Tourism Product Development
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Questions and Answers

What is Urban Tourism primarily defined as?

  • Tourism that involves agricultural based economies.
  • Tourism in rural areas focused on nature.
  • Tourism activities that take place in an urban space. (correct)
  • Tourism that excludes local attractions and facilities.

    • Which factor can be influenced by public bodies in a destination regarding tourism product development?

  • Private sector investment levels. (correct)
  • Natural disaster occurrences.
  • Cultural events participation.
  • Tourism marketing budgets.

    • What is a potential drawback of a destination being largely dependent on foreign investment?

  • A strong local travel and tourism sector.
  • Environmental damage and socio-cultural conflict. (correct)
  • Enhanced variety of tourist products available.
  • Increased local community involvement in tourism.

    • What should be considered to create tourism products that meet market demands?

    <p>The basic resources and existing attractions.</p> Signup and view all the answers

    How can electronic technology impact tourist research about destinations?

    <p>By reducing the need for travel agents.</p> Signup and view all the answers

    What aspect of a destination's distribution system is important for tourism product development?

    <p>The interest of international airlines and tour operators.</p> Signup and view all the answers

    What is a significant initial action needed in tourism product development planning?

    <p>To evaluate the factors influencing tourist demand.</p> Signup and view all the answers

    What can be inferred about tourist activity in urban areas?

    <p>It is related to a variety of activities and facilities.</p> Signup and view all the answers

    What is considered essential to the development of tourism products?

    <p>Sufficient market potential</p> Signup and view all the answers

    Which factor can influence tourism development by attracting visitors with lower spending budgets?

    <p>The introduction of low-cost carriers on air routes</p> Signup and view all the answers

    What is a primary tool for determining a destination's Tourism Product Development strategy?

    <p>Market intelligence</p> Signup and view all the answers

    How are tourism products developed based on local resources?

    <p>By channeling resources into relevant activities or attractions</p> Signup and view all the answers

    Which aspect should a tourism product planning strategy emphasize for uniqueness?

    <p>Differentiation based on authenticity, innovation, and sustainability</p> Signup and view all the answers

    What can change over time and impact tourism product development?

    <p>The culture expressed in visual and performing arts</p> Signup and view all the answers

    Which factor is NOT mentioned as part of the destination's factors of production?

    <p>Technology</p> Signup and view all the answers

    Which of the following is a goal of the tourism product development strategy?

    <p>Achieving a product range with a lengthy life span</p> Signup and view all the answers

    What is a key aspect of establishing a planning system for tourism?

    <p>It must encourage originality and stimulate investment.</p> Signup and view all the answers

    Which principle is critical for sound tourism product development planning?

    <p>Extensive stakeholder consultation.</p> Signup and view all the answers

    What approach is necessary for tourism planning compared to other sectors?

    <p>A comprehensive and coordinated strategy over an extended timeframe.</p> Signup and view all the answers

    What role does market research play in tourism product development?

    <p>It helps in understanding market tastes and trends.</p> Signup and view all the answers

    What is meant by market product ‘matching’ in tourism development?

    <p>Ensuring the tourism products fit the needs of the market.</p> Signup and view all the answers

    Why is the designation of tourism development areas important?

    <p>It enables focused resource allocation and management.</p> Signup and view all the answers

    What is a key consideration in pursuing flagship development opportunities in tourism?

    <p>They must align with broader market trends and interests.</p> Signup and view all the answers

    What is the goal of preparing a full product portfolio and investment plan in tourism?

    <p>To ensure a comprehensive approach to tourism management.</p> Signup and view all the answers

    What is one of the main issues faced when tourism is treated as a stand-alone ministry?

    <p>Coordination with other government responsibilities</p> Signup and view all the answers

    What has historically been the perception of tourism within government planning?

    <p>An insignificant 'candyfloss' sector</p> Signup and view all the answers

    What is necessary to ensure that tourism stakeholders have a voice in planning strategies?

    <p>Sound technical knowledge of tourism</p> Signup and view all the answers

    What is emphasized as a necessary aspect of government planning in relation to tourism?

    <p>Comprehensive, integrated, and inclusive planning</p> Signup and view all the answers

    What factor contributes to tourism's ongoing struggle for recognition within government?

