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Questions and Answers
True or false: Maslow's Hierarchy of Needs includes physiological needs, safety needs, social needs, esteem needs, and self-actualization needs?
True
True or false: Cognitive dissonance refers to post-decision doubts about whether the right alternative was chosen?
True
True or false: Every purchase involves a compromise?
True
True or false: Satisfied customers are more likely to buy again, talk favorably to others, and pay less attention to competing brands?
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True or false: Need recognition can be triggered by both internal and external stimuli?
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__________ refers to doubts about whether the right alternative was chosen
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Satisfied customers are more likely to buy again, talk favorably to others, and pay less attention to ____________
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__________ needs include hunger and thirst
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__________ needs include self-esteem and recognition
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Need recognition can be triggered by both internal and ____________ stimuli
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Study Notes
Maslow's Hierarchy of Needs
- Physiological needs: Hunger, thirst
- Safety needs: Security, protection
- Social needs: Sense of belonging, love
- Esteem needs: Self-esteem, recognition, status
- Self-actualization needs: Self-development, realization
Cognitive Dissonance
- Post-decision doubts about whether the right alternative was chosen
- Almost all major purchases result in cognitive dissonance
- Every purchase involves a compromise
Purchase Behavior
- Buyers recognize a problem or need
- Needs can be triggered by internal or external stimuli
- Internal stimuli: Hunger, thirst
- External stimuli: Advertisement, conversation with a friend
Marketing Role
- A marketer's job does not end when the product is sold
- Satisfied customers buy again, talk favorably to others, and pay less attention to competing brands
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Description
Test your knowledge of Maslow's Hierarchy of Needs and Cognitive Dissonance in this quiz. Explore the different levels of needs according to Maslow's theory and discover how cognitive dissonance affects decision-making and post-purchase satisfaction.
