Tony's Chocolonely: Ethical Branding

• To exploit serious issues for marketing purposes
• To sell chocolate bars at a premium price
• To promote fair wages, transparent supply chains, and ethical farming practices in the chocolate industry (correct)
• To package chocolate bars in bright, playful designs

• In plain, unbranded packaging
• In thick, heavy bars with bright, playful designs (correct)
• In sleek, elegant packaging with minimal design elements
• In small, delicate bars with intricate patterns

• Faster consumption
• Quality and premium pricing
• Industry inequality (correct)
• Ethical farming practices

<p>Due to association with allegations of child labor (A)</p> Signup and view all the answers

<p>Exploiting serious issues for marketing purposes (B)</p> Signup and view all the answers