10 Questions
True or false: Maslow's Hierarchy of Needs includes physiological needs, safety needs, social needs, esteem needs, and self-actualization needs?
True
True or false: Cognitive dissonance refers to post-decision doubts about whether the right alternative was chosen?
True
True or false: Every purchase involves a compromise?
True
True or false: Satisfied customers are more likely to buy again, talk favorably to others, and pay less attention to competing brands?
True
True or false: Need recognition can be triggered by both internal and external stimuli?
True
__________ refers to doubts about whether the right alternative was chosen
Cognitive dissonance
Satisfied customers are more likely to buy again, talk favorably to others, and pay less attention to ____________
Competing brands
__________ needs include hunger and thirst
Physiological
__________ needs include self-esteem and recognition
Esteem
Need recognition can be triggered by both internal and ____________ stimuli
External
Study Notes
Maslow's Hierarchy of Needs
- Physiological needs: Hunger, thirst
- Safety needs: Security, protection
- Social needs: Sense of belonging, love
- Esteem needs: Self-esteem, recognition, status
- Self-actualization needs: Self-development, realization
Cognitive Dissonance
- Post-decision doubts about whether the right alternative was chosen
- Almost all major purchases result in cognitive dissonance
- Every purchase involves a compromise
Purchase Behavior
- Buyers recognize a problem or need
- Needs can be triggered by internal or external stimuli
- Internal stimuli: Hunger, thirst
- External stimuli: Advertisement, conversation with a friend
Marketing Role
- A marketer's job does not end when the product is sold
- Satisfied customers buy again, talk favorably to others, and pay less attention to competing brands
Test your knowledge of Maslow's Hierarchy of Needs and Cognitive Dissonance in this quiz. Explore the different levels of needs according to Maslow's theory and discover how cognitive dissonance affects decision-making and post-purchase satisfaction.
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