Theories of Learning
30 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the focus of behavioral learning theories?

  • Consumers as problem solvers
  • Stimulus-response connections (correct)
  • Brand equity development
  • Problem solving through repetition

    • What is the primary goal of instrumental conditioning?

  • To perform behaviors that produce positive outcomes (correct)
  • To learn from observing relationships
  • To associate a stimulus with a response
  • To develop brand equity

    • What is the term for a stimulus that naturally elicits a response?

  • Unconditioned response
  • Conditioned response
  • Conditioned stimulus
  • Unconditioned stimulus (correct)

    • What is the term for the phenomenon where a conditioned response is elicited by a stimulus that is similar to the conditioned stimulus?

    <p>Stimulus generalization</p> Signup and view all the answers

    What is the process by which a conditioned response is eliminated through the absence of an unconditioned stimulus?

    <p>Extinction</p> Signup and view all the answers

    How might classical conditioning operate for a consumer who visits a new tutoring Web site and is greeted by the Web site’s avatar who resembles Albert Einstein?

    <p>The consumer associates the avatar with a positive learning experience</p> Signup and view all the answers

    What is the result of too much exposure to advertising?

    <p>Advertising wear out</p> Signup and view all the answers

    What is the term for the tendency of similar stimuli to evoke similar, unconditioned responses?

    <p>Stimulus generalization</p> Signup and view all the answers

    What is the purpose of using well-known songs in advertisements?

    <p>To evoke an emotional response from the consumer</p> Signup and view all the answers

    What is the marketing application of the concept of repetition?

    <p>Increased brand awareness</p> Signup and view all the answers

    What is one of the primary objectives in understanding consumer learning about products and services?

    <p>To understand how consumers learn about products and services</p> Signup and view all the answers

    What is the term for the process of learning through association with a conditioned stimulus?

    <p>Classical conditioning</p> Signup and view all the answers

    What is the result of decreasing exposure to an advertisement?

    <p>Extinction</p> Signup and view all the answers

    What is the outcome of conditioning in the context of consumer learning?

    <p>Learning</p> Signup and view all the answers

    How do learned associations with brands generalize to other products?

    <p>By creating a positive association with similar products</p> Signup and view all the answers

    What is one way in which consumers learn about products?

    <p>By observing others' behavior</p> Signup and view all the answers

    What is the role of the brain in processing information about brands?

    <p>To retain information in memory</p> Signup and view all the answers

    What influence do other products associated with an individual product have on consumer memory?

    <p>They influence how we remember the product</p> Signup and view all the answers

    At what age do children spontaneously employ storage-and-retrieval strategies?

    <p>12 years old</p> Signup and view all the answers

    What type of parents are described as providing complete freedom to their children in terms of consumer choices?

    <p>Indulgent</p> Signup and view all the answers

    What is the primary function of the storage stage in memory?

    <p>Storage of information</p> Signup and view all the answers

    What type of memories are related to events or experiences?

    <p>Episodic memories</p> Signup and view all the answers

    What is the term for the activation models of memory that influence how we remember brands?

    <p>Associative network</p> Signup and view all the answers

    What influences how we will remember a product or brand?

    <p>Other products we associate with it</p> Signup and view all the answers

    What do marketers measure to understand consumer attitudes towards products and ads?

    <p>Memory about products and ads</p> Signup and view all the answers

    What is the phenomenon where people tend to remember information more clearly when it is unusual or stands out?

    <p>Von Restorff effect</p> Signup and view all the answers

    What is the term for the process of recalling memories that are associated with specific events or experiences?

    <p>State-dependent retrieval</p> Signup and view all the answers

    What is the marketing strategy that involves resurrecting popular characters or products to evoke fond memories of the past?

    <p>The Marketing Power of Nostalgia</p> Signup and view all the answers

    What is the term for the phenomenon where people remember information more clearly when it is presented in a mixed or hybrid format?

    <p>Hybrid Ads effect</p> Signup and view all the answers

    What is the problem with memory measures that occurs when people's responses are influenced by their biases and prior experiences?

    <p>Response bias</p> Signup and view all the answers

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser