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Questions and Answers
What does Cultivation Theory primarily suggest about media exposure?
What role does the MTRCB serve in the Philippines?
Which concept refers to a media-induced change that opposes the desired outcome?
According to agenda-setting theory, how does media influence public perception?
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What is the primary focus of the Propaganda Model of Media Control?
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Which is NOT a function of communication and media as described?
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What characterizes Indigenous Knowledge (IK)?
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What is a primary function of a library?
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What must you do when using a direct quote?
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What characterizes fair use in copyright law?
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Which type of media includes newspapers, books, and magazines?
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What does Media Convergence refer to?
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What does the Reciprocal Theory suggest?
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Which form of communication allows for the creation and sharing of online communities?
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Which statement about plagiarism is accurate?
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What does Media Effect refer to?
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What defines a trade secret?
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Which factor is NOT considered when determining if information qualifies as a trade secret?
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Which of the following is an example of a trade secret?
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What does digital citizenship primarily emphasize?
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Which principle is associated with educating oneself in digital citizenship?
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Which statement about digital rights and responsibilities is correct?
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What encompasses digital communication?
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Digital access can be defined as:
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What characterizes traditional media compared to new media?
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During which age did the invention of the transistor significantly influence communication?
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Which period is characterized by the advancement of microelectronics and personal computers?
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Which of the following correctly defines information?
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What is a key feature of new media compared to traditional media?
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Which era was marked by the use of steam power and machine tools?
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What constitutes plagiarism?
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Which type of facts must be documented to avoid plagiarism?
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What is the primary purpose of the World Intellectual Property Organization (WIPO)?
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Which of the following best describes a patent?
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What kind of rights does copyright provide to creators?
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Which of the following is NOT a type of intellectual property?
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What does a trademark signify?
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Which intellectual property type protects the ornamental aspect of an article?
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What are Geographical Indications used for?
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What does the Intellectual Property Code of the Philippines primarily address?
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Study Notes
Evolution of Media
- Traditional media is characterized by a limited, one-directional communication experience with specific sensory involvement.
- New media promotes interactive experiences, allowing audiences to engage and provide simultaneous feedback.
- The evolution of communication spans several ages:
- Pre-Historic Era: Discovery of fire, paper from plants, and material tools.
- Industrial Age (1700s-1930s): Advancements in steam power and mass production including the printing press.
- Electronic Age (1930s-1980s): Transistor invention improved long-distance communication through radios and early computers.
- Information Age (1990s-2000s): The Internet facilitated rapid communication and the emergence of social networks, digitalizing various media forms.
Information and Plagiarism
- Information is processed and interpreted data, often linked to specific events via communication or news reports.
- Plagiarism involves using others’ words or ideas without acknowledgment, requiring documentation for direct quotes and interpretations.
- Common knowledge does not require citation, but unique interpretations and paraphrased ideas do.
- Legal implications of plagiarism exist, with copyright protecting creative expressions from unauthorized use, requiring attribution even under fair use conditions.
Types of Media
- Print Media: Involves paper and ink production through mechanical printing processes.
- Broadcast Media: Comprises radio, television, and film, utilizing airwaves for audience reach.
- New Media: Encompasses digitally organized and distributed content.
- Social Media: Electronic platforms that enable users to share information and create online communities.
Media Concepts
- Media Convergence: The blending of traditional and new media, allowing cross-platform content flow.
- Mass Media: Collective means of communication, including broadcasting and the Internet, shaping public discourse.
- Media Effects: Ways media can influence individuals and society through various channels, including news and entertainment.
Theories of Media Influence
- Third Party Theory: Individuals believe they are less influenced by media compared to others.
- Reciprocal Theory: Media attention affects individual behavior and events, creating self-consciousness.
- Cultivation Theory: Television media exposure shapes perceptions of reality, particularly regarding violence and risk.
- Agenda-Setting Theory: Media influences public concern by determining the narratives we focus on.
- Propaganda Model of Media Control: Examines how media shapes societal attitudes and opinions through manipulation.
Functions of Communication and Media
- Inform citizens about current events.
- Educate audiences on the significance of facts.
- Provide a forum for public discourse and dissent.
- Act as a watchdog to ensure accountability in journalism.
- Serve as a platform for political advocacy.
Sources of Knowledge and Intellectual Property
- Indigenous Knowledge (IK): Localized knowledge unique to specific cultures, contrasting with global knowledge systems.
- Libraries: Facilities housing collections for public reading and research.
- Internet: A global system enabling information sharing and communication.
- World Intellectual Property Organization (WIPO): UN agency overseeing regulations regarding copyright and patents.
Types of Intellectual Property
- Copyright: Protects creators' rights over their literary and artistic works.
- Patent: Grants exclusive rights for inventions, determining how they can be used.
- Trademarks: Distinguishes goods or services of entities through recognizable signs or symbols.
- Industrial Design: Covers aesthetic aspects of products, such as shapes and patterns.
- Trade Secrets: Involves confidential business information with economic value.
Digital Citizenship
- Digital Citizenship encompasses norms for responsible technology use, including digital etiquette and literacy.
- Key principles include:
- Respect: Good manners in online communication.
- Education: Skills for thriving in a digital world.
- Protection: Rights and responsibilities in technology use.
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Description
Explore the differences between traditional media and new media through this insightful quiz. Discover how media messages shape beliefs, attitudes, and democratic processes. Test your knowledge about the evolution and characteristics of each type of media.