Tourism Product Overview

Definition of Tourism Product

• A tourism product comprises various components, including attractions, transport, lodging, and entertainment.
• Defined by UNWTO, it combines tangible and intangible elements such as natural, cultural, and man-made resources.
• Represents the core of destination marketing mix, aiming to enhance overall visitor experience, including emotional aspects.

Components of Tourism Products

• Attractions: Varied forms, both natural and man-made; must be consistently updated to ensure visitor engagement.
• Accommodation: Refers to any lodging arrangement available for tourists.
• Accessibility: Includes transportation options like roads, railways, airports, and public transport facilities.
• Amenities: Structures and facilities designed for tourist comfort, such as ATMs and convenience stores.
• Activities: Leisure and entertainment options available to tourists during their visits.

Example of a Tourism Product in Manila

• Attraction: Intramuros, a historic site.
• Accommodation: Manila Hotel, providing lodging.
• Accessibility: Major transport options include LRT, MRT, PNR, Grab, jeepneys, and buses.
• Amenities: Availability of conveniences like ATMs and stores.
• Activities: Historical tours and visits to museums in Intramuros.

Unique Characteristics of Tourism and Hospitality Products

• Intangible: Cannot be physically experienced before purchase; no prior scrutiny or sampling is possible.
• Inseparable: Experience requires the consumer's physical presence where the service or product is offered.
• Variable: Tourist experiences can differ based on timing, company, and service delivery, making each visit unique.
• Perishable: Tourism products cannot be stored for future use; unsold services cannot be reclaimed.
• Seasonal: Affected by seasonal variations and travel behaviors, impacting profit maximization throughout the year.