Traditional vs New Media Evolution

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Questions and Answers

What does Cultivation Theory primarily suggest about media exposure?

It provides an accurate view of societal safety.

It enhances the understanding of actual events in society.

It shapes our social reality with a distorted view of violence and risk. (correct)

It has no significant impact on public perception.

What role does the MTRCB serve in the Philippines?

It monitors radio transmission only.

It provides educational materials for schools.

It rates television programs and films. (correct)

It regulates internet content.

Which concept refers to a media-induced change that opposes the desired outcome?

Boomerang Effect (correct)

Propaganda Model

Cultivation

Agenda-setting

According to agenda-setting theory, how does media influence public perception?

By determining what issues we think and worry about. Signup and view all the answers

What is the primary focus of the Propaganda Model of Media Control?

To understand manipulation through media and propaganda. Signup and view all the answers

Which is NOT a function of communication and media as described?

Providing financial support to the arts. Signup and view all the answers

What characterizes Indigenous Knowledge (IK)?

It is unique to specific cultures and conveyed orally. Signup and view all the answers

What is a primary function of a library?

To house collections of books and periodicals for public access. Signup and view all the answers

What must you do when using a direct quote?

Document the source according to a standard style. Signup and view all the answers

What characterizes fair use in copyright law?

Small parts may be copied without permission for academic or non-profit purposes. Signup and view all the answers

Which type of media includes newspapers, books, and magazines?

Print Media Signup and view all the answers

What does Media Convergence refer to?

The combination of multiple media platforms to distribute content. Signup and view all the answers

What does the Reciprocal Theory suggest?

Media attention influences the behavior of the person or event covered. Signup and view all the answers

Which form of communication allows for the creation and sharing of online communities?

Social Media Signup and view all the answers

Which statement about plagiarism is accurate?

It has legal implications. Signup and view all the answers

What does Media Effect refer to?

Influences of media on individuals and society. Signup and view all the answers

What defines a trade secret?

Information kept confidential that provides economic value to the holder Signup and view all the answers

Which factor is NOT considered when determining if information qualifies as a trade secret?

The popularity of the information Among the public Signup and view all the answers

Which of the following is an example of a trade secret?

A new recipe known only to a few employees Signup and view all the answers

What does digital citizenship primarily emphasize?

Appropriate and responsible technology use Signup and view all the answers

Which principle is associated with educating oneself in digital citizenship?

Digital Literacy Signup and view all the answers

Which statement about digital rights and responsibilities is correct?

There is a freedom to use technology in appropriate manners Signup and view all the answers

What encompasses digital communication?

Each aspect of how an organization communicates online Signup and view all the answers

Digital access can be defined as:

Full participation in a digital society Signup and view all the answers

What characterizes traditional media compared to new media?

Limited media experience Signup and view all the answers

During which age did the invention of the transistor significantly influence communication?

Electronic Age Signup and view all the answers

Which period is characterized by the advancement of microelectronics and personal computers?

Information Age Signup and view all the answers

Which of the following correctly defines information?

Data that has been collected, processed, and interpreted Signup and view all the answers

What is a key feature of new media compared to traditional media?

Immediate feedback from audiences Signup and view all the answers

Which era was marked by the use of steam power and machine tools?

Industrial Age Signup and view all the answers

What constitutes plagiarism?

Using other people’s words and ideas without acknowledgment Signup and view all the answers

Which type of facts must be documented to avoid plagiarism?

Facts not generally known or interpreted ideas Signup and view all the answers

What is the primary purpose of the World Intellectual Property Organization (WIPO)?

To balance the interests of innovators with the public interest. Signup and view all the answers

Which of the following best describes a patent?

A legal protection for an invention allowing the patent owner to control its use. Signup and view all the answers

What kind of rights does copyright provide to creators?

Rights to control the use of their literary and artistic works. Signup and view all the answers

Which of the following is NOT a type of intellectual property?

