Travel Trade Marketing Quiz
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Questions and Answers

What does marketing mean for tour operators?

  • Creating more opportunities for destinations
  • Introducing the brand to reach more prospects and generate more revenues (correct)
  • Focusing on temporary stays for visitors
  • Selling products based on intuition
  • What is the meaning of destination marketing?

  • Creating purposely built resort areas
  • Promoting a destination to increase its number of visitors (correct)
  • Selling products based on intuition
  • Focusing on temporary stays for visitors
  • What is essential for a marketing plan?

  • Intuition-based strategies
  • Extensive research-based data on markets, consumers, and the environment (correct)
  • Creating more opportunities for destinations
  • Selling products without research
  • What is the role of destinations in the travel trade?

    <p>Attracting visitors for a temporary stay</p> Signup and view all the answers

    When can a marketing plan be written?

    <p>Once it undertakes research</p> Signup and view all the answers

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