force automation system?** - a\) To replace sales representatives - b\) To decrease product prices - **c) To allow remote order placement** - d\) To improve product design 18. **New Balance's teamwork emphasis is reflected in:** - a\) Individual-based rewards - b\) No formal training - **c) Hiring people with team-based experience** - d\) Restricting cross-functional roles 19. **New Balance's competitive position was challenged by:** - a\) A merger between Nike and Puma - b\) Decrease in product demand - **c) Adidas' acquisition of Reebok** - d\) Loss of major retail accounts 20. **What effect did the Adidas/Reebok merger have on New Balance's market position?** - a\) No significant change - **b) Moved New Balance to a distant third** - c\) Improved New Balance's market share - d\) Reduced product pricing competitiveness 21. **How does higher market share benefit companies like Adidas?** - **a) Increased bargaining power with suppliers** - b\) Enhanced product design options - c\) Reduced advertising needs - d\) Greater flexibility in pricing 22. **What approach did New Balance choose in response to the Adidas/Reebok transaction?** - a\) Cut costs by eliminating domestic production - b\) Increase sponsorships - **c) Focus on partnerships with retailers** - d\) Acquire another brand 23. **NB2E's goal for delivery time is:** - a\) 48 hours - b\) 72 hours - **c) 24 hours** - d\) 12 hours 24. **What was one obstacle New Balance faced in implementing NB2E?** - a\) Lack of marketing support - **b) Difficulty in reducing inventory reliance** - c\) Limited workforce flexibility - d\) Restricted product offerings 25. **New Balance's domestic factories aimed to reach a lead time of:** - a\) 12 hours - **b) Less than 24 hours** - c\) 48 hours - d\) Over 72 hours 26. **What is a central concept illustrated by the New Balance case?** - a\) Importance of celebrity endorsements - **b) Role of operations in competitive strategy** - c\) Dominance of high-volume production - d\) Necessity of reducing product variety 27. **The BTO model is used when:** - **a) Products require multiple widths and sizes** - b\) Demand is highly predictable - c\) Lead times need to be long - d\) Inventory costs are irrelevant 28. **In contrast, the BTS model is effective when:** - **a) Products have long life cycles** - b\) There is a large SKU range - c\) Products are high-fashion - d\) Shorter lead times are necessary 29. **What is one risk of New Balance's private ownership?** - a\) Limited control over suppliers - **b) Restricted access to public capital** - c\) Increased operational costs - d\) Lower employee retention 30. **New Balance's training for new hires includes:** - **a) A six-to-eight week dedicated team period** - b\) Individual-based tasks - c\) Focus on sales skills only - d\) Immediate role placement 31. **The "Made in USA" label provides New Balance with:** - a\) Tax incentives - b\) Increased international sales - **c) Stronger domestic brand loyalty** - d\) Lower manufacturing costs 32. **NB2E is ultimately designed to:** - **a) Enhance operational responsiveness** - b\) Increase international expansion - c\) Replace human labor with automation - d\) Diversify product offerings 33. **Which factor does New Balance prioritize less than its competitors?** - a\) Product quality - b\) Fit and performance - **c) Marketing and advertising** - d\) Lead time reduction 34. **How does NB2E affect New Balance's inventory costs?** - a\) Increases warehouse space - b\) Minimizes employee hours - **c) Aims to reduce finished goods inventory** - d\) Reduces sales volume 35. **What is a benefit of New Balance's lean manufacturing approach?** - a\) Expanded retail partnerships - **b) Lower lead times in domestic production** - c\) Reduced product lines - d\) Higher inventory levels 36. **Why does New Balance prefer independent sales agents?** - a\) Lowers production costs - b\) Increases advertising efficiency - **c) Incentivizes through commissions** - d\) Provides international expansion 37. **New Balance's annual "cost penalty" from domestic manufacturing is:** - a\) \$100 million - b\) \$25 million - **c) \$50 million** - d\) \$10 million 38. **Why did New Balance choose not to own factories in Asia?** - a\) No interest in outsourcing - b\) Preferred to centralize all production - **c) Wanted flexibility with foreign suppliers** - d\) High cost of labor in Asia 39. **What advantage does NB2E provide in the long term?