Tourism Marketing
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Questions and Answers

Which of the following is a unique characteristic of tourism products?

  • They can be separated from the consumer. (correct)
  • They can be standardized across different destinations.
  • They can be touched, smelled, tasted, felt, and heard prior to purchase.
  • They can be sold as a physical item.

    • What is the primary reason why standardization of operations is crucial in the tourism industry?

  • To sell the tourism products as physical items.
  • To separate the tourism products from the consumer.
  • To ensure that all tourism products can be touched, smelled, tasted, felt, and heard prior to purchase.
  • To provide a consistent and reliable experience for tourists. (correct)

    • Which of the following is NOT a product category in the tourism industry?

  • Manufacturing (correct)
  • Accommodation
  • Attractions
  • Transportation

    • What is the key characteristic of tourism products in terms of the relationship between the product and the consumer?

    <p>They must be in the same place as the consumer.</p> Signup and view all the answers

    What information do consumers rely on when making decisions about tourism products?

    <p>Photographs, comments, or reviews of the place.</p> Signup and view all the answers

    Which of the following is NOT a level covered in tourism marketing?

    <p>Week 1</p> Signup and view all the answers

    What is the definition of a market according to marketing professionals?

    <p>A set of actual and potential buyers of a product</p> Signup and view all the answers

    What does market segmentation involve?

    <p>Dividing the market into distinct groups</p> Signup and view all the answers

    What is a key characteristic of tourism products in terms of tangibility?

    <p>They cannot be touched, smelled, tasted, felt, nor heard prior to purchase</p> Signup and view all the answers

    What is the relationship between tourism products and consumers?

    <p>They are inseparable</p> Signup and view all the answers

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