Tony's Chocolonely: Ethical Branding
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Questions and Answers

What is the main mission of Tony's Chocolonely?

  • To exploit serious issues for marketing purposes
  • To sell chocolate bars at a premium price
  • To promote fair wages, transparent supply chains, and ethical farming practices in the chocolate industry (correct)
  • To package chocolate bars in bright, playful designs
  • How does Tony's Chocolonely package its chocolate bars?

  • In plain, unbranded packaging
  • In thick, heavy bars with bright, playful designs (correct)
  • In sleek, elegant packaging with minimal design elements
  • In small, delicate bars with intricate patterns
  • What do the unevenly pre-scored pieces on Tony's Chocolonely bars symbolize?

  • Faster consumption
  • Quality and premium pricing
  • Industry inequality (correct)
  • Ethical farming practices
  • Why did Slave Free Chocolate remove Tony's Chocolonely from its list of ethical producers?

    <p>Due to association with allegations of child labor</p> Signup and view all the answers

    What is one criticism faced by Tony's Chocolonely?

    <p>Exploiting serious issues for marketing purposes</p> Signup and view all the answers

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