Geographical Barriers Signup and view all the answers

What does a trademark signify?

A recognizable symbol or phrase that differentiates products. Signup and view all the answers

Which intellectual property type protects the ornamental aspect of an article?

Industrial Design Signup and view all the answers

What are Geographical Indications used for?

To denote the geographical origin of goods with specific qualities. Signup and view all the answers

What does the Intellectual Property Code of the Philippines primarily address?

Rights related to patents, copyrights, and trademarks. Signup and view all the answers

Study Notes

Evolution of Media

Traditional media is characterized by a limited, one-directional communication experience with specific sensory involvement.
New media promotes interactive experiences, allowing audiences to engage and provide simultaneous feedback.
The evolution of communication spans several ages:
- Pre-Historic Era: Discovery of fire, paper from plants, and material tools.
- Industrial Age (1700s-1930s): Advancements in steam power and mass production including the printing press.
- Electronic Age (1930s-1980s): Transistor invention improved long-distance communication through radios and early computers.
- Information Age (1990s-2000s): The Internet facilitated rapid communication and the emergence of social networks, digitalizing various media forms.

Information and Plagiarism

Information is processed and interpreted data, often linked to specific events via communication or news reports.
Plagiarism involves using others’ words or ideas without acknowledgment, requiring documentation for direct quotes and interpretations.
Common knowledge does not require citation, but unique interpretations and paraphrased ideas do.
Legal implications of plagiarism exist, with copyright protecting creative expressions from unauthorized use, requiring attribution even under fair use conditions.

Types of Media

Print Media: Involves paper and ink production through mechanical printing processes.
Broadcast Media: Comprises radio, television, and film, utilizing airwaves for audience reach.
New Media: Encompasses digitally organized and distributed content.
Social Media: Electronic platforms that enable users to share information and create online communities.

Media Concepts

Media Convergence: The blending of traditional and new media, allowing cross-platform content flow.
Mass Media: Collective means of communication, including broadcasting and the Internet, shaping public discourse.
Media Effects: Ways media can influence individuals and society through various channels, including news and entertainment.

Theories of Media Influence

Third Party Theory: Individuals believe they are less influenced by media compared to others.
Reciprocal Theory: Media attention affects individual behavior and events, creating self-consciousness.
Cultivation Theory: Television media exposure shapes perceptions of reality, particularly regarding violence and risk.
Agenda-Setting Theory: Media influences public concern by determining the narratives we focus on.
Propaganda Model of Media Control: Examines how media shapes societal attitudes and opinions through manipulation.

Functions of Communication and Media

Inform citizens about current events.
Educate audiences on the significance of facts.
Provide a forum for public discourse and dissent.
Act as a watchdog to ensure accountability in journalism.
Serve as a platform for political advocacy.

Sources of Knowledge and Intellectual Property

Indigenous Knowledge (IK): Localized knowledge unique to specific cultures, contrasting with global knowledge systems.
Libraries: Facilities housing collections for public reading and research.
Internet: A global system enabling information sharing and communication.
World Intellectual Property Organization (WIPO): UN agency overseeing regulations regarding copyright and patents.

Types of Intellectual Property

Copyright: Protects creators' rights over their literary and artistic works.
Patent: Grants exclusive rights for inventions, determining how they can be used.
Trademarks: Distinguishes goods or services of entities through recognizable signs or symbols.
Industrial Design: Covers aesthetic aspects of products, such as shapes and patterns.
Trade Secrets: Involves confidential business information with economic value.

Digital Citizenship

Digital Citizenship encompasses norms for responsible technology use, including digital etiquette and literacy.
Key principles include:
- Respect: Good manners in online communication.
- Education: Skills for thriving in a digital world.
- Protection: Rights and responsibilities in technology use.

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Description

Explore the differences between traditional media and new media through this insightful quiz. Discover how media messages shape beliefs, attitudes, and democratic processes. Test your knowledge about the evolution and characteristics of each type of media.