Podcast
Questions and Answers
True or false: Maslow's Hierarchy of Needs includes physiological needs, safety needs, social needs, esteem needs, and self-actualization needs?
True or false: Maslow's Hierarchy of Needs includes physiological needs, safety needs, social needs, esteem needs, and self-actualization needs?
True (A)
True or false: Cognitive dissonance refers to post-decision doubts about whether the right alternative was chosen?
True or false: Cognitive dissonance refers to post-decision doubts about whether the right alternative was chosen?
True (A)
True or false: Every purchase involves a compromise?
True or false: Every purchase involves a compromise?
True (A)
True or false: Satisfied customers are more likely to buy again, talk favorably to others, and pay less attention to competing brands?
True or false: Satisfied customers are more likely to buy again, talk favorably to others, and pay less attention to competing brands?
True or false: Need recognition can be triggered by both internal and external stimuli?
True or false: Need recognition can be triggered by both internal and external stimuli?
__________ refers to doubts about whether the right alternative was chosen
__________ refers to doubts about whether the right alternative was chosen
Satisfied customers are more likely to buy again, talk favorably to others, and pay less attention to ____________
Satisfied customers are more likely to buy again, talk favorably to others, and pay less attention to ____________
__________ needs include hunger and thirst
__________ needs include hunger and thirst
__________ needs include self-esteem and recognition
__________ needs include self-esteem and recognition
Need recognition can be triggered by both internal and ____________ stimuli
Need recognition can be triggered by both internal and ____________ stimuli
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Study Notes
Maslow's Hierarchy of Needs
- Physiological needs: Hunger, thirst
- Safety needs: Security, protection
- Social needs: Sense of belonging, love
- Esteem needs: Self-esteem, recognition, status
- Self-actualization needs: Self-development, realization
Cognitive Dissonance
- Post-decision doubts about whether the right alternative was chosen
- Almost all major purchases result in cognitive dissonance
- Every purchase involves a compromise
Purchase Behavior
- Buyers recognize a problem or need
- Needs can be triggered by internal or external stimuli
- Internal stimuli: Hunger, thirst
- External stimuli: Advertisement, conversation with a friend
Marketing Role
- A marketer's job does not end when the product is sold
- Satisfied customers buy again, talk favorably to others, and pay less attention to competing brands
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