Travel Trade Marketing Quiz
5 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What does marketing mean for tour operators?

  • Creating more opportunities for destinations
  • Introducing the brand to reach more prospects and generate more revenues (correct)
  • Focusing on temporary stays for visitors
  • Selling products based on intuition
  • What is the meaning of destination marketing?

  • Creating purposely built resort areas
  • Promoting a destination to increase its number of visitors (correct)
  • Selling products based on intuition
  • Focusing on temporary stays for visitors
  • What is essential for a marketing plan?

  • Intuition-based strategies
  • Extensive research-based data on markets, consumers, and the environment (correct)
  • Creating more opportunities for destinations
  • Selling products without research
  • What is the role of destinations in the travel trade?

    <p>Attracting visitors for a temporary stay</p> Signup and view all the answers

    When can a marketing plan be written?

    <p>Once it undertakes research</p> Signup and view all the answers

    More Like This

    Transformational Travel Experiences
    5 questions
    Travel Trade Terms Quiz 1
    14 questions
    Use Quizgecko on...
    Browser
    Browser