    <p>Its perceived lack of serious economic contribution</p> Signup and view all the answers

    What does the government need to avoid when structuring tourism policy?

    <p>Creating complex bureaucratic structures</p> Signup and view all the answers

    What impact does tourism have on local populations?

    <p>It creates a need for special facilities and services</p> Signup and view all the answers

    Which of the following has NOT contributed to the re-evaluation of tourism's status in government?

    <p>Collaboration with non-governmental organizations</p> Signup and view all the answers

    What is the primary goal of public consultation in tourism planning?

    <p>To identify and resolve controversial issues</p> Signup and view all the answers

    Why is understanding the products available crucial in tourism marketing strategy?

    <p>Marketing plans follow the product offerings</p> Signup and view all the answers

    What does the PEST analysis in tourism planning assess?

    <p>Political, economic, sociocultural, and technological factors</p> Signup and view all the answers

    What is one principle for effective consultation in tourism product development?

    <p>Early and inclusive engagement of stakeholders</p> Signup and view all the answers

    How should action plans in tourism planning be structured?

    <p>Focused on encouraging further cooperation among stakeholders</p> Signup and view all the answers

    What two analyses combined provide a comprehensive understanding of a destination’s tourism situation?

    <p>SWOT and PEST Analysis</p> Signup and view all the answers

    What does the relationship between products and markets indicate?

    <p>There is a need for products to match market tastes</p> Signup and view all the answers

    What is often a focus in public consultation that hinders effective outcomes?

    <p>The technique used rather than the process</p> Signup and view all the answers

    Study Notes

    Overview of Tourism Product Development

    • Tourism Product Development requires understanding tourist demand influencers to create desirable products.
    • Aim is to provide what the market wants while ensuring minimal environmental and socio-cultural disruption.

    Urban Tourism

    • Defined by the UNWTO as tourism activities occurring in urban settings.
    • Cities serve as hubs for various sectors like administration, manufacturing, trade, and services, impacting tourist attraction.

    Key Influencing Variables

    • Public Bodies: Essential in shaping tourist demand and product supply.
    • Location: Proximity to major tourist source countries affects attractiveness.
    • Natural Disasters: Vulnerability to events like cyclones and earthquakes can impact tourism viability.
    • Cultural Heritage: Dynamic nature of culture influences tourism offerings over time.

    Market Potential and Intelligence

    • Sufficient market potential is crucial for economic objectives in tourism development.
    • Market intelligence helps identify suitable products and development strategies based on tourist preferences.
    • Low-cost airlines can increase accessibility to destinations, broadening market reach.

    Factors of Production and Investment

    • Strength of local private sector investment impacts tourism product development.
    • The distribution system's effectiveness indicates how tourism connects with international operators.

    Importance of Planning and Coordination

    • A comprehensive planning system ensures long-term tourism success, requiring collaboration between government levels.
    • Inclusive stakeholder consultation fosters cooperation among local communities in tourism planning processes.

    Essential Principles for Successful Development

    • Understanding market trends and conducting thorough research is a foundational step.
    • Designate specific tourism development zones to optimize resource usage.
    • Pursue unique development opportunities that distinguish the destination in the marketplace.

    Tourism's Institutional Framework

    • Effective coordination among government levels is critical for tourism strategy implementation.
    • Striving to elevate tourism's position within governmental hierarchies helps acknowledge its economic contributions.

    Marketing and Product Matching

    • A detailed understanding of available products is necessary for effective marketing strategies.
    • Products and markets must align, reflecting both tourist demand and product offerings for sustained success.

    Consultation and Community Involvement

    • Genuine consultation processes should involve diverse stakeholders early in development planning.
    • Collaboration enhances the community's acceptance of tourism, impacting overall experience quality for visitors.

    Summary of Development Challenges

    • Tourism has historically faced under-recognition within governmental policies.
    • Integrated planning across multiple sectors ensures that tourism growth aligns with community and infrastructure needs.

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    This quiz covers the variables influencing tourism product development, focusing on outdoor leisure and sports activities. Understand how destination authorities can enhance tourism through effective product strategies.

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