** - a\) Greater market share - **b) Consistent, reliable lead times** - c\) Reduced brand visibility - d\) More product lines 40. **Which of the following is a key competitive element for New Balance?** - a\) Reducing product costs - b\) Expanding marketing reach - **c) Enhancing product fit and width options** - d\) Eliminating domestic production **[Quiz - CASE - New Balance (2) Analysis questions ]** Here are 40 multiple-choice questions based on the slides about the New Balance case study. 1. **What was New Balance's global sales ranking in 2004?** - a\) Second - **b) Fifth** - c\) Fourth - d\) Third 2. **In the U.S. market, what position did New Balance hold in terms of market share?** - a\) First - **b) Third** - c\) Second - d\) Fourth 3. **Which key aspect differentiates New Balance's product offerings?** - **a) Focus on performance and fit** - b\) Limited edition designs - c\) High-fashion styles - d\) Sponsorships with athletes 4. **What was a significant characteristic of New Balance's products?** - a\) Frequent seasonal releases - b\) Celebrity endorsements - **c) Wide variety of widths** - d\) Limited lifetime 5. **Why did New Balance prioritize small, independent retailers?** - **a) They cater to dedicated runners** - b\) For exclusive branding - c\) To save on advertising costs - d\) Lower product volume requirements 6. **New Balance's focus on manufacturing rather than marketing is best summarized by which phrase?** - a\) "Endorsed by Athletes" - **b) "We are manufacturers, not marketers"** - c\) "High volume, high demand" - d\) "Innovation through partnerships" 7. **What advantage does New Balance gain from private ownership?** - a\) Access to venture capital - b\) Ability to sponsor global events - **c) Flexibility for long-term investments** - d\) Enhanced brand visibility 8. **What percentage of New Balance\'s manufacturing is conducted domestically?** - a\) 50% - **b) 25%** - c\) 75% - d\) 10% 9. **Which products did New Balance manufacture offshore?** - a\) High-performance shoes only - b\) Custom-order shoes - **c) High-volume, predictable styles** - d\) Shoes with specific width requirements 10. **What is one of the major costs New Balance incurs by keeping domestic manufacturing?** - a\) Additional marketing expenses - **b) \$50 million annually** - c\) Increased import tariffs - d\) Higher wages for executives 11. **One benefit of domestic manufacturing for New Balance is:** - **a) Faster response to retailer requests** - b\) Reduced product costs - c\) Larger inventory sizes - d\) Reduced lead times from Asian suppliers 12. **Why does New Balance retain "Made in the USA" branding?** - a\) To reduce shipping times - **b) To build goodwill with U.S. customers** - c\) To gain international recognition - d\) To meet retail pricing standards 13. **The NB2E initiative aims to reduce:** - a\) Product pricing - **b) Manufacturing lead times** - c\) Employee wages - d\) Distribution costs 14. **How does NB2E plan to improve order delivery?** - **a) By transitioning to single-pair flow** - b\) By outsourcing logistics - c\) By reducing product quality - d\) By increasing factory size 15. **What key strategy did New Balance adopt in relation to Asian suppliers?** - a\) Outsource all production - b\) Avoid supplier relationships - **c) Develop close relationships to reduce lead times** - d\) Only purchase raw materials 16. **New Balance's choice of independent sales agents provides which advantage?** - **a) High-powered incentives for agents** - b\) Lower product prices - c\) Improved advertising reach - d\) Focus on online sales 17. **How did New Balance use its sales force automation system?** - a\) To replace sales representatives - b\) To decrease product prices - **c) To allow remote order placement** - d\) To improve product design 18. **New Balance's teamwork emphasis is reflected in:** - a\) Individual-based rewards - b\) No formal training - **c) Hiring people with team-based experience** - d\) Restricting cross-functional roles 19. **New Balance's competitive position was challenged by:** - a\) A merger between Nike and Puma - b\) Decrease in product demand - **c) Adidas' acquisition of Reebok** - d\) Loss of major retail accounts 20. **What effect did the Adidas/Reebok merger have on New Balance's market position?