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Questions and Answers
What are the four classes into which basic travel motivators can be divided?
What are the four classes into which basic travel motivators can be divided?
What does the push/pull model of travel motivation focus on?
What does the push/pull model of travel motivation focus on?
How is the push/pull model of travel motivation related to Abraham Maslow's theory?
How is the push/pull model of travel motivation related to Abraham Maslow's theory?
Which of the following is NOT listed as one of the tourist motivations in travel literature?
Which of the following is NOT listed as one of the tourist motivations in travel literature?
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What is part of the marketing task according to the text?
What is part of the marketing task according to the text?
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What motivates many people to travel?
What motivates many people to travel?
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How are alternatives linked to an individual's motives according to the text?
How are alternatives linked to an individual's motives according to the text?
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How does travel relate to Maslow's need theory according to the text?
How does travel relate to Maslow's need theory according to the text?
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What tangible benefits are mentioned in the text when relating travel motivations with Maslow's need theory?
What tangible benefits are mentioned in the text when relating travel motivations with Maslow's need theory?
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According to Russ Johnston, what is the main reason for travel as mentioned in the text?
According to Russ Johnston, what is the main reason for travel as mentioned in the text?
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How does travel provide diversity according to the text?
How does travel provide diversity according to the text?
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Which of the following is NOT mentioned as a motivation for travel in the text?
Which of the following is NOT mentioned as a motivation for travel in the text?
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What is one of the cultural motivators for travel mentioned in the text?
What is one of the cultural motivators for travel mentioned in the text?
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In the context of tourist motivation, what is the role of needs and wants?
In the context of tourist motivation, what is the role of needs and wants?
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What is the relationship between awareness, needs, wants, and motivation according to the text?
What is the relationship between awareness, needs, wants, and motivation according to the text?
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Which motivator for travel relates to ego needs and personal development?
Which motivator for travel relates to ego needs and personal development?
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What distinguishes a need from a want according to the text?
What distinguishes a need from a want according to the text?
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How does the text define a motive in the context of satisfying a need?
How does the text define a motive in the context of satisfying a need?
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Study Notes
Travel Motivators
- Travel motivators can be divided into four classes: physical, cultural, interpersonal, and status and prestige motivators.
The Push/Pull Model
- The push/pull model of travel motivation divides travel motivations into two factors: "push" (personal needs) and "pull" (attractions).
- This model is closely related to Abraham Maslow's hierarchy of needs theory.
Travel Motivations
- Examples of travel motivations include:
- Escape or change
- Travel for health, sports, social contact, status and prestige, education, personal values, cultural experience, shopping, and natural beauty
- These motivations fit into Maslow's hierarchy of needs theory.
Maslow's Hierarchy of Needs
- Travel is a means to satisfy a need and want.
- To be motivated to satisfy a need, an objective must be present.
- Maslow's hierarchy of needs theory suggests that lower-level needs should be satisfied before higher-level needs.
Understanding Traveler Motivations
- Recognizing traveler motivations allows marketers to provide better products and services tailored to their needs.
- Accepting Maslow's idea that lower-level needs should be satisfied before higher-level needs means products and services, including vacations, would be regarded as necessities rather than luxuries.
Types of Travel Motivations
The Need for Escape or Change
- The greatest reason for travel is the desire to escape from daily routine and familiar surroundings.
Cultural Motivators
- Cultural motivators include the desire to learn about other countries' music, art, folklore, dances, paintings, and religion.
Interpersonal Motivators
- Interpersonal motivators pertain to the desire to meet new people, friends, or relatives, and escape from routine, family, and neighbors.
Status and Prestige Motivators
- Status and prestige motivators concern ego needs and personal development, including trips related to business, conventions, study, and pursuit of hobbies and education.
Travel as a Means to Satisfy a Need and Want
- Travel is a means to satisfy one's needs and wants.
- Tourists take vacations to fulfill various needs and wants, not just to relax and have fun.
Relationship of Needs, Wants, and Motives
- The difference between a need and a want is awareness.
- Marketing involves converting needs into wants by making individuals aware of their need deficiencies, accompanied by motivation.
- Motivation occurs when an individual wants to satisfy a need, requiring an objective or goal to be present.
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Description
Test your knowledge on the different types of travel motivators and tourist motivations. Learn about the push/pull model of travel motivation and its relation to Abraham Maslow's hierarchy of needs. Explore the various factors that drive individuals to travel.
