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Questions and Answers
What does marketing mean for tour operators?
What does marketing mean for tour operators?
- Creating more opportunities for destinations
- Introducing the brand to reach more prospects and generate more revenues (correct)
- Focusing on temporary stays for visitors
- Selling products based on intuition
What is the meaning of destination marketing?
What is the meaning of destination marketing?
- Creating purposely built resort areas
- Promoting a destination to increase its number of visitors (correct)
- Selling products based on intuition
- Focusing on temporary stays for visitors
What is essential for a marketing plan?
What is essential for a marketing plan?
- Intuition-based strategies
- Extensive research-based data on markets, consumers, and the environment (correct)
- Creating more opportunities for destinations
- Selling products without research
What is the role of destinations in the travel trade?
What is the role of destinations in the travel trade?
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When can a marketing plan be written?
When can a marketing plan be written?
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