** - a\) No significant change - **b) Moved New Balance to a distant third** - c\) Improved New Balance's market share - d\) Reduced product pricing competitiveness 21. **How does higher market share benefit companies like Adidas?** - **a) Increased bargaining power with suppliers** - b\) Enhanced product design options - c\) Reduced advertising needs - d\) Greater flexibility in pricing 22. **What approach did New Balance choose in response to the Adidas/Reebok transaction?** - a\) Cut costs by eliminating domestic production - b\) Increase sponsorships - **c) Focus on partnerships with retailers** - d\) Acquire another brand 23. **NB2E's goal for delivery time is:** - a\) 48 hours - b\) 72 hours - **c) 24 hours** - d\) 12 hours 24. **What was one obstacle New Balance faced in implementing NB2E?** - a\) Lack of marketing support - **b) Difficulty in reducing inventory reliance** - c\) Limited workforce flexibility - d\) Restricted product offerings 25. **New Balance's domestic factories aimed to reach a lead time of:** - a\) 12 hours - **b) Less than 24 hours** - c\) 48 hours - d\) Over 72 hours 26. **What is a central concept illustrated by the New Balance case?** - a\) Importance of celebrity endorsements - **b) Role of operations in competitive strategy** - c\) Dominance of high-volume production - d\) Necessity of reducing product variety 27. **The BTO model is used when:** - **a) Products require multiple widths and sizes** - b\) Demand is highly predictable - c\) Lead times need to be long - d\) Inventory costs are irrelevant 28. **In contrast, the BTS model is effective when:** - **a) Products have long life cycles** - b\) There is a large SKU range - c\) Products are high-fashion - d\) Shorter lead times are necessary 29. **What is one risk of New Balance's private ownership?** - a\) Limited control over suppliers - **b) Restricted access to public capital** - c\) Increased operational costs - d\) Lower employee retention 30. **New Balance's training for new hires includes:** - **a) A six-to-eight week dedicated team period** - b\) Individual-based tasks - c\) Focus on sales skills only - d\) Immediate role placement 31. **The "Made in USA" label provides New Balance with:** - a\) Tax incentives - b\) Increased international sales - **c) Stronger domestic brand loyalty** - d\) Lower manufacturing costs 32. **NB2E is ultimately designed to:** - **a) Enhance operational responsiveness** - b\) Increase international expansion - c\) Replace human labor with automation - d\) Diversify product offerings 33. **Which factor does New Balance prioritize less than its competitors?** - a\) Product quality - b\) Fit and performance - **c) Marketing and advertising** - d\) Lead time reduction 34. **How does NB2E affect New Balance's inventory costs?** - a\) Increases warehouse space - b\) Minimizes employee hours - **c) Aims to reduce finished goods inventory** - d\) Reduces sales volume 35. **What is a benefit of New Balance's lean manufacturing approach?** - a\) Expanded retail partnerships - **b) Lower lead times in domestic production** - c\) Reduced product lines - d\) Higher inventory levels 36. **Why does New Balance prefer independent sales agents?** - a\) Lowers production costs - b\) Increases advertising efficiency - **c) Incentivizes through commissions** - d\) Provides international expansion 37. **New Balance's annual "cost penalty" from domestic manufacturing is:** - a\) \$100 million - b\) \$25 million - **c) \$50 million** - d\) \$10 million 38. **Why did New Balance choose not to own factories in Asia?** - a\) No interest in outsourcing - b\) Preferred to centralize all production - **c) Wanted flexibility with foreign suppliers** - d\) High cost of labor in Asia 39. **What advantage does NB2E provide in the long term?** - a\) Greater market share - **b) Consistent, reliable lead times** - c\) Reduced brand visibility - d\) More product lines 40. **Which of the following is a key competitive element for New Balance?