Media Evolution: Traditional to New Media

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Questions and Answers

What is media described as?

Means communication for people.

The early hominids discovered which of the following?

  • Fire
  • Paper from plants
  • Weapons
  • All of the above (correct)

Which of the following is an example of media in the pre-industrial age?

  • Cave paintings
  • Clay tablets
  • Papyrus
  • All of the above (correct)

Which of the following events occurred during the Industrial Age?

<p>All of the above (D)</p> Signup and view all the answers

Which of the following is an example of media from the Industrial Age?

<p>All of the above (D)</p> Signup and view all the answers

What event started the electronic age?

<p>People utilized the power of electricity.</p> Signup and view all the answers

Which of the following is an example of media in the Electronic Age?

<p>All of the above (D)</p> Signup and view all the answers

What is another name for the Information Age?

<p>Digital Age</p> Signup and view all the answers

Which of the following is an example of media in the Information Age?

<p>All of the above (D)</p> Signup and view all the answers

How do people communicate, store, and share information in different ages?

<p>The way people communicate, store, and share information changes with technological advancements in different ages.</p> Signup and view all the answers

Flashcards

What is Media?

The means of communication for people, including newspapers, radio, television, and the internet.

What is the Pre-Industrial Age?

The period before 1700s where early hominids discovered fire, developed paper from plants, and built weapons using stone tools and metals.

What are Cave Paintings?

Cave paintings are prehistoric art found on cave walls.

What is Papyrus?

Papyrus is an ancient writing material made from the pith of the papyrus plant, used in ancient Egypt and other Mediterranean societies.

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What is the Industrial Age?

The period from the 1700s to the 1930s marked by economic and societal changes, including the substitution of handy tools with machines.

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What is a Newspaper?

Newspapers provided information about current events, advertisements, and other items of interest to people during the Industrial Age.

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What is the Electronic Age?

The period from the 1930s to the 1980s when electricity was utilized, leading to the creation of electronic devices like transistor radios and televisions.

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What is a Transistor Radio?

Electronic device that receives audio signals transmitted through radio waves

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What is the Information Age?

A period from the 1900s to the 2000s, also known as the digital age, marked by the use of the worldwide web.

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What are Web Browsers?

A software application for retrieving, presenting, and traversing information resources on the World Wide Web.

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What are Blogs?

Online platforms where individuals or groups can share their thoughts, experiences, and expertise on various topics.

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What is Social Media?

Online services that enable users to create and share content, connect with friends and family, and engage in discussions and activities.

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What are Smartphones?

Mobile phones with advanced computing capabilities and connectivity.

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Study Notes

  • Lesson 4 discusses the evolution of media from traditional forms to new media.

Objectives

  • Identify the period when different types of media emerged.
  • Provide examples of media.
  • Discuss the influence of media on values and norms.

Media

  • Media can be defined as means of communication.
  • It includes newspapers, radio, television, and the Internet.
  • Technological advancements have changed media over time.

Four Ages of Media Evolution

  • Pre-Industrial Age
  • Industrial Age
  • Electronic Age
  • Information Age

Pre-Industrial Age (Before 1700s)

  • Early hominids discovered fire, developed paper from plants, and built weapons.
  • Prehistoric inhabitants used stone tools and metals for hunting and gathering.
  • Crude stone tools were used to create rock art.
  • Cave paintings existed around 35,000 BC.
  • Clay tablets in Mesopotamia were used around 2400 BC.
  • Papyrus in Egypt was used around 2500 BC.
  • Acta Diurna in Rome was around 130 BC.
  • Printing press using wood blocks appear around 220 AD.
  • Codex in the Mayan region emerged in the 5th Century.

Industrial Age (1700s – 1930s)

  • This period brought economic and societal changes.
  • Handy tools were substituted with machines like the power loom and the steam engine.
  • Manufacturing industry and commercial enterprise experienced mass production.
  • Printing press for mass production emerged in the 19th century.
  • Newspapers like The London Gazette appear in 1640.
  • Typewriters came about in 1800.
  • The telephone was invented in 1876.
  • Motion picture photography/projection came about in 1890.
  • Commercial motion pictures were starting being produced in 1913.

Electronic Age (1930s – 1980s)

  • The electronic age started with the utilization of electricity.
  • Transistor radios and televisions were some of the first electronic devices.
  • The creation of the transistor piloted the rise of the electronic age.
  • Television came about in 1941.
  • Large electronic computers followed shortly, between 1941-1951.
  • Mainframe computers emerged in 1960.
  • Personal computers developed from 1968-1976
  • OHP, LCD projectors also came about during this time.

Information Age (1900s – 2000s)

  • The information age is called the digital age.
  • It signifies the use of the worldwide web through the internet.
  • Web browsers appeared between 1993-1995.
  • Blogs such as Blogspot, LiveJournal, and WordPress were developed from 1999-2003.
  • Social media platforms like Friendster (2002), Multiply (2003), and Facebook (2004) launched.
  • Microblogs like Twitter (2006) and Tumblr (2007) came about.
  • YouTube was initially developed in 2005.
  • Video chat services like Skype (2003) and Google Hangouts (2013) surfaced.
  • Search engines such as Google (1996) and Yahoo (1995) gained popularity.
  • Portable computers such as laptops (1980), tablets (1993) and netbooks (2008) are developed.
  • Smartphones are developed.

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