Traditional vs New Media Evolution

Evolution of Media

• Traditional media is characterized by a limited, one-directional communication experience with specific sensory involvement.
• New media promotes interactive experiences, allowing audiences to engage and provide simultaneous feedback.
• The evolution of communication spans several ages:
  • Pre-Historic Era: Discovery of fire, paper from plants, and material tools.
  • Industrial Age (1700s-1930s): Advancements in steam power and mass production including the printing press.
  • Electronic Age (1930s-1980s): Transistor invention improved long-distance communication through radios and early computers.
  • Information Age (1990s-2000s): The Internet facilitated rapid communication and the emergence of social networks, digitalizing various media forms.

Information and Plagiarism

• Information is processed and interpreted data, often linked to specific events via communication or news reports.
• Plagiarism involves using others’ words or ideas without acknowledgment, requiring documentation for direct quotes and interpretations.
• Common knowledge does not require citation, but unique interpretations and paraphrased ideas do.
• Legal implications of plagiarism exist, with copyright protecting creative expressions from unauthorized use, requiring attribution even under fair use conditions.

Types of Media

• Print Media: Involves paper and ink production through mechanical printing processes.
• Broadcast Media: Comprises radio, television, and film, utilizing airwaves for audience reach.
• New Media: Encompasses digitally organized and distributed content.
• Social Media: Electronic platforms that enable users to share information and create online communities.

Media Concepts

• Media Convergence: The blending of traditional and new media, allowing cross-platform content flow.
• Mass Media: Collective means of communication, including broadcasting and the Internet, shaping public discourse.
• Media Effects: Ways media can influence individuals and society through various channels, including news and entertainment.

Theories of Media Influence

• Third Party Theory: Individuals believe they are less influenced by media compared to others.
• Reciprocal Theory: Media attention affects individual behavior and events, creating self-consciousness.
• Cultivation Theory: Television media exposure shapes perceptions of reality, particularly regarding violence and risk.
• Agenda-Setting Theory: Media influences public concern by determining the narratives we focus on.
• Propaganda Model of Media Control: Examines how media shapes societal attitudes and opinions through manipulation.

Functions of Communication and Media

• Inform citizens about current events.
• Educate audiences on the significance of facts.
• Provide a forum for public discourse and dissent.
• Act as a watchdog to ensure accountability in journalism.
• Serve as a platform for political advocacy.

Sources of Knowledge and Intellectual Property

• Indigenous Knowledge (IK): Localized knowledge unique to specific cultures, contrasting with global knowledge systems.
• Libraries: Facilities housing collections for public reading and research.
• Internet: A global system enabling information sharing and communication.
• World Intellectual Property Organization (WIPO): UN agency overseeing regulations regarding copyright and patents.

Types of Intellectual Property

• Copyright: Protects creators' rights over their literary and artistic works.
• Patent: Grants exclusive rights for inventions, determining how they can be used.
• Trademarks: Distinguishes goods or services of entities through recognizable signs or symbols.
• Industrial Design: Covers aesthetic aspects of products, such as shapes and patterns.
• Trade Secrets: Involves confidential business information with economic value.

Digital Citizenship

• Digital Citizenship encompasses norms for responsible technology use, including digital etiquette and literacy.
• Key principles include:
  • Respect: Good manners in online communication.
  • Education: Skills for thriving in a digital world.
  • Protection: Rights and responsibilities in technology use.

Explore the differences between traditional media and new media through this insightful quiz. Discover how media messages shape beliefs, attitudes, and democratic processes. Test your knowledge about the evolution and characteristics of each type of media.