10 Questions
What is the first core concept of marketing?
The first core concept of marketing is about distribution and production: profits through supplying.
What became more important over time in marketing?
Selling became more important over time in marketing.
What is the marketing concept?
The marketing concept is about profits through the provision of customer satisfaction by meeting their needs and wants.
What is the definition of marketing in 1985?
The definition of marketing in 1985 is 'Marketing is the process of planning and executing conception, pricing, promotion, and distribution of goods, ideas, and services.'
What is the purpose of marketing?
The purpose of marketing is to deliver 'customer value' and approach the market.
Which of the following best describes the evolution of marketing over time?
Marketing started with a focus on distribution and production, then shifted to selling, and finally to customer satisfaction.
What is the main goal of marketing according to the text?
To meet the needs and wants of customers
What is the definition of marketing in 1985 according to the text?
The process of planning and executing conception, pricing, promotion, and distribution of goods, ideas, and services
What is the role of selling in marketing according to the text?
To persuade people to buy products
Which of the following is NOT mentioned as a core concept of marketing in the text?
Customer value
Test your knowledge of marketing theories with this quiz! Explore various developments in marketing thinking and learn about the functions and strategies involved in marketing. Challenge yourself and enhance your understanding of marketing concepts.
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