Podcast
Questions and Answers
The main objective of tourism product development is to identify the target market for the tourism product.
The main objective of tourism product development is to identify the target market for the tourism product.
True
Accessibility is a component of comfort in tourism destinations.
Accessibility is a component of comfort in tourism destinations.
False
Attractions are a key component of the tourism industry's main sectors.
Attractions are a key component of the tourism industry's main sectors.
False
Tourism product development involves bringing a tourism product to market.
Tourism product development involves bringing a tourism product to market.
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The tourism industry's main sectors include attractions, comfort, and accessibility.
The tourism industry's main sectors include attractions, comfort, and accessibility.
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Tourism product development involves identifying the most appropriate and efficient digital marketing methods.
Tourism product development involves identifying the most appropriate and efficient digital marketing methods.
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BLEISURE travel combines business and leisure activities.
BLEISURE travel combines business and leisure activities.
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Tourism products can be stored for sale in the future.
Tourism products can be stored for sale in the future.
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More than 50% of online bookings are made through mobile devices.
More than 50% of online bookings are made through mobile devices.
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Tech-empowered travel involves traditional check-ins and cash payments.
Tech-empowered travel involves traditional check-ins and cash payments.
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The consideration of age, gender, marital status, and family size are factors that fall under the category of Political Factors.
The consideration of age, gender, marital status, and family size are factors that fall under the category of Political Factors.
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Most travelers do not want travel companies to personalize their experiences.
Most travelers do not want travel companies to personalize their experiences.
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Tourism products are heterogeneous, meaning they are always the same.
Tourism products are heterogeneous, meaning they are always the same.
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Technological factors have no influence on tourism products.
Technological factors have no influence on tourism products.
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Globalization refers to the limitation of tourism products to a specific geographic region.
Globalization refers to the limitation of tourism products to a specific geographic region.
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Tourist attractions can be moved from one location to another.
Tourist attractions can be moved from one location to another.
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Tourism products are intangible, meaning they can be directly seen, tasted, or felt.
Tourism products are intangible, meaning they can be directly seen, tasted, or felt.
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Socio-Environmental Awareness is not a key influencer of tourism products.
Socio-Environmental Awareness is not a key influencer of tourism products.
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Transformative travel is only for leisure travel.
Transformative travel is only for leisure travel.
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The average trip length will likely decrease in the coming years.
The average trip length will likely decrease in the coming years.
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Tourism Product Development involves only promoting existing products and services.
Tourism Product Development involves only promoting existing products and services.
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Tour operators and travel agencies are not considered tourism products.
Tour operators and travel agencies are not considered tourism products.
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The concept of Living and Working Environment is only applicable to tourists.
The concept of Living and Working Environment is only applicable to tourists.
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Tourism Market Trends refer to the specific products and services offered by a tourism business.
Tourism Market Trends refer to the specific products and services offered by a tourism business.
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A tourist circuit is a route with only two major destinations located in the same town or city.
A tourist circuit is a route with only two major destinations located in the same town or city.
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Tourism development includes tourist spots, service facilities, and infrastructure development.
Tourism development includes tourist spots, service facilities, and infrastructure development.
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A product portfolio refers to a list of tourism products offered in a specific region.
A product portfolio refers to a list of tourism products offered in a specific region.
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Human resource development is focused on the development of infrastructure in tourism sites.
Human resource development is focused on the development of infrastructure in tourism sites.
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Market and promotion involve the process of developing tourism infrastructure.
Market and promotion involve the process of developing tourism infrastructure.
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Study Notes
Tourism Policy, Planning and Development
- Course learning objectives: understand tourism product development, basic characteristics of the tourism industry, and fundamental issues in tourism product development.
Tourism Destinations and Its Characteristics
- Tourism destinations: places where visitors spend most of their trip.
- Characteristics of tourism destinations:
- Attractions: physical, visibility, interpretation, and aesthetics.
- Comfort: accommodations, activities, and amenities.
- Accessibility: barrier-free infrastructure, facilities, and services.
Tourism Products
- Definition: combination of intangible and tangible elements, including travel services and experiences offered to tourists.
- Examples: accommodations, transportation, food and services, activities, shopping centers, tour operators, and tourist information offices.
- Characteristics:
- Intangibility: cannot be directly seen, tasted, or felt.
- Inseparability: cannot be separated from its provider.
- Perishability: cannot be stored for sale in the future.
- Heterogeneity: products are not always the same.
- Absence of ownership: cannot be owned.
- Manufactured by many producers: joint effort of multiple producers.
Influencing Tourism Products
- Economic factor: improved tax revenue, personal income, increased standards of living, and employment opportunities.
- Technological factor: reshaping travel and tourism experience through saving time, simplifying processes, and automation.
- Bleisure travel: combination of business and pleasure travel.
- Mobile bookings: 2 in 5 online bookings are made through mobile devices.
- Personalization: 60% of travelers believe travel companies should be more personalized.
Tourism Market Trends
- Tech-empowered travel: mobile apps, self-service check-ins, contactless mobile payments, and flexible cancellation policies.
- Sustainable tourism: sustainable travel choices to preserve the environment.
- Active ecotourism: exploring the outdoors, such as biking, hiking, and kayaking.
- Transformative travel: making a difference through travel, such as retreats and apprenticeship classes.
- Experience travel: immersing in local culture and experiences.
- Wellness travel: promoting wellness and benefiting local communities.
- Longer trips: average trip length is likely to be 5-7 nights.
- Staycation: holiday spent in one's country rather than abroad.
Tourism Product Development
- Definition: bringing new and innovative products, services, and experiences to the marketplace for tourists to purchase.
- Principles and procedures:
- Tourist circuits: routes with at least three major destinations.
- Tourist clusters: tourism development including tourist spots and service facilities.
- Product portfolio: complete list of tourism products offered in a destination.
- Investment plan: financial planning process.
- Human resource development: workforce development in terms of skills, abilities, and knowledge.
- Market and promotion: process of being visible in the marketplace.
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Description
Test your knowledge on tourism product development, including its main sectors, fundamental issues, and principles. Learn about what a tourism product is and how to bring it to market. Demonstrate your understanding of the concepts and procedures involved.
