The Ultimate Promotion Mix Quiz

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Building bad relationships with the public by obtaining favorable publicity and dealing with negative press.
Building good relationships with the public by obtaining favorable publicity and ignoring negative press.
Building good relationships with the public by obtaining unfavorable publicity and dealing with negative press.
Building good relationships with the public by obtaining favorable publicity and dealing with negative press. (correct)

<p>Sending communications directly to specific consumers. (D)</p> Signup and view all the answers

<p>A presentation by a salesperson or sales force to develop customer relationships. (C)</p> Signup and view all the answers

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Promotion mix includes advertising, public relations, digital marketing, direct marketing, personal sales, and sales promotions.
Advertising is any paid promotion of ideas, goods, or services by the marketer.
Public relations involves building good relationships with the public by obtaining favorable publicity and dealing with negative press.
Digital marketing is the use of digital technology in marketing communications efforts.
Direct marketing involves sending communications directly to specific consumers.
Personal sales involve a presentation by a salesperson or sales force to develop customer relationships.
Sales promotions are short-term incentives designed to encourage immediate purchasing.
The promotion mix is about what marketers communicate and how they communicate it.
The message conveyed to the target market or general public is crucial in promotions.
There are further videos that provide more detail on the elements of the promotion mix.