Questions and Answers
What are two key aspects of Tourism Product Development?
It is part of an extensive and inter-linked process and involves market research, product development, and marketing as a continuum.
What are the three main motivations for governments to take a pro-active role in Tourism Product Development?
To increase economic contribution, to ensure sustainability and responsibility, and to provide leisure and recreational services.
Tourism Product Development should be considered in isolation.
False
What is a tourism product?
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The tourism product is made up of three factors: experiential, emotional, and ______.
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Which of the following is an element of the tourism product?
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Study Notes
Tourism Product Development: Key Aspects
- Tourism product development is an interconnected process, not isolated activity.
- Market research, product development, and marketing must work together; failure in one impacts overall success.
- The attractiveness of a destination hinges on the variety and quality of its tourism offerings.
Definition of Tourism Product Development
- Can encompass all visitor experience elements: infrastructure (transport, utilities), service personnel, lodging, attractions, and activities.
- Alternatively, can focus strictly on visitor-specific attractions and facilities.
- Successful tourism development requires adequate infrastructure to support visitor interests.
Market Segmentation and Demand
- Demand stems from both foreign tourists and local residents, complicating market segment identification.
- Destination authorities must determine the combination of objectives for their tourism product support.
Socio-Economic Benefits
- Governments play a critical role in developing tourism products to:
- Enhance the economic contribution of the tourism sector.
- Ensure sustainable and responsible development, benefiting both tourists and local communities while protecting the environment.
- Expand leisure and recreational services available to both residents and visitors.
Components of a Tourism Product
- Comprised of experiential, emotional, and physical factors:
- Experiential: Events, dining, activities, safety, and service.
- Emotional: Cultural heritage, hospitality, and the destination's human aspects.
- Physical: Infrastructure, natural resources, and accommodation facilities.
Diversity of Tourism Products
- Tourism products include a wide range of attractions: natural features, cultural heritage, built environments, and local population interactions.
- Examples of tourism products: scenic landscapes, theme parks, concerts, water sports, and cultural workshops.
Focus of Development
- Emphasis on creating a portfolio of activities for visitors, including sports, water-based activities, hiking, and local cultural experiences.
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Description
This quiz covers key definitions, influences, and determinants of tourism product development. Enhance your understanding of the vital aspects of developing effective tourism products. Prepare to explore the fundamental concepts that drive the tourism industry.
