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Questions and Answers
The main objective of tourism product development is to identify the target market for the tourism product.
True
Accessibility is a component of comfort in tourism destinations.
False
Attractions are a key component of the tourism industry's main sectors.
False
Tourism product development involves bringing a tourism product to market.
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The tourism industry's main sectors include attractions, comfort, and accessibility.
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Tourism product development involves identifying the most appropriate and efficient digital marketing methods.
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BLEISURE travel combines business and leisure activities.
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Tourism products can be stored for sale in the future.
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More than 50% of online bookings are made through mobile devices.
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Tech-empowered travel involves traditional check-ins and cash payments.
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The consideration of age, gender, marital status, and family size are factors that fall under the category of Political Factors.
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Most travelers do not want travel companies to personalize their experiences.
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Tourism products are heterogeneous, meaning they are always the same.
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Technological factors have no influence on tourism products.
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Globalization refers to the limitation of tourism products to a specific geographic region.
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Tourist attractions can be moved from one location to another.
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Tourism products are intangible, meaning they can be directly seen, tasted, or felt.
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Socio-Environmental Awareness is not a key influencer of tourism products.
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Transformative travel is only for leisure travel.
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The average trip length will likely decrease in the coming years.
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Tourism Product Development involves only promoting existing products and services.
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Tour operators and travel agencies are not considered tourism products.
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The concept of Living and Working Environment is only applicable to tourists.
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Tourism Market Trends refer to the specific products and services offered by a tourism business.
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A tourist circuit is a route with only two major destinations located in the same town or city.
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Tourism development includes tourist spots, service facilities, and infrastructure development.
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A product portfolio refers to a list of tourism products offered in a specific region.
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Human resource development is focused on the development of infrastructure in tourism sites.
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Market and promotion involve the process of developing tourism infrastructure.
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Study Notes
Tourism Policy, Planning and Development
- Course learning objectives: understand tourism product development, basic characteristics of the tourism industry, and fundamental issues in tourism product development.
Tourism Destinations and Its Characteristics
- Tourism destinations: places where visitors spend most of their trip.
- Characteristics of tourism destinations:
- Attractions: physical, visibility, interpretation, and aesthetics.
- Comfort: accommodations, activities, and amenities.
- Accessibility: barrier-free infrastructure, facilities, and services.
Tourism Products
- Definition: combination of intangible and tangible elements, including travel services and experiences offered to tourists.
- Examples: accommodations, transportation, food and services, activities, shopping centers, tour operators, and tourist information offices.
- Characteristics:
- Intangibility: cannot be directly seen, tasted, or felt.
- Inseparability: cannot be separated from its provider.
- Perishability: cannot be stored for sale in the future.
- Heterogeneity: products are not always the same.
- Absence of ownership: cannot be owned.
- Manufactured by many producers: joint effort of multiple producers.
Influencing Tourism Products
- Economic factor: improved tax revenue, personal income, increased standards of living, and employment opportunities.
- Technological factor: reshaping travel and tourism experience through saving time, simplifying processes, and automation.
- Bleisure travel: combination of business and pleasure travel.
- Mobile bookings: 2 in 5 online bookings are made through mobile devices.
- Personalization: 60% of travelers believe travel companies should be more personalized.
Tourism Market Trends
- Tech-empowered travel: mobile apps, self-service check-ins, contactless mobile payments, and flexible cancellation policies.
- Sustainable tourism: sustainable travel choices to preserve the environment.
- Active ecotourism: exploring the outdoors, such as biking, hiking, and kayaking.
- Transformative travel: making a difference through travel, such as retreats and apprenticeship classes.
- Experience travel: immersing in local culture and experiences.
- Wellness travel: promoting wellness and benefiting local communities.
- Longer trips: average trip length is likely to be 5-7 nights.
- Staycation: holiday spent in one's country rather than abroad.
Tourism Product Development
- Definition: bringing new and innovative products, services, and experiences to the marketplace for tourists to purchase.
- Principles and procedures:
- Tourist circuits: routes with at least three major destinations.
- Tourist clusters: tourism development including tourist spots and service facilities.
- Product portfolio: complete list of tourism products offered in a destination.
- Investment plan: financial planning process.
- Human resource development: workforce development in terms of skills, abilities, and knowledge.
- Market and promotion: process of being visible in the marketplace.
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Description
Test your knowledge on tourism product development, including its main sectors, fundamental issues, and principles. Learn about what a tourism product is and how to bring it to market. Demonstrate your understanding of the concepts and procedures involved.
