The Ultimate Quiz on Maslow's Hierarchy of Needs and Cognitive Dissonance
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Questions and Answers

True or false: Maslow's Hierarchy of Needs includes physiological needs, safety needs, social needs, esteem needs, and self-actualization needs?

True

True or false: Cognitive dissonance refers to post-decision doubts about whether the right alternative was chosen?

True

True or false: Every purchase involves a compromise?

True

True or false: Satisfied customers are more likely to buy again, talk favorably to others, and pay less attention to competing brands?

<p>True</p> Signup and view all the answers

True or false: Need recognition can be triggered by both internal and external stimuli?

<p>True</p> Signup and view all the answers

__________ refers to doubts about whether the right alternative was chosen

<p>Cognitive dissonance</p> Signup and view all the answers

Satisfied customers are more likely to buy again, talk favorably to others, and pay less attention to ____________

<p>Competing brands</p> Signup and view all the answers

__________ needs include hunger and thirst

<p>Physiological</p> Signup and view all the answers

__________ needs include self-esteem and recognition

<p>Esteem</p> Signup and view all the answers

Need recognition can be triggered by both internal and ____________ stimuli

<p>External</p> Signup and view all the answers

Study Notes

Maslow's Hierarchy of Needs

  • Physiological needs: Hunger, thirst
  • Safety needs: Security, protection
  • Social needs: Sense of belonging, love
  • Esteem needs: Self-esteem, recognition, status
  • Self-actualization needs: Self-development, realization

Cognitive Dissonance

  • Post-decision doubts about whether the right alternative was chosen
  • Almost all major purchases result in cognitive dissonance
  • Every purchase involves a compromise

Purchase Behavior

  • Buyers recognize a problem or need
  • Needs can be triggered by internal or external stimuli
  • Internal stimuli: Hunger, thirst
  • External stimuli: Advertisement, conversation with a friend

Marketing Role

  • A marketer's job does not end when the product is sold
  • Satisfied customers buy again, talk favorably to others, and pay less attention to competing brands

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Description

Test your knowledge of Maslow's Hierarchy of Needs and Cognitive Dissonance in this quiz. Explore the different levels of needs according to Maslow's theory and discover how cognitive dissonance affects decision-making and post-purchase satisfaction.

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