** - a\) Reducing product costs - b\) Expanding marketing reach - **c) Enhancing product fit and width options** - d\) Eliminating domestic production **[Quiz - Case - Bosch Indego]** 1. What type of product is the Bosch Indego? - a\) Robotic lawnmower (Correct) - b\) Ride-on mower - c\) Manual reel mower - d\) Rotary mower 2. Which division of Bosch produces the Indego? - a\) Automotive Division - b\) Power Tools Division (Correct) - c\) Home Appliances Division - d\) Industrial Technology Division 3. What is the cutting width of the Bosch Indego? - a\) 20 cm - b\) 26 cm (Correct) - c\) 30 cm - d\) 50 cm 4. How does the Indego differ from other robotic lawnmowers? - a\) It mows in sequential rows (Correct) - b\) It uses gas-powered engines - c\) It requires manual charging - d\) It lacks obstacle detection 5. What year did Bosch enter the robotic lawnmower market? - a\) 2011 - b\) 2013 (Correct) - c\) 2015 - d\) 2020 6. How does the Indego handle grass clippings? - a\) Collects them in a bag - b\) Leaves them as fertilizer (Correct) - c\) Burns them - d\) Discards them outside the mowing area 7. Which lawn size category is the Bosch Indego recommended for? - a\) Small gardens - b\) Medium lawns (Correct) - c\) Large agricultural fields - d\) Public parks 8. What type of battery powers the Indego? - a\) Lead-acid - b\) Lithium-ion (Correct) - c\) Nickel-cadmium - d\) Alkaline 9. How long does it take for the Indego to recharge fully? - a\) 20 minutes - b\) 90 minutes (Correct) - c\) 2 hours - d\) 4 hours 10. How many homes with gardens existed in 2011 according to the case? - - - - 11. Which company pioneered robotic lawnmowers in 1995? - - - - 12. What percentage of Bosch Power Tools\' revenue came from outside Germany in 2011? - - - - 13. What feature allows the Indego to navigate around obstacles? - - - - 14. What is the global market leader in robotic lawnmowers? - - - - 15. What type of distribution does Bosch use for the Indego? - - - - 16. What is the estimated market share of Husqvarna in robotic lawnmowers? - - - - 17. What is the height adjustment range of the Bosch Indego? - - - - 18. What is the retail price of the Bosch Indego? - - - - 19. What is a disadvantage of robotic lawnmowers mentioned in the case? - - - - 20. How much sales revenue did Bosch generate in 2011? - - - - 21. What are the two main types of distribution systems for the Bosch Indego? - - - - 22. Which group is less price-sensitive according to the slides? - - - - 23. What should Bosch prioritize in the initial stages of market entry? - - - - 24. Which feature improves awareness and preference for Bosch Indego? - - - - 25. How can Bosch improve profitability in the B2C segment? - - - - 26. What is a key advantage of targeting B2B customers for Bosch? - - - - 27. What is a key feature of big OPE retailers in Bosch's strategy? - - - - 28. How should Bosch adapt its strategy for B2C customers? - - - - 29. What is an important focus for Bosch in its relationships with distributors? - - - - 30. What is a suggested long-term strategy for Bosch? - - - - 31. Which type of retailer should Bosch prioritize for initial market entry? - - - - 32. How does the B2B segment benefit Bosch's image? - - - - 33. What is a limitation of focusing too much on B2C customers? - - - - 34. What type of promotional activity is recommended for Bosch Indego? - - - - 35. How should Bosch position the Indego for B2B customers? - - - - 36. What factor influences the lower price sensitivity of B2B customers? - - - - 37. What is the primary goal of Bosch's initial B2B focus? - - - - 38. What is a recommended marketing strategy for the B2C segment? - - - - 39. How should Bosch handle market competition in the B2C segment? - - - - 40. What is a long-term benefit of building relationships with end customers? - - - - 41. Why should Bosch gradually shift focus to B2C customers? - - - - 42. What makes B2B customers a better short-term focus for Bosch? - - - - 43. Which of the following is a key feature Bosch should highlight for B2C customers? - - - - 44. What is a potential downside of using large retailers for distribution? - - - - 45. What type of product support should Bosch offer B2C customers? - - - - 46. Why are specialist retailers a good fit for Bosch\'s B2B strategy? - - - - 47. What type of relationship should Bosch build with distributors? - - - - 48. What is a long-term objective for Bosch in the B2C market? - - - - 49. How can Bosch differentiate its Indego from competitors in the B2C segment? - - - - 50. What is a key recommendation for Bosch's marketing efforts? - - - -

Use Quizgecko on...
Browser
Browser