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What is a tourism product?
What is a tourism product?
Anything that can be offered to the market for attention, acquisition, use, or consumption that might satisfy a want or need.
Which of the following are components of a tourism product? (Select all that apply)
Which of the following are components of a tourism product? (Select all that apply)
What is the role of the transportation industry in tourism?
What is the role of the transportation industry in tourism?
It is crucial to the success of the tourism and hospitality industry by providing an efficient transport system.
The tourism product includes only natural attractions.
The tourism product includes only natural attractions.
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What is the significance of a destination's image?
What is the significance of a destination's image?
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Which type of product is primarily focused on the core benefit to the consumer?
Which type of product is primarily focused on the core benefit to the consumer?
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What factors may affect pricing in tourism products?
What factors may affect pricing in tourism products?
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Which of the following is not a key player in the tourism industry?
Which of the following is not a key player in the tourism industry?
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The interaction with the service staff is an example of ______ within the tourism product.
The interaction with the service staff is an example of ______ within the tourism product.
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Destination attractions are collections of accommodations that serve visitors in a destination.
Destination attractions are collections of accommodations that serve visitors in a destination.
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Accessibility in tourism products includes factors like the presence of roads and transportation services.
Accessibility in tourism products includes factors like the presence of roads and transportation services.
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Atmosphere in a tourism context refers solely to the pricing of products and services.
Atmosphere in a tourism context refers solely to the pricing of products and services.
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The image of a destination is central to the product as it shapes visitors' expectations.
The image of a destination is central to the product as it shapes visitors' expectations.
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Supporting products are the primary offerings consumers are actually purchasing in tourism.
Supporting products are the primary offerings consumers are actually purchasing in tourism.
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Facilitating products are not necessary for the enjoyment of core products.
Facilitating products are not necessary for the enjoyment of core products.
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Customer interaction with service staff should aim to create a pleasant and memorable experience.
Customer interaction with service staff should aim to create a pleasant and memorable experience.
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Seasonality and distance have no effect on the pricing of tourism products.
Seasonality and distance have no effect on the pricing of tourism products.
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The tourism product only consists of natural attractions and does not include man-made attractions.
The tourism product only consists of natural attractions and does not include man-made attractions.
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Travel agents and tour operators are considered travel intermediaries in the tourism industry.
Travel agents and tour operators are considered travel intermediaries in the tourism industry.
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The food and beverage sector is not relevant to the tourism industry.
The food and beverage sector is not relevant to the tourism industry.
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The Department of Tourism plays a role in developing marketing programs to promote destinations.
The Department of Tourism plays a role in developing marketing programs to promote destinations.
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Accommodation sectors primarily focus on maximizing the tourist’s expenditures during travel.
Accommodation sectors primarily focus on maximizing the tourist’s expenditures during travel.
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The tourism product is defined as anything that can be offered to the market for attention, acquisition, use or consumption.
The tourism product is defined as anything that can be offered to the market for attention, acquisition, use or consumption.
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Financial services such as credit card companies do not play a role in the tourism and hospitality industry.
Financial services such as credit card companies do not play a role in the tourism and hospitality industry.
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Events and conferences have no impact on attracting leisure and business travelers.
Events and conferences have no impact on attracting leisure and business travelers.
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Involving the guest in the delivery of the service can improve customer satisfaction.
Involving the guest in the delivery of the service can improve customer satisfaction.
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The product life cycle consists of seven stages, with decline being the last stage.
The product life cycle consists of seven stages, with decline being the last stage.
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The decline stage of a product lifecycle is characterized by an increase in sales.
The decline stage of a product lifecycle is characterized by an increase in sales.
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Self-service counters can reduce expenses in service delivery.
Self-service counters can reduce expenses in service delivery.
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The concept testing stage involves gathering data from customers about product feasibility.
The concept testing stage involves gathering data from customers about product feasibility.
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The prototype creation stage occurs before the marketing strategy is developed.
The prototype creation stage occurs before the marketing strategy is developed.
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The destination life cycle has five stages, including exploration and decline.
The destination life cycle has five stages, including exploration and decline.
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Idea screening is the final step in the product development process.
Idea screening is the final step in the product development process.
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Study Notes
Tourism Product
- A tourism product is anything offered to the market for attention, acquisition, use or consumption that might satisfy a want or need.
- The tourism product is made up of a variety of products and services that create the overall tourist experience.
Key Players in the Tourism Industry
- Private and Non-profit Sectors: Include industry associations that represent special interest groups, like the Philippine Travel Agency Association. Also include financial institutions, academic institutions, media outlets, and insurance companies.
- Public Sector Services: Include national, regional, or provincial tourism organizations responsible for marketing programs to promote destinations to both intermediaries and tourists. Examples include the Department of Tourism and Provincial Tourism Offices.
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Suppliers:
- Transportation Industry: Crucial to the success of tourism and hospitality. Tourists rely on efficient transport systems and road networks.
- Accommodation Sector: Covers a significant portion of tourist expenditures. Offers a range of accommodation services to meet diverse needs, preferences, and budgets.
- Food and Beverage Sector: Supplies essential services for tourists. Ranges from local food establishments to multinational franchise restaurants.
- Attractions: Both natural and man-made attractions are fundamental to a successful tourist destination.
- Events and Conferences: Play a role in attracting both leisure and business travellers.
- Travel Intermediaries: Bridge the gap between the tourism product and the consumer. These channels of distribution include travel agents, tour operators, and online distributors.
- Tourists: The core of the tourism industry. Tourist satisfaction is the ultimate goal of all other key players.
Components of the Tourism Product
- Destination Attractions: The elements that draw tourists to a specific location, showcasing its unique features.
- Destination Facilities: A range of amenities within the destination to enhance the tourist experience.
- Accessibility: Infrastructure services like airports, roads, bridges, and transportation are essential for tourists to access destinations.
- Image: The perception and reputation of a destination contribute to visitor expectations.
- Pricing: Plays a vital role in determining the level of service offered to tourists. Factors like seasonality, distance, product classification, and duration of stay affect pricing.
Product Types
- Core Products: The primary products that tourists purchase, providing the core benefit they seek. Marketers must focus on selling the core benefits rather than just features.
- Facilitating Products: Goods and services necessary for tourists to enjoy and use the core product.
- Supporting Products: Additional products that enhance the tourist experience, such as souvenirs or entertainment options.
- Augmented Products: Value-added services that differentiate the product from competitors and enhance customer satisfaction.
Product Considerations
- Accessibility: Refers to the product's availability to the consumer. Factors include location and operational hours.
- Atmosphere: Relates to the overall ambiance of the place, a sensory experience.
- Customer Interaction: Interaction with the staff is inevitable and should be pleasant and memorable.
- Customer Service System: The system should be efficient and enhance the tourist experience.
The Tourism Product
- Tourism Product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
- Components of the Tourism Product - Destination Attractions, Destination Facilities, Accessibility, Image, Pricing
- Destination attractions are the element of the tourism product that attracts travellers.
- Destination facilities are tourist facilities that help tourists enjoy the destination attractions.
- Accessibility refers to the infrastructure and transportation services that are available - airports, roads, bridges.
- Image of the destination influences how visitors perceive it.
- Pricing is determined based on services, seasonality, distance, product classification, and length of time.
Product Types
- Core Products include the fundamental offerings, such as a hotel room or a sightseeing tour.
- Facilitating products are necessary for the guest to enjoy the core product - transportation, luggage handling, room service.
- Supporting Products are additional, optional items (like in-room movies, spa services).
- Augmented Products are services that enhance the value of the experience, like a personalized welcome, special events, or concierge services.
Product Considerations
- Accessibility refers to the ease with which a customer can access the product, influenced by location, operating hours.
- Atmosphere encompasses the overall feel created by the five senses, creating a memorable experience.
- Customer Interaction is essential in tourism as the products are consumed within the destination.
- Customer Service System involves how staff interacts with customers to make a positive and memorable experience.
- Co-production involves customers participating in the delivery of service, which can increase satisfaction, reduce expenses, and increase capacity.
Product Life Cycle
- Development Stage is characterized by research and planning for a new product, often without any sales.
- Introduction Stage involves launching the product to the market - sales are slow, costs are high.
- Growth Stage is marked by increasing sales, profitability, and market share.
- Maturity Stage is when the product reaches its full potential, with stable sales and profits.
- Decline Stage is when sales decline, the product loses market share, and eventually, it may be discontinued.
Destination Life Cycle
- Exploration Stage is characterized by limited tourism infrastructure and few visitors.
- Involvement Stage marks the beginning of tourism development, with increased infrastructure and marketing efforts.
- Development Stage involves rapid growth in tourism, infrastructure, and visitor numbers.
- Consolidation Stage is when tourism reaches its peak, with well-developed infrastructure and established marketing channels.
- Stagnation Stage is when tourist numbers stabilize, but with potential for overdevelopment and environmental impact.
- Decline Stage sees a decrease in tourist numbers, often due to overdevelopment, environmental impact, or economic factors.
Product Development
- Product Development is a systematic process for creating new or improving existing products.
- Idea Generation: exploring ideas from a variety of sources such as external environment, internal, customers, competitors, distributors, suppliers.
- Idea Screening: This stage involves analyzing ideas for their feasibility and aligning them with company objectives.
- Concept Development and Testing: Developing the idea into a concept, getting feedback from potential customers, and testing its feasibility.
- Marketing Strategy: Developing a marketing strategy for the product based on the target market.
- Business Analysis: Analyzing the financial viability of the product, including revenue potential, costs, and market share.
- Prototype Creation: Developing a working model of the product for testing and feedback.
- Test Marketing: Launching the product in a limited geographical area to gather feedback and refine marketing strategies.
- Commercialization: Launching the product to the entire target market nationally or internationally.
- Evaluation: Ongoing monitoring and evaluation of the product's performance, making adjustments as needed.
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Description
Explore the key components and players in the tourism industry in this quiz. Understand the variety of products and services that shape the tourist experience and the roles of different sectors in promoting destinations. Test your knowledge on the tourism product and its significance.
