Podcast
Questions and Answers
What is promotion?
What is promotion?
- Encouraging customers to purchase their products, highlighting how they are different from competition, and its contributions to society (correct)
- Providing free samples of products
- Increasing the price of a product to enhance its perceived value
- Cutting costs to maximize profit
What is the promotion mix?
What is the promotion mix?
- A strategy for pricing
- The combination of advertising, personal selling, sales promotion, and public relations used to promote a product and reach a target market (correct)
- A method for distribution
- A type of market research
Coordinating all aspects of the promotion mix to send clear, and consistent messages to customers is called:
Coordinating all aspects of the promotion mix to send clear, and consistent messages to customers is called:
- Advertising
- Integrated marketing communications (correct)
- Public relations
- Sales promotion
What are the four components of the promotion mix?
What are the four components of the promotion mix?
What is advertising?
What is advertising?
What is personal selling?
What is personal selling?
What is sales promotion?
What is sales promotion?
Any communication or activity initiated by a company that is designed to win goodwill or prestige for a company or person is called:
Any communication or activity initiated by a company that is designed to win goodwill or prestige for a company or person is called:
What is a common goal of public relations (PR)?
What is a common goal of public relations (PR)?
Producers use a variety of distribution channels to sell products: companies trade directly to ____, or partner with ____.
Producers use a variety of distribution channels to sell products: companies trade directly to ____, or partner with ____.
The path taken by goods from the producer to consumer is called ?
The path taken by goods from the producer to consumer is called ?
Flashcards
What is Promotion?
What is Promotion?
Encouraging customers to buy products, highlighting their unique features, and showcasing positive contributions to society.
What is the Promotion Mix?
What is the Promotion Mix?
The combination of advertising, personal selling, sales promotion, and public relations used to promote a product and reach a target market.
What is Integrated Marketing Communications?
What is Integrated Marketing Communications?
Coordinating all aspects of the promotion mix to send clear and consistent messages to customers.
What is Advertising?
What is Advertising?
Signup and view all the flashcards
What is Personal Selling?
What is Personal Selling?
Signup and view all the flashcards
What is Sales Promotion?
What is Sales Promotion?
Signup and view all the flashcards
What is Public Relations (PR)?
What is Public Relations (PR)?
Signup and view all the flashcards
What is a Common Goal of Public Relations (PR)?
What is a Common Goal of Public Relations (PR)?
Signup and view all the flashcards
How do producers sell products?
How do producers sell products?
Signup and view all the flashcards
What is the Distribution Channel?
What is the Distribution Channel?
Signup and view all the flashcards
Who are Marketing Intermediaries?
Who are Marketing Intermediaries?
Signup and view all the flashcards
