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Questions and Answers
What is BLEISURE travel a combination of?
What percentage of online bookings are made through mobile devices?
What is the main idea behind personalized travel?
What is the focus of transformative travel?
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What is the average length of trips expected to be in the future?
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What is the main idea behind staycation?
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What is tourism product development?
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What is one of the factors influencing tourism products localization?
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What is an example of a robotic technology used in tourism?
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What is a socio-environmental awareness issue in tourism?
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What is the term for the general direction in which the tourism industry is developing and changing?
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What is an example of a political factor affecting tourism?
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What is the primary characteristic of tourism products that means they cannot be directly seen, tasted, or felt?
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What type of season is characterized by a moderate level of tourist activity?
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Which of the following is NOT a characteristic of tourism products?
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What is the primary benefit of tourism products on the economy?
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What is the primary role of tour operators/travel agencies in the tourism industry?
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How does technology influence tourism products?
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Which government agency is responsible for the formulation and coordination of tourism product development?
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What is the primary goal of market research in tourism product development?
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What is the process of finding equivalent or same products on websites?
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What is the term for the ability of a tourism product/destination to produce a large number of visitors to a specific attraction?
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What is the process of individuals with different expertise, experience, and knowledge working together to create solutions?
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What is the term for the intermediary between the source market and destination?
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What is a key characteristic of a tourist circuit?
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What is the purpose of a product portfolio in tourism?
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What is the main focus of human resource development in tourism?
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What is the primary goal of market and promotion in tourism?
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What is an investment plan in the context of tourism development?
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Study Notes
Bleisure Travel
- Combination of business and leisure travel activities
- Believed to be the future of travel
Automation and Mobile Bookings
- Advertising became cheaper for travel companies due to automation
- 2 in 5 online bookings are made through mobile devices
Personalization
- Almost 60% of travelers believe travel companies should be more personalized
- Personalization based on behavior, preferences, and past choices
Sustainable Tourism
- Focus on making sustainable travel choices to save the planet
- Preserving the environment for future generations
Tech-Empowered Travel
- Use of mobile apps, self-service check-ins, contactless mobile payments, and automated cancellation policies
- Mobile boarding passes for a seamless travel experience
Active Ecotourism
- Increased interest in outdoor activities like biking, hiking, kayaking, and mountain climbing
- Exploring the countryside and promoting eco-friendly tourism
Transformative Travel
- Traveling not just for leisure but to make a difference
- Examples include retreats, apprenticeship classes, and learning new skills
Experience Travel
- Immersing oneself in local culture and experiencing the local way of life
- Examples include food tourism and cultural immersion
Wellness Travel
- Developing and promoting communities that benefit both tourists and locals
- Focusing on well-being and health tourism
Longer Trips
- Average trip length is expected to increase to 5-7 nights
Staycation
- Holiday spent in one's own country rather than abroad
- Supporting local markets and economies
Political Factor
- Government policies, leadership, and change affecting tourism
Demographic Factor
- Age, gender, marital status, family size, and income influencing tourism
Influencing Tourism Products
- Localization: targeting local audiences and understanding their needs
- Globalization: spreading products across borders and nations
- Socio-environmental awareness: understanding social, cultural, and environmental surroundings
Tourism Product Development
- Bringing new and innovative products, services, and experiences to the market
Characteristics of Tourism Products
- Intangibility: products cannot be directly seen or tasted
- Inseparability: products cannot be separated from their provider
- Perishability: products cannot be stored for sale in the future
- Heterogeneity: products are not always the same
- Absence of ownership: products cannot be owned
- Manufactured by many producers: joint effort of many producers
- Seasonal product: products have peak, off-peak, and shoulder seasons
- Immovability: tourist attractions cannot be moved
Economic Factor
- Improved tax revenue and personal income
- Increased standards of living and employment opportunities
Technological Factor
- Reshaping travel and tourism through technology
Authorities in Tourism Product Development
- NEDA: National Economic and Development Authority
- DOT: Department of Tourism
- DBM: Department of Budget and Management
- LGUs: Local Government Units
- TIEZA: Tourism Infrastructure and Enterprise Zone Authority
- TPB: Tourism Promotions Board
Principles and Procedures of Tourism Product Development
- Market research: gathering and analyzing data about the target market
- Market-product matching: finding equivalent products online
- Stakeholder consultation and collaboration: working together to create solutions
- Tourism development areas: establishing and maintaining the tourism industry
- Flagship: attracting a large number of visitors to a specific attraction
- Hub: intermediary between the source market and destination
- Tourist circuits: routes with at least three major destinations
- Tourist clusters: tourism development including tourist spots and service facilities
- Product portfolio: complete list of tourism products offered in a destination
- Investment plan: financial planning for tourism development
- Human resource development: workforce development in terms of skills, abilities, and knowledge
- Market and promotion: making tourism products visible in the marketplace
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Description
Learn about the different components of tourism products, including accommodations, transportation, food services, activities, and more. Discover the characteristics of tourism products, such as intangibility and variability. Test your knowledge with this quiz!
