The Ultimate Marketing Theories Quiz

The first core concept of marketing is about distribution and production: profits through supplying.

Selling became more important over time in marketing.

The marketing concept is about profits through the provision of customer satisfaction by meeting their needs and wants.

<p>The definition of marketing in 1985 is 'Marketing is the process of planning and executing conception, pricing, promotion, and distribution of goods, ideas, and services.'</p> Signup and view all the answers

<p>The purpose of marketing is to deliver 'customer value' and approach the market.</p> Signup and view all the answers

<p>Marketing started with a focus on distribution and production, then shifted to selling, and finally to customer satisfaction.</p> Signup and view all the answers

<p>To meet the needs and wants of customers</p> Signup and view all the answers

<p>The process of planning and executing conception, pricing, promotion, and distribution of goods, ideas, and services</p> Signup and view all the answers

<p>To persuade people to buy products</p> Signup and view all the answers

<p>Customer value</p> Signup and